I am a Marketing and Social Media Specialist with over 7 years of experience building brand presence, creating strategic content, and executing digital campaigns across diverse industries. I excel at social media management, event coordination, copywriting, and multimedia production, and I am passionate about brand storytelling and making meaningful connections through communication. Known for transforming unstructured processes into efficient, data-driven strategies, I create bilingual content tailored to multicultural audiences and thrive at building strong community relationships. My experience spans managing multiple social media accounts, leading campaign strategies, executing event planning, and producing multimedia content. I bring dedication to elevating brand awareness and engagement through thoughtful marketing initiatives aligned with business goals, and I am committed to continuous learning as demonstrated by my academic background in digital marketing and big data marketing intelligence.

Kira Oliveira

I am a Marketing and Social Media Specialist with over 7 years of experience building brand presence, creating strategic content, and executing digital campaigns across diverse industries. I excel at social media management, event coordination, copywriting, and multimedia production, and I am passionate about brand storytelling and making meaningful connections through communication. Known for transforming unstructured processes into efficient, data-driven strategies, I create bilingual content tailored to multicultural audiences and thrive at building strong community relationships. My experience spans managing multiple social media accounts, leading campaign strategies, executing event planning, and producing multimedia content. I bring dedication to elevating brand awareness and engagement through thoughtful marketing initiatives aligned with business goals, and I am committed to continuous learning as demonstrated by my academic background in digital marketing and big data marketing intelligence.

Available to hire

I am a Marketing and Social Media Specialist with over 7 years of experience building brand presence, creating strategic content, and executing digital campaigns across diverse industries. I excel at social media management, event coordination, copywriting, and multimedia production, and I am passionate about brand storytelling and making meaningful connections through communication. Known for transforming unstructured processes into efficient, data-driven strategies, I create bilingual content tailored to multicultural audiences and thrive at building strong community relationships.

My experience spans managing multiple social media accounts, leading campaign strategies, executing event planning, and producing multimedia content. I bring dedication to elevating brand awareness and engagement through thoughtful marketing initiatives aligned with business goals, and I am committed to continuous learning as demonstrated by my academic background in digital marketing and big data marketing intelligence.

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Language

English
Advanced
French
Intermediate
Portuguese
Fluent

Work Experience

Social Media and Marketing Coordinator at Tapi Go!
March 1, 2025 - August 26, 2025
Assisted in the development and execution of marketing initiatives to boost sales and brand visibility, managing marketing and communication requests including promotional materials and local market research. Oversaw the brand's rewards program, Google Ads, and other marketing channels such as email/SMS campaigns and paid advertising. Led social media strategy and content creation for Facebook, Instagram, and TikTok, increasing engagement through organic and paid initiatives. Created bilingual content calendars and coordinated event planning including food festivals and corporate catering. Supported copywriting and supervised multimedia content production using Adobe tools. Built partnerships with local businesses and influencers, monitored campaign performance, and generated reports to guide future strategies. Structured marketing operations moving from instinct-driven to data-informed strategies while promoting gluten-free Brazilian products and strengthening brand awareness in Canad
Marketing Consultant at UPanda
December 1, 2023 - August 26, 2025
Managed over 30 social media accounts across various industries, developing and implementing strategic marketing plans using human-centered communication techniques. Created content calendars, posts, and copywriting strategies to drive engagement and conversion. Designed multimedia materials for digital and print; handled customer support and CRM systems. Oversaw influencer partnerships, contributed to branding, conducted data analysis, managed PPC campaigns including Google Ads, LinkedIn Ads, and Meta Ads, and optimized SEO. Produced and edited creative assets using Adobe Creative Suite. Delivered performance reports and insights to track KPIs and inform future campaigns. Helped clients improve online visibility, brand positioning, and market recognition through consistent digital efforts aligned with sales goals.
Radio Producer & On-Air Host at Radio Nossa Senhora Do Socorro Ltda.
November 1, 2020 - August 26, 2025
Created and produced daily programming schedules including original show concepts, operated audio mixing consoles, and managed live sound engineering. Delivered daily commercial and entertainment segments as the station’s lead on-air host, becoming the recognized voice of Rádio Socorro. Contributed to advertising growth by attracting sponsors, organized internal operations, improved production quality through editing, led transmission system upgrades, launched online streaming and YouTube live broadcasts, designed and launched the official website, and implemented data and audience metric tracking. Established and managed marketing, promotions, and social media departments, applying technical and strategic knowledge from academic studies to improve operations.

Education

Diploma in Digital Marketing at Greystone College
January 1, 2023 - January 1, 2025
Postgraduate Diploma in Big Data and Marketing Intelligence at Pontifícia Universidade Católica do Paraná (PUC-PR)
January 1, 2022 - January 1, 2023
Bachelor’s Degree in Radio and Television at Universidade São Judas Tadeu
January 1, 2009 - January 1, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Consumer Goods, Media & Entertainment, Professional Services, Travel & Hospitality