I am a dynamic marketing professional with over 4 years of experience specializing in influencer marketing, social media strategy, and client relations. I have a proven ability to lead campaigns from ideation to execution, manage cross-platform influencer partnerships, and drive measurable growth for consumer brands. I excel in content planning, performance analysis, and optimizing customer experience in fast-paced environments. Throughout my career, I have developed targeted campaign strategies tailored to client goals and platform trends. I collaborate effectively with creative teams to maintain consistency in messaging and branding, and I have managed social media accounts and influencer talent relations to ensure timely and brand-aligned content delivery. I am passionate about driving strong engagement and delivering insightful analytics for continuous improvement.

I am a dynamic marketing professional with over 4 years of experience specializing in influencer marketing, social media strategy, and client relations. I have a proven ability to lead campaigns from ideation to execution, manage cross-platform influencer partnerships, and drive measurable growth for consumer brands. I excel in content planning, performance analysis, and optimizing customer experience in fast-paced environments. Throughout my career, I have developed targeted campaign strategies tailored to client goals and platform trends. I collaborate effectively with creative teams to maintain consistency in messaging and branding, and I have managed social media accounts and influencer talent relations to ensure timely and brand-aligned content delivery. I am passionate about driving strong engagement and delivering insightful analytics for continuous improvement.

Available to hire

I am a dynamic marketing professional with over 4 years of experience specializing in influencer marketing, social media strategy, and client relations. I have a proven ability to lead campaigns from ideation to execution, manage cross-platform influencer partnerships, and drive measurable growth for consumer brands. I excel in content planning, performance analysis, and optimizing customer experience in fast-paced environments.

Throughout my career, I have developed targeted campaign strategies tailored to client goals and platform trends. I collaborate effectively with creative teams to maintain consistency in messaging and branding, and I have managed social media accounts and influencer talent relations to ensure timely and brand-aligned content delivery. I am passionate about driving strong engagement and delivering insightful analytics for continuous improvement.

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Work Experience

Sales Representative & Content Creator at Anmol Boutique
October 1, 2022 - Present
Led end-to-end execution of influencer marketing campaigns across social media platforms. Developed targeted campaign strategies tailored to client goals and platform trends, built and nurtured a pipeline of influencers ensuring timely, brand-aligned content delivery. Collaborated with client and creative teams to ensure consistency in messaging and branding. Oversaw content direction, reviewed and approved final assets to meet quality benchmarks. Created detailed campaign reports with insights, analytics, and strategic recommendations. Supported client communication and daily updates to ensure seamless project execution. Managed social media accounts for key influencers aligning content with marketing goals. Oversaw talent relations from onboarding to performance management and creator retention.
Influencer Marketing Executive at Yellow Class
May 31, 2022 - August 25, 2025
Recruited content creators for app promotion campaigns in the ed-tech space. Maintained influencer communication and coordinated smooth onboarding processes. Executed barter and paid collaborations aligned with brand marketing goals. Planned and scheduled social media content to ensure platform-specific engagement. Resolved influencer and user queries contributing to strong customer satisfaction.
Senior Marketing Associate & Customer Experience Specialist at Nat Habit
January 31, 2022 - August 25, 2025
Built the influencer marketing program from scratch, initiating outreach and managing all stages of campaigns. Led collaborations across multiple product categories, securing quality user-generated content and brand partnerships. Created and managed social media campaigns on Instagram, Telegram, and TikTok to expand digital presence. Designed content strategies, implemented brand-aligned visuals, and developed platform-specific messaging. Strategized and posted regularly on social media channels to boost engagement and maintain consistent brand voice. Managed end-to-end customer experience by resolving product-related queries across chatbot, WhatsApp, and Instagram DMs.
Senior Marketing and Influencer Specialist at One Impression
January 31, 2022 - August 25, 2025
Greeted customers, understood their requirements, and assisted with style and fabric selection. Created and edited content including photos and videos, posting across social media platforms. Managed customer queries via phone and direct messages, ensuring quick and professional responses. Handled pre-sales support and daily sales transactions. Maintained store displays and product arrangements to enhance the customer shopping experience. Managed day-to-day social media activities, including posting stories, promotions, and special deals.
Marketing Intern at The Times of India
July 31, 2019 - August 25, 2025
Assisted in managing client communications and sales follow-ups. Conducted cold calls to generate leads and promote marketing packages. Logged and maintained customer data using SAP software. Provided support in event planning and coordination with editorial teams.

Education

MBA – Marketing, Minor in Finance at Baba Farid College, Bathinda, India
January 11, 2030 - August 25, 2025
Bachelor of Commerce (B.Com) at CMK College, Sirsa, Haryana, India
January 11, 2030 - August 25, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Education, Media & Entertainment, Retail, Software & Internet