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I am a strategic and commercially driven Growth Marketing Leader with over 7 years of experience in scaling digital brands across SaaS, Fintech, Telecommunications, EdTech, and iGaming sectors. I specialize in leading cross-functional teams, developing and executing multi-channel growth strategies, and managing multi-million advertising budgets with a strong focus on data-driven decision making combined with creativity and experimentation. I have a proven track record in both B2C and B2B growth, leveraging AI tools to automate workflows, enhance reporting, and effectively scale campaigns. I am passionate about leadership and enjoy collaborating closely with product, sales, engineering, and creative teams to drive sustainable growth and market entry strategies.…I am a strategic and commercially driven Growth Marketing Leader with over 7 years of experience in scaling digital brands across SaaS, Fintech, Telecommunications, EdTech, and iGaming sectors. I specialize in leading cross-functional teams, developing and executing multi-channel growth strategies, and managing multi-million advertising budgets with a strong focus on data-driven decision making combined with creativity and experimentation. I have a proven track record in both B2C and B2B growth, leveraging AI tools to automate workflows, enhance reporting, and effectively scale campaigns. I am passionate about leadership and enjoy collaborating closely with product, sales, engineering, and creative teams to drive sustainable growth and market entry strategies.

Anano Chkheidze

Growth Marketer, Marketing Strategist, Marketing Consultant

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I am a strategic and commercially driven Growth Marketing Leader with over 7 years of experience in scaling digital brands across SaaS, Fintech, Telecommunications, EdTech, and iGaming sectors. I specialize in leading cross-functional teams, developing and executing multi-channel growth strategies, and managing multi-million advertising budgets with a strong focus on data-driven decision making combined with creativity and experimentation. I have a proven track record in both B2C and B2B growth, leveraging AI tools to automate workflows, enhance reporting, and effectively scale campaigns. I am passionate about leadership and enjoy collaborating closely with product, sales, engineering, and creative teams to drive sustainable growth and market entry strategies.…I am a strategic and commercially driven Growth Marketing Leader with over 7 years of experience in scaling digital brands across SaaS, Fintech, Telecommunications, EdTech, and iGaming sectors. I specialize in leading cross-functional teams, developing and executing multi-channel growth strategies, and managing multi-million advertising budgets with a strong focus on data-driven decision making combined with creativity and experimentation. I have a proven track record in both B2C and B2B growth, leveraging AI tools to automate workflows, enhance reporting, and effectively scale campaigns. I am passionate about leadership and enjoy collaborating closely with product, sales, engineering, and creative teams to drive sustainable growth and market entry strategies.

Available to hire

I am a strategic and commercially driven Growth Marketing Leader with over 7 years of experience in scaling digital brands across SaaS, Fintech, Telecommunications, EdTech, and iGaming sectors. I specialize in leading cross-functional teams, developing and executing multi-channel growth strategies, and managing multi-million advertising budgets with a strong focus on data-driven decision making combined with creativity and experimentation.

I have a proven track record in both B2C and B2B growth, leveraging AI tools to automate workflows, enhance reporting, and effectively scale campaigns. I am passionate about leadership and enjoy collaborating closely with product, sales, engineering, and creative teams to drive sustainable growth and market entry strategies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Head of Marketing at Globalcell Group

January 1, 2025 - Present

Led international growth campaigns for a telecom operator across multiple European markets. Managed multi-million ad budgets across Meta, Google, and LinkedIn targeting B2B, B2G, and B2D segments. Implemented GA4 tracking, optimized marketing funnels, and reduced CPA while scaling ROAS. Directed a team of marketers and collaborated with product and sales leads to achieve strategic growth goals.

Marketing Strategist at BEON Gaming

January 1, 2025 - Present

Designed and executed growth strategies for an international iGaming provider. Launched LinkedIn and programmatic campaigns targeting aggregators and casino operators. Collaborated with developers and creative teams to deliver full-funnel strategies. Introduced automation and AI-driven analytics to optimize campaign efficiency and scalability.

Lecturer in Digital Marketing at Novatori Academy

January 1, 2025 - Present

Delivered lectures and training in Digital Marketing and Web Analytics. Prepared structured curricula that combined theoretical frameworks with practical projects. Mentored students to build market-ready skills in analytics, SEO, paid advertising, and growth strategies.

Founder & Marketing Director at Number Ninjas UK

January 1, 2025 - August 25, 2025

Founded and scaled an online mental maths and emotional intelligence school from zero to market entry securing over 500 recurring clients. Executed PPC and Meta campaigns, implemented CRM automations, and developed retention models to ensure sustainable monthly recurring revenue.

Chief Marketing Officer at Nobel School of Mental Maths

January 1, 2023 - August 25, 2025

Oversaw all marketing initiatives including local and international brand expansion. Led a cross-functional team managing digital campaigns, communications, and PR. Successfully scaled student enrollment through integrated social, content, and event marketing strategies.