Available to hire
Creative Director and Senior Visual Designer with 10+ years of experience leading integrated advertising campaigns across Latin America, Canada, and Scandinavia. Proven track record at top-tier agencies including BBDO, McCann, and VML, delivering brand strategy and art direction for global names such as Coca-Cola, Netflix, and Mastercard.
Most recently at Soft2Bet, developing Master Designs and Key Visuals for casino and sports betting brands across international markets. Deep expertise in branding, advertising, and advanced image retouching, with hands-on experience building AI-powered creative workflows across Midjourney, Magnific, Nano Banana, ChatGPT and Gemini, combined with a strong foundation in Adobe Creative Suite, Figma, Canva, and Affinity.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Spanish; Castilian
Fluent
English
Advanced
French
Advanced
Work Experience
Art Director at IMAGEMOTION
January 1, 2025 - August 25, 2025Led a creative team to develop digital-first campaigns for lifestyle and beauty brands across North America, overseeing all design aspects including typography, color theory, and branding implementation. Executed campaigns integrating social media, paid media, and influencer marketing from moodboards to production. Improved campaign performance by aligning creative strategy with data insights and managed visual production ensuring consistent cross-functional collaboration and quality.
Art Director / Senior Designer at Brighter Click
January 1, 2024 - August 25, 2025Directed high-performing paid media campaigns for e-commerce and consumer brands applying A/B testing and behavioral data to optimize conversion rates and ROI. Delivered creative strategies that balanced performance marketing with brand storytelling and collaborated with analytics and media teams to transform insights into compelling advertising content.
Social & Digital Media Copywriter at TANK Worldwide
January 1, 2023 - August 25, 2025Led social and digital communications for GSK divisions, strengthening their global brand presence. Developed innovative digital strategies enabling competition with top agencies in Canada and New York. Contributed to digital transformation initiatives expanding reach and impact in international markets, gaining first international agency experience in Montreal.
Creative Team Lead – Bimbo at McCann
January 1, 2022 - August 25, 2025Managed integrated campaigns across multiple channels including TV, digital, social media, print, and radio for Bimbo. Launched nationwide campaigns reaching millions of consumers, strengthening brand equity. Implemented UX writing strategies that enhanced digital platform engagement and aligned creative vision with business goals contributing to measurable sales growth.
Senior Creative – Alpina & Mercado Libre at Sancho BBDO
January 1, 2020 - August 25, 2025Developed national multi-channel campaigns positioning Alpina and Mercado Libre competitively. Created innovative content across TV, digital, and print platforms, driving strong consumer engagement. Collaborated with strategy and production teams to meet awareness KPIs and was recognized internally for outstanding storytelling concepts in competitive markets.
Creative & Design Roles at Havas / VML / TXT
January 1, 2019 - August 25, 2025Executed campaigns for major brands such as Netflix, Coca-Cola, Mastercard, and 20th Century Fox. Specialized in experiential advertising and immersive activations to boost consumer engagement. Delivered cohesive design solutions for global and regional platforms while collaborating with multidisciplinary teams and international clients to maintain creativity, reliability, and cultural insight.
Art Director at IMAGEMOTION
January 1, 2025 - August 25, 2025Led a creative team to build campaigns for lifestyle and beauty brands across North America, managing all design aspects including typography, color theory, and branding implementation. Designed and executed digital-first campaigns integrating social media, paid media, and influencer marketing from moodboards to production. Improved campaign performance and engagement through alignment of creative strategy with data insights. Oversaw visual production including photo and video, and managed cross-functional collaboration to ensure consistent quality.
Art Director / Senior Designer at Brighter Click
January 1, 2024 - August 25, 2025Directed paid media campaigns for e-commerce and consumer brands using A/B testing and behavioral data to optimize conversion rates and ROI. Delivered creative strategies balancing performance marketing with brand storytelling. Collaborated closely with analytics and media teams to transform insights into compelling advertising content.
Social & Digital Media Copywriter at TANK Worldwide
January 1, 2023 - August 25, 2025Led social and digital communications for various GSK divisions to strengthen the brand’s global presence. Developed digital strategies that competed with top agencies in Canada and New York. Contributed to digital transformation initiatives, expanding reach and impact in international markets, gaining valuable international agency experience in Montreal.
Creative Team Lead – Bimbo at McCann
January 1, 2022 - August 25, 2025Managed integrated campaigns across TV, digital, social media, print, and radio for Bimbo, launching nationwide campaigns that reached millions and strengthened brand equity. Implemented UX writing strategies to optimize digital platforms and improve user engagement. Aligned creative vision with business goals resulting in measurable sales growth.
Senior Creative – Alpina & Mercado Libre at Sancho BBDO
January 1, 2020 - August 25, 2025Developed multi-channel national campaigns for Alpina and Mercado Libre, creating innovative content across TV, digital, and print to drive consumer engagement. Collaborated with strategy and production teams to meet awareness KPIs. Received internal recognition for standout storytelling concepts in competitive markets.
Senior Ad Designer at Soft2Bet
October 1, 2025 - May 1, 2026Developed Master Designs and Key Visuals for casino and sports betting brands across Canadian and Scandinavian markets; adapted creative to distinct regulatory and cultural audiences; produced UI banners and original character design for multiple live events, supporting a cross-functional design team.
Senior Visual Designer at Image Motion
September 1, 2024 - July 1, 2025Led art direction and visual design for a portfolio of 6 clients across retail, beauty, and performance sectors; developed integrated creative strategies across social media, newsletters, and digital banners; collaborated with Marketing Director and Creative Strategist; integrated AI-powered tools to accelerate content production across multiple active accounts.
Senior Graphic Designer at Gloss Ventures
June 1, 2024 - August 1, 2024Directed a graphic design team across global packaging projects for beauty brands; managed task assignments, creative direction, and delivery timelines; produced packaging assets across multiple channels.
Social and Digital Media Copywriter at Tank Worldwide
October 1, 2022 - June 1, 2023Led social and digital creative for GSK's Canadian divisions, driving brand communications across multiple product lines in a fast-paced international agency environment; established bilingual English-French messaging; contributed to a global visual and copy pipeline.
Creative at TXT Agencia
May 1, 2016 - June 1, 2017Created campaigns for Alpina and Mercado Libre during the COVID-19 pandemic; produced integrated campaigns across television, digital, social, radio, and print, adapting brand narratives to rapid market shifts.
Senior Creative at Sanco BBDO Colombia
December 1, 2019 - December 1, 2020Developed creative campaigns for Alpina and Mercado Libre during the COVID-19 pandemic; produced integrated content across television, digital, social, radio, and print, adapting brand narratives to changing consumer behavior and market context.
Senior Creative at VML Colombia (formerly Glue Colombia)
July 1, 2017 - September 1, 2018Won two major pitches for Netflix Latin America; conceived and executed a landmark Coca-Cola live activation with Bruno Mars at a stadium concert; submitted Coca-Cola activation to Effie Colombia for regional recognition; delivered Mastercard campaigns across television, digital, social, radio, and print.
Creative at TXT Agencia
May 1, 2016 - June 1, 2017Directed creative output for multiple Colombian clients across categories, coordinating cross-channel campaigns and contributing to agency growth and client retention.
Creative Team Leader at McCann Colombia
April 1, 2021 - May 1, 2022Directed a 4-person creative team as Creative Director for Bimbo Colombia; led a major regional campaign spanning television, digital, social, radio, and print; ensured cohesive brand narrative and cross-functional collaboration.
Education
Bachelor’s Degree in Advertising at Universidad Central Bogotá, Colombia
January 1, 2009 - January 1, 2015Bachelor’s Degree in Advertising at Universidad Central Bogotá, Colombia
January 1, 2009 - January 1, 2015Bachelor's Degree in Advertising at Universidad Central, Bogotá, Colombia
January 1, 2009 - January 1, 2015Qualifications
YouTube Content Management
January 1, 2018 - August 25, 2025YouTube Content Management
January 1, 2018 - August 25, 2025JC Decaux Award — Gold, Special Project
January 1, 2017 - June 29, 2026Effie Colombia — Bronze, Engaged Community
January 1, 2021 - June 29, 2026Effie Colombia — Shortlist, Activations
January 1, 2018 - June 29, 2026Effie Colombia — Shortlist, Alimentos
January 1, 2022 - June 29, 2026Effie LatAm — Shortlist, Interactiv a
January 1, 2021 - June 29, 2026El Dorado Festival — Bronze, Naraja
January 1, 2021 - June 29, 2026El Dorado Festival — Shortlist, Design
January 1, 2021 - June 29, 2026El Dorado Festival — Shortlist, Branding Experience & Activation
January 1, 2021 - June 29, 2026Andys Awards — Shortlist
January 1, 2022 - June 29, 2026Young Lions Colombia — Shortlist, Digital
January 1, 2018 - June 29, 2026Industry Experience
Media & Entertainment, Consumer Goods, Retail, Software & Internet, Professional Services, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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