I am a passionate marketing strategist and creative director with experience managing integrated strategies and teams to deliver client goals effectively. Skilled in SEO, SEA, social media, and content marketing, I thrive in leading teams and ensuring alignment throughout project lifecycles. I enjoy developing data-driven strategies that help brands succeed online and maintain strong client relationships. Throughout my career, I have worked with leading brands like Gucci and managed multidisciplinary teams of designers, writers, and developers. I combine technical marketing knowledge with team leadership and project management skills to not only execute campaigns but also innovate in digital media and branding. I am looking to continue growing in a role that challenges me to use all aspects of marketing and creativity.

Giacomo Rotella

I am a passionate marketing strategist and creative director with experience managing integrated strategies and teams to deliver client goals effectively. Skilled in SEO, SEA, social media, and content marketing, I thrive in leading teams and ensuring alignment throughout project lifecycles. I enjoy developing data-driven strategies that help brands succeed online and maintain strong client relationships. Throughout my career, I have worked with leading brands like Gucci and managed multidisciplinary teams of designers, writers, and developers. I combine technical marketing knowledge with team leadership and project management skills to not only execute campaigns but also innovate in digital media and branding. I am looking to continue growing in a role that challenges me to use all aspects of marketing and creativity.

Available to hire

I am a passionate marketing strategist and creative director with experience managing integrated strategies and teams to deliver client goals effectively. Skilled in SEO, SEA, social media, and content marketing, I thrive in leading teams and ensuring alignment throughout project lifecycles. I enjoy developing data-driven strategies that help brands succeed online and maintain strong client relationships.

Throughout my career, I have worked with leading brands like Gucci and managed multidisciplinary teams of designers, writers, and developers. I combine technical marketing knowledge with team leadership and project management skills to not only execute campaigns but also innovate in digital media and branding. I am looking to continue growing in a role that challenges me to use all aspects of marketing and creativity.

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Language

Italian
Fluent
English
Advanced
Spanish; Castilian
Intermediate
German
Beginner

Work Experience

Media Strategist at Gucci
June 1, 2024 - August 25, 2025
Developed and managed integrated strategy and planning for out-of-home, print, SEO, SEA, paid social, display, and affiliate channels across the EMEA market.
Creative Director
June 1, 2024 - Present
Content Marketing Specialist at Siege Media
August 1, 2022 - August 25, 2025
Managed a team of 5+ including graphic designers, content writers, web designers, and developers to deliver client goals. Oversaw client budgets and ensured effective allocation across campaigns. Directed outreach initiatives and managed internal channels such as website, SEO, SEA, and social media. Maintained client communication ensuring alignment and satisfaction throughout project lifecycle.
Marketing Assistant at Badger Maps
February 1, 2021 - August 25, 2025
Managed SEO content projects end-to-end including idea generation, keyword research, competitor analysis, outlines, and content writing. Developed data-driven strategies to help brands rank #1 on Google. Analyzed performance with Google Analytics and built client reports with Google Data Studio. Managed SEO content creation, backlink building, audits, and restructuring. Produced content marketing across blog, podcast, and Quora. Supported product marketing with landing pages, product updates, appcues, and Drift (conversational). Executed email and account-based marketing including cold outreach, onboarding, reactivation, and newsletters. Led PR outreach including podcasts and guest blogging. Ran Google Ads and analyzed performance across web, app, email, and content.

Education

Double Master of Science in Global Commerce at University of Virginia & ESADE Business School
August 1, 2022 - July 1, 2023
Bachelor of Business Administration at Hult International Business School
September 1, 2017 - July 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Travel & Hospitality