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Hi, I’m Neha Abiju. I’m a marketing and brand management postgraduate with an industrial design background, specializing in translating creative concepts into cohesive brand experiences. I’ve built experience across product design, packaging, retail brand execution, and digital content support, with a strong focus on brand guidelines, visual consistency, and customer-centered execution. I’m adept at coordinating cross-functional efforts, crafting on-brand visuals and storytelling, and measuring impact through KPIs to continually refine future campaigns. I enjoy blending design thinking with strategic marketing to drive engaging brand experiences across channels.…Hi, I’m Neha Abiju. I’m a marketing and brand management postgraduate with an industrial design background, specializing in translating creative concepts into cohesive brand experiences. I’ve built experience across product design, packaging, retail brand execution, and digital content support, with a strong focus on brand guidelines, visual consistency, and customer-centered execution. I’m adept at coordinating cross-functional efforts, crafting on-brand visuals and storytelling, and measuring impact through KPIs to continually refine future campaigns. I enjoy blending design thinking with strategic marketing to drive engaging brand experiences across channels.

Neha Abiju

Social Media Manager, Brand Strategist, Content Creator, +4

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Hi, I’m Neha Abiju. I’m a marketing and brand management postgraduate with an industrial design background, specializing in translating creative concepts into cohesive brand experiences. I’ve built experience across product design, packaging, retail brand execution, and digital content support, with a strong focus on brand guidelines, visual consistency, and customer-centered execution. I’m adept at coordinating cross-functional efforts, crafting on-brand visuals and storytelling, and measuring impact through KPIs to continually refine future campaigns. I enjoy blending design thinking with strategic marketing to drive engaging brand experiences across channels.…Hi, I’m Neha Abiju. I’m a marketing and brand management postgraduate with an industrial design background, specializing in translating creative concepts into cohesive brand experiences. I’ve built experience across product design, packaging, retail brand execution, and digital content support, with a strong focus on brand guidelines, visual consistency, and customer-centered execution. I’m adept at coordinating cross-functional efforts, crafting on-brand visuals and storytelling, and measuring impact through KPIs to continually refine future campaigns. I enjoy blending design thinking with strategic marketing to drive engaging brand experiences across channels.

Available to hire

Hi, I’m Neha Abiju. I’m a marketing and brand management postgraduate with an industrial design background, specializing in translating creative concepts into cohesive brand experiences. I’ve built experience across product design, packaging, retail brand execution, and digital content support, with a strong focus on brand guidelines, visual consistency, and customer-centered execution.

I’m adept at coordinating cross-functional efforts, crafting on-brand visuals and storytelling, and measuring impact through KPIs to continually refine future campaigns. I enjoy blending design thinking with strategic marketing to drive engaging brand experiences across channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Hindi

Advanced

Marathi (Marāṭhī)

Advanced

Malayalam

Advanced

Work Experience

Student Ambassador at Nottingham Trent University

January 1, 2025 - Present

Represented NTU at open days and events, delivering tailored guidance to over 200 prospective students and their families, contributing to increased applicant engagement and satisfaction. Presented on postgraduate study funding and student life to diverse audiences, simplifying complex information and boosting interest in postgraduate programs. Acted as a relatable peer advisor, addressing real student concerns and enhancing NTU's reputation through authentic, student-led communication.

Social Media Marketing Assistant at K-pop Korner

March 31, 2025 - August 25, 2025

Collaborated with the marketing team to plan and deliver engaging social media content across Instagram and Facebook, helping boost brand visibility and follower engagement. Designed a custom “Thank You” card included in customer orders, enhancing unboxing experience and reinforcing brand loyalty. Contributed to content ideas, caption writing, and post scheduling, supporting consistent brand voice and audience connection.

Industrial Design Intern at Studio Indigene

June 30, 2024 - August 25, 2025

Developed a new range of lifestyle products from concept to execution, several of which were added to the brand’s core collection, strengthening product diversity and appeal. Managed product listings on third-party platforms including international e-commerce websites, contributing to improved discoverability and increased global sales. Supported brand visibility by assisting in daily packaging operations, ensuring consistency in presentation, and contributing to social media efforts aligned with the brand's aesthetic.

Furniture Design Intern at Rawsteen

June 30, 2023 - August 25, 2025

Designed a terrazzo centre table and a sample display unit, enhancing the store’s product storytelling and elevating in-store customer experience. Contributed to packaging design for festive collections, aligning visual aesthetics with seasonal brand messaging. Collaborated with the social media team to create engaging content and visual narratives that showcased new products and behind-the-scenes design processes.

Consultancy Project - Dissertation at Cash Flow Coach

August 31, 2025 - August 25, 2025

Developed and implemented a digital content strategy, creating tailored content and a structured content calendar ensuring consistency and alignment with brand goals. Integrated AI-driven tools and engagement methods to optimize planning, enhance audience interaction, and measure impact effectively. Collaborated closely with the team, demonstrating leadership, adaptability, and emotional intelligence to deliver high-quality outputs on time while fostering a creative and supportive working environment.

Retail Associate – Customer & Brand Exposure at TJX Europe

September 1, 2025 - Present

Delivered consistent, brand-led customer service in a high-volume retail environment. Maintained brand standards while adapting communication to build customer trust and engagement.

Content Creator at Tuck (Cash back App)

October 1, 2025 - Present

Create Instagram and TikTok content using trends, storytelling, and aesthetic visuals, including high-performing festival content. Review captions and visuals to ensure authenticity, on-brand tone, and creator alignment. Track performance and KPIs to refine and improve future content.

Industrial Design Intern at Studio Indige

January 1, 2024 - June 1, 2024

Designed and developed a wooden and metal product collection from concept to production. Supported packaging, visual presentation, and international e-commerce listings in line with brand guidelines.

Consultancy Project – Digital Brand Strategy Cash Flow Coach at Independent Consultancy

May 1, 2025 - August 1, 2025

Supported development and execution of a structured digital content strategy. Assisted content planning and tracked KPIs for post-campaign evaluation.

Student Buddy at Nottingham Trent University

July 1, 2025 - July 1, 2025

Supported international students through programme coordination and event execution.

Industrial Design Intern at Indigene Studio

January 1, 2024 - June 1, 2024

Designed and developed a wooden and metal product collection from concept to production. Supported packaging, visual presentation, and international e-commerce listings in line with brand guidelines.

Consultancy Project – Digital Brand Strategy (Cash Flow Coach) at Independent Consultancy

May 1, 2025 - August 1, 2025

Supported development and execution of a structured digital content strategy. Assisted content planning and tracked KPIs for post-campaign evaluation.