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Hi, I'm Angelina Balandina, a passionate marketing assistant and content creator specialized in leveraging social media platforms to build brand presence and engage audiences effectively. With a background in finance and hands-on experience managing campaigns and e-commerce brands, I combine data-driven strategies with creative content to achieve strong business results. I thrive on translating consumer insights into compelling marketing campaigns that resonate with Gen Z and beyond. I have built a substantial TikTok following and led a jewelry brand from concept to market, optimizing supply chains and digital marketing efforts. I'm continuously improving my skills in content creation, SEO, and digital marketing tools to drive engagement and build brand loyalty in fast-paced environments.…Hi, I'm Angelina Balandina, a passionate marketing assistant and content creator specialized in leveraging social media platforms to build brand presence and engage audiences effectively. With a background in finance and hands-on experience managing campaigns and e-commerce brands, I combine data-driven strategies with creative content to achieve strong business results. I thrive on translating consumer insights into compelling marketing campaigns that resonate with Gen Z and beyond. I have built a substantial TikTok following and led a jewelry brand from concept to market, optimizing supply chains and digital marketing efforts. I'm continuously improving my skills in content creation, SEO, and digital marketing tools to drive engagement and build brand loyalty in fast-paced environments.

Angelina Balandina

Content Creator, Marketing Strategist, Brand Strategist, +2

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Hi, I'm Angelina Balandina, a passionate marketing assistant and content creator specialized in leveraging social media platforms to build brand presence and engage audiences effectively. With a background in finance and hands-on experience managing campaigns and e-commerce brands, I combine data-driven strategies with creative content to achieve strong business results. I thrive on translating consumer insights into compelling marketing campaigns that resonate with Gen Z and beyond. I have built a substantial TikTok following and led a jewelry brand from concept to market, optimizing supply chains and digital marketing efforts. I'm continuously improving my skills in content creation, SEO, and digital marketing tools to drive engagement and build brand loyalty in fast-paced environments.…Hi, I'm Angelina Balandina, a passionate marketing assistant and content creator specialized in leveraging social media platforms to build brand presence and engage audiences effectively. With a background in finance and hands-on experience managing campaigns and e-commerce brands, I combine data-driven strategies with creative content to achieve strong business results. I thrive on translating consumer insights into compelling marketing campaigns that resonate with Gen Z and beyond. I have built a substantial TikTok following and led a jewelry brand from concept to market, optimizing supply chains and digital marketing efforts. I'm continuously improving my skills in content creation, SEO, and digital marketing tools to drive engagement and build brand loyalty in fast-paced environments.

Available to hire

Hi, I’m Angelina Balandina, a passionate marketing assistant and content creator specialized in leveraging social media platforms to build brand presence and engage audiences effectively. With a background in finance and hands-on experience managing campaigns and e-commerce brands, I combine data-driven strategies with creative content to achieve strong business results. I thrive on translating consumer insights into compelling marketing campaigns that resonate with Gen Z and beyond.

I have built a substantial TikTok following and led a jewelry brand from concept to market, optimizing supply chains and digital marketing efforts. I’m continuously improving my skills in content creation, SEO, and digital marketing tools to drive engagement and build brand loyalty in fast-paced environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Marketing Assistant at Mintier

August 31, 2025 - August 25, 2025

Aligned brand look and voice across multiple platforms including TikTok, Instagram, Pinterest, web, email, and paid media by building moodboards, style guides, and creative briefs, resulting in consistent execution across channels. Delivered seasonal campaign launches end-to-end by translating product insights into hooks, shot lists, and campaign plans to facilitate clearer marketing direction and faster time to market. Managed efficient, on-brief shoots including casting talent and sourcing props to reduce turnaround times. Improved social and ad performance by scripting hooks, editing platform-native Reels and TikToks, and adapting creatives across platforms, leading to increased engagement and website traffic.

TikTok Creator at Self-employed (@angelinabalandinaa)

January 1, 2024 - Present

Grew TikTok following to over 55,000 followers, generating 13 million post views and 2 million likes by leveraging trend-driven content and a data-based strategy to identify and maximize consumer engagement.

Founder at Not Your Mum’s Pearls

December 31, 2024 - August 25, 2025

Optimized supply chain efficiency achieving a 95% on-time supply rate by fostering relationships with multiple jewellers. Managed end-to-end production and launch strategies serving as the key contact between suppliers and customers to ensure market-aligned products. Designed a jewelry collection of five unique pieces based on customer feedback and market trends. Developed and launched an e-commerce website using Wix and executed marketing campaigns targeting Gen Z trends, boosting monthly online traffic to over 1,000 visitors.

Marketing / Copywriting Intern at Litespace

August 31, 2022 - August 25, 2025

Produced over 20 SEO-optimized blogs and web pages, increasing web traffic by 22% in three months. Secured more than 10 high-quality backlinks, improving domain authority by 15%. Collaborated cross-functionally to align SEO insights with content strategy, driving a 25% increase in engagement. Presented SEMrush and Google Analytics research to sales and marketing teams to optimize content relevance and track campaign performance.

Etsy Shop Owner at CraftedbyCupid

December 31, 2022 - August 25, 2025

Increased traffic to social media and e-commerce by 15% through creation and editing of high-quality photos combined with SEO-focused product descriptions. Built strong customer relations via personalized social media interactions resulting in a 50% growth in Instagram followers and a 30% engagement increase, boosting overall customer satisfaction.