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Hello, I’m Francesca Roveda, a dynamic professional with a background in business strategy and international expansion. I’ve helped scale fintech and investment projects across global markets, combining analytical thinking with an entrepreneurial mindset to deliver tangible results in fast-moving environments. I specialize in advisory services and cross-border growth, bridging finance, technology, and innovation to drive sustainable success. I’m passionate about creating strategies, educational content, and practical tools that empower investors and financial professionals to make informed decisions.…Hello, I’m Francesca Roveda, a dynamic professional with a background in business strategy and international expansion. I’ve helped scale fintech and investment projects across global markets, combining analytical thinking with an entrepreneurial mindset to deliver tangible results in fast-moving environments. I specialize in advisory services and cross-border growth, bridging finance, technology, and innovation to drive sustainable success. I’m passionate about creating strategies, educational content, and practical tools that empower investors and financial professionals to make informed decisions.

Francesca Roveda

Project Manager, Marketing Strategist, Marketing Consultant, +3

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Hello, I’m Francesca Roveda, a dynamic professional with a background in business strategy and international expansion. I’ve helped scale fintech and investment projects across global markets, combining analytical thinking with an entrepreneurial mindset to deliver tangible results in fast-moving environments. I specialize in advisory services and cross-border growth, bridging finance, technology, and innovation to drive sustainable success. I’m passionate about creating strategies, educational content, and practical tools that empower investors and financial professionals to make informed decisions.…Hello, I’m Francesca Roveda, a dynamic professional with a background in business strategy and international expansion. I’ve helped scale fintech and investment projects across global markets, combining analytical thinking with an entrepreneurial mindset to deliver tangible results in fast-moving environments. I specialize in advisory services and cross-border growth, bridging finance, technology, and innovation to drive sustainable success. I’m passionate about creating strategies, educational content, and practical tools that empower investors and financial professionals to make informed decisions.

Available to hire

Hello, I’m Francesca Roveda, a dynamic professional with a background in business strategy and international expansion. I’ve helped scale fintech and investment projects across global markets, combining analytical thinking with an entrepreneurial mindset to deliver tangible results in fast-moving environments.

I specialize in advisory services and cross-border growth, bridging finance, technology, and innovation to drive sustainable success. I’m passionate about creating strategies, educational content, and practical tools that empower investors and financial professionals to make informed decisions.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Fluent

Spanish; Castilian

Advanced

Work Experience

Advisor at Ucapital.com

June 1, 2025 - November 5, 2025

Support investors and financial professionals with in-depth analysis, educational content, and practical tools to make informed investment decisions. Focus on creating strategies, communication, and materials that blend finance, technology, and innovation.

Director at SXC

January 1, 2020 - January 1, 2020

Directed strategic and operational activities, focusing on team growth and product development. Launched a disruptive IT e-commerce initiative, helping the company scale from startup to growth phase and expand into new markets, achieving substantial revenue growth. Led the implementation of corporate objectives and drove technological innovation and market expansion. Cultivated strategic partnerships with high-profile clients and partners, improving customer satisfaction and profitability.

Advisor at PureWallet IT

January 1, 2020 - November 5, 2025

Developed new business opportunities, focusing on partnerships and emerging technologies. Spearheaded a strategic plan that increased the Italian client base by 10% in the first year. Developed and executed strategic plans for sustainable growth and innovation in the Blockchain and Crypto sectors. Managed and optimized marketing efforts, including overseeing social media to boost brand visibility.

Director at Sxc

January 1, 2020 - August 25, 2025

Directed strategic and operational activities focusing on team growth and product development in the technology sector. Spearheaded disruptive e-commerce initiatives, scaling the company to $250 million in revenue. Led team expansion, product development, and entry into new markets. Established high-profile partnerships improving profitability and customer satisfaction.

Advisory at PureWallet

January 1, 2020 - Present

Responsible for developing new business opportunities with a focus on partnerships and emerging technologies in IT, Blockchain, and Crypto sectors in Dubai and Milan. Developed blockchain and crypto strategies that drove a 10% client base growth within the first year. Optimized marketing initiatives to enhance brand visibility and customer engagement. Directed strategic plans for sustainable growth and technological innovation.

Managing Director at Overprofit

January 31, 2016 - January 31, 2016

Defined corporate goals and oversaw the development of both long-term and short-term strategies. Expanded the business into new Italian markets. Led strategy development for new product initiatives and client acquisition, ensuring maximum profitability.

Board Member at SXC Inc

January 31, 2016 - January 31, 2016

Collaborated with the board to set long-term goals and business strategies, aligning stakeholder interests. Increased company value through new product initiatives and process optimization. Generated ideas and strategies, expanding the company’s footprint across multiple markets.

Managing Director at Overprofit

January 1, 2016 - August 25, 2025

Defined corporate goals and oversaw the development of both long-term and short-term strategies. Expanded business into new markets, maximizing profitability through strategic initiatives. Directed product and client acquisition strategies driving measurable growth.

Board Member at SXC Inc

January 1, 2016 - August 25, 2025

Collaborated with the board to set long-term goals and business strategies aligning stakeholder interests. Directed long-term business strategies, optimized processes, and expanded market presence. Introduced product initiatives enhancing company value.

Account Sales Manager at X-Trade Brokers Dom Maklerski

September 30, 2014 - September 30, 2014

Managed a portfolio of clients and developed new business opportunities using an established network. Exceeded annual sales targets by 20%, entering new markets and acquiring high-profile clients. Led and trained a team of account executives, fostering professional growth and team success.

Account Sales Manager at X-Trade Brokers Dom Maklerski

September 1, 2014 - August 25, 2025

Managed a portfolio of clients and developed new business opportunities using an established network. Exceeded annual sales targets by 20%, expanded into new markets, and acquired high-profile clients. Led and trained a team of account executives fostering professional growth and team success.

Private Wealth Manager - Analyst at Morgan Stanley

October 31, 2013 - October 31, 2013

Developed financial models for debt, equity, and M&A transactions. Portfolio allocation, securities dealing, and overall portfolio management. Advised clients on investment decisions and built trusted relationships, implementing risk mitigation strategies during market volatility.

Private Wealth Manager - Analyst at Morgan Stanley

October 1, 2013 - August 25, 2025

Developed financial models for debt, equity, and M&A transactions. Managed portfolios and executed securities transactions for high-net-worth clients. Advised on diverse investment strategies, including risk mitigation during market volatility. Built strong client relationships ensuring long-term trust and retention.