With over a decade of experience creating emotionally resonant brand visuals for clients including Sony and wellness leaders connected to brands like Mindvalley, I specialize in cohesive brand storytelling, graphic design, and refined photo editing across digital platforms. I have a strong eye for tone, detail, and consistency, helping brands connect meaningfully through both design and imagery. I bring expertise in brand identity creation, marketing collateral, event graphics, and social media content strategy. My experience spans directing photoshoots, designing for print and digital, and managing on-brand event execution for high-profile clients. I am passionate about crafting visual marketing that aligns with brand tone, mood, and audience connection.…

Kimberly of Soul Essence Creative Studio

With over a decade of experience creating emotionally resonant brand visuals for clients including Sony and wellness leaders connected to brands like Mindvalley, I specialize in cohesive brand storytelling, graphic design, and refined photo editing across digital platforms. I have a strong eye for tone, detail, and consistency, helping brands connect meaningfully through both design and imagery. I bring expertise in brand identity creation, marketing collateral, event graphics, and social media content strategy. My experience spans directing photoshoots, designing for print and digital, and managing on-brand event execution for high-profile clients. I am passionate about crafting visual marketing that aligns with brand tone, mood, and audience connection.…

Available to hire

With over a decade of experience creating emotionally resonant brand visuals for clients including Sony and wellness leaders connected to brands like Mindvalley, I specialize in cohesive brand storytelling, graphic design, and refined photo editing across digital platforms. I have a strong eye for tone, detail, and consistency, helping brands connect meaningfully through both design and imagery.

I bring expertise in brand identity creation, marketing collateral, event graphics, and social media content strategy. My experience spans directing photoshoots, designing for print and digital, and managing on-brand event execution for high-profile clients. I am passionate about crafting visual marketing that aligns with brand tone, mood, and audience connection.

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Work Experience

Social Media Director at Little Rocket Inc.
January 1, 2019 - August 25, 2025
Managed social media campaigns and content strategies. Collaborated with analytics teams to drive client sales and web traffic. Designed posts in partnership with art directors and copywriters to align with clients' brand aesthetics, voices, and guidelines.
Brand Specialist / Graphic Designer at Soul Essence Creative
January 1, 2019 - Present
Designed brand identities including logos, colours, fonts, and imagery styles. Implemented brand designs into graphics and marketing touchpoints. Created visual marketing materials using Adobe Suite, Lightroom, Mid Journey & Canva. Directed and edited brand photography and photoshoots to maintain brand harmony. Developed visual assets that align brand tone, mood, and audience connection.
Freelance Global Designer at Global, Freelance
January 1, 2018 - Present
Provided freelance design and marketing visuals on demand, utilizing skills across Photoshop, Illustrator, Canva Pro, Lightroom, and Mid Journey. Worked with international clients including brands in wellness and advertising sectors.
Events Designer at Sony North America BIG HQ
January 1, 2017 - August 25, 2025
Designed event marketing collateral and on-site event graphics. Managed consistent brand presentation for vendors and promotional items. Coordinated major events for high-profile clients including adidas and KPMG ensuring professional event execution and client communications.
Graphic Designer / Campaign Designer at Sony North America BIG HQ
January 1, 2017 - August 25, 2025
Directed marketing designs for major campaigns across North America including print and digital event graphics, magazines, POP, TV, and social media. Ensured strict adherence to brand guidelines and effective messaging working alongside directors. Managed onsite art direction for photoshoots including sourcing photographers and locations. Edited campaign photography for digital and print use.

Education

Bachelor of Design - Creative Advertising at OCAD University, Toronto
January 1, 2006 - January 1, 2010

Qualifications

Top 10 Master Thesis Graduate
January 11, 2030 - August 25, 2025
Multiple awards in ad competitions
January 11, 2030 - August 25, 2025

Industry Experience

Media & Entertainment, Professional Services, Non-Profit Organization