I completed my Master's degree in Graphic Design and Illustration, which ignited my passion for creative storytelling through visual mediums. Over the years, I've honed my skills in various design avenues, from branding to packaging, always aiming to create compelling visuals that resonate with audiences. In my freelance journey, I have collaborated with different brands and organizations, crafting unique identities and engaging visuals that stand out. I believe in the power of design to communicate messages effectively, and I'm always eager to take on new challenges that allow me to grow as a designer.

Lisa-Stina Pettersson

I completed my Master's degree in Graphic Design and Illustration, which ignited my passion for creative storytelling through visual mediums. Over the years, I've honed my skills in various design avenues, from branding to packaging, always aiming to create compelling visuals that resonate with audiences. In my freelance journey, I have collaborated with different brands and organizations, crafting unique identities and engaging visuals that stand out. I believe in the power of design to communicate messages effectively, and I'm always eager to take on new challenges that allow me to grow as a designer.

Available to hire

I completed my Master’s degree in Graphic Design and Illustration, which ignited my passion for creative storytelling through visual mediums. Over the years, I’ve honed my skills in various design avenues, from branding to packaging, always aiming to create compelling visuals that resonate with audiences.

In my freelance journey, I have collaborated with different brands and organizations, crafting unique identities and engaging visuals that stand out. I believe in the power of design to communicate messages effectively, and I’m always eager to take on new challenges that allow me to grow as a designer.

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Language

Swedish
Fluent
English
Advanced
German
Advanced

Work Experience

Freelance Designer & Illustrator at FRAMOT
April 1, 2007 - Present
As a freelance designer and illustrator, I offer clients commercial design solutions based on highly creative ideas. My work spans the entire product development process for some projects, or I focus on specific tasks like designing new components, product graphics, packaging design, and creating illustrations for marketing materials. I have collaborated with Cycleurope on product graphics, brand design, packaging, and illustrations; Cremo Boats on brand design, product graphics, and illustrations; and Tweek Sweets on brand design, packaging, and illustrations. My passion lies in drawing, where I start with hand-drawn ink sketches and complete them digitally using Illustrator and Photoshop.
Product Graphics Employee at Husqvarna Global Design Centre
April 30, 2007 - August 26, 2025
Responsible for color schemes, material selection, surface treatment, and product graphics for Husqvarna's outdoor products, including lawnmowers and chainsaws. This role involved international assignments and frequent travel, supporting offices worldwide.
Freelance Designer & Illustrator at FRAMOT
April 1, 2007 - Present
Providing commercial design solutions through highly creative ideas, including assisting clients through entire product development processes or delivering specific assignments like product component design, product graphics, packaging, and marketing illustrations. Passionate about drawing, most illustrations begin as ink pen sketches completed digitally in Illustrator or Photoshop. Clients include Cycleurope, Cremo Boats, and Tweek Sweets with work spanning brand and packaging design, product graphics, and illustrations.
Product Graphics Employee at Husqvarna Global Design Centre
April 30, 2007 - September 1, 2025
Responsible for color schemes, material selection, surface treatment, and product graphics across Husqvarna's outdoor products such as lawnmowers and chainsaws. Role involved international assignments for global offices with frequent travel.
Freelance Designer & Illustrator at Framot
April 1, 2007 - Present
The company's goal is to offer clients commercial design solutions based on highly creative ideas. In some projects I assist the client throughout the entire product development process, while in other cases I perform more specific assignments, such as designing a new component for a product, developing product graphics, packaging design or creating illustrations for marketing materials. My great passion is drawing. Most of my illustrations start as hand-drawn sketches with ink pen and are then scanned in and completed digitally in Illustrator or Photoshop.
Product Graphics at Husqvarna Global Design Centre
April 30, 2007 - October 3, 2025
Employee responsible for color scheme, material selection, surface treatment and product graphics for all of Husqvarna's outdoor products, such as lawnmowers and chainsaws. The role had an international feel with assignments for offices worldwide, which meant frequent travel.
Freelance Designer & Illustrator at Self-employed
April 1, 2007 - Present
As a freelance designer, I have worked on various projects that include brand design, illustration work, and packaging design. My focus has always been on delivering tailored and innovative solutions to my clients, helping them to establish their visual identity and connect with their audience effectively.
Product Graphic Designer at Husqvarna Global Design Centre
January 1, 2010 - October 3, 2025
In this role, I contributed to product design and development, ensuring that each product aligned with brand vision and user needs. I worked closely with cross-functional teams to visualize concepts and enhance product appeal.
Freelance Designer & Illustrator at Self-Employed
April 1, 2007 - Present
As a freelance designer, I have developed a broad range of visual materials for various clients. My role involves understanding client needs, creating concepts, and delivering high-quality designs on time. Projects include branding, editorial illustrations, and packaging design.
Product Graphic Designer at Husqvarna Global Design Group
January 1, 2009 - October 3, 2025
Worked on product graphics, focusing on implementing designs that align with product functionality and brand values. Collaborated closely with product development teams to create appealing and functional visual solutions.

Education

Master's Degree in Industrial Design at Lund Tekniska Högskola
January 1, 2001 - April 30, 2006
Bachelor / Exchange student Industrial Design at Aalto University
January 1, 2003 - December 31, 2003
Bachelor & Masters Degree at Lund Tekniska Högskola
January 1, 2001 - January 1, 2006
Bachelor / Exchange student at Aalto University
January 1, 2003 - December 31, 2003
INDUSTRIAL DESIGN. Bachelor & Masters Degree. at Lund University of Technology (LTH)
January 1, 2001 - December 31, 2006
INDUSTRIAL DESIGN. Bachelor / Exchange student at Aalto University
January 1, 2003 - December 31, 2003
Master's Degree at University of Arts
January 1, 2005 - January 1, 2007
Master's Degree at Högskolan för Design och Konsthantverk
January 1, 2005 - January 1, 2007

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Manufacturing, Retail, Professional Services, Other, Media & Entertainment
    uniE621 Illustration
    Large scale illustration, vector, Illustrator. illustrator branding graphicdesigner designer
    uniE621 Tweek sweets, Packaging design
    Packaging design, illustrations and brand design. brand design brand identity packaging design graphicdesigner illustrator designer
    uniE621 Nessesäry
    Koncep, design, fabrik pattern design and illustrations. graphicdesigner illustrator designer logo
    uniE621 Crescent kids bikes
    Graphics and color. Design koncept and trend analysis, rendering. https://www.twine.net/signin graphicdesigner logo illustrator designer productgraphics
    uniE621 Crescent _Product graphics and color
    Product graphics and color, trend analysis. produktdesign graphicdesigner illustrator branding logo designer cmf https://www.twine.net/signin
    uniE621 Warp Skateboard_Illustration and produkt graphic.
    Koncept, illustrations and artwork. https://www.twine.net/signin