Available to hire
I am a results-driven UX Designer with over 8 years of experience designing user-centric solutions for SaaS, fintech, and mobile applications. I excel in user research, wireframing, prototyping, and collaborating in agile environments to deliver high-quality experiences that meet business goals.
I have a proven track record in creating intuitive and accessible designs that drive engagement and revenue. My work spans enterprise fintech and mobile apps, and I enjoy bridging stakeholders and engineers to translate needs into usable products. Prior to UX, I worked in advertising and retail, gaining experience in customer engagement and brand communication.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Senior UX Designer at Freethinking – Design-Driven Consultancy
April 1, 2022 - PresentLed discovery for the XLink remittance MVP, enabling international money transfers via Tourvest and partner banks. Facilitated stakeholder workshops to uncover requirements, define architecture, and align on service goals. Developed and refined service blueprints and user journey maps to guide product development and ensure stakeholder buy-in. Created low-fidelity wireframes illustrating end-to-end user experiences and supported the creation of user stories and backlog. Presented design concepts to clients for iterative feedback, ensuring alignment with business and user needs.
Senior UX Designer – XLink Send project at Freethinking – Design-Driven Consultancy
April 1, 2025 - PresentLed discovery and design efforts for the XLink remittance MVP, coordinating with Tourvest and partner banks. Facilitated workshops, defined architecture, and produced service blueprints and journey maps. Created wireframes and supported backlog development. Presented concepts to clients for iterative feedback and alignment with business goals.
UX Designer at Freethinking – Design-Driven Consultancy
April 30, 2025 - October 1, 2025Led end-to-end UX design for Toyota South Africa SaaS product, including discovery, research, competitive analysis, and high-fidelity prototyping. Redesigned the Appointment Portal to improve efficiency in service bookings and customer management. Optimized the New Appointments journey to reduce booking time, enabling more daily service bookings. Conducted dealer visits, user interviews, and workflow analysis to understand five user roles. Collaborated with developers to design UI components for faster data retrieval and improved system performance. Worked with operations managers to prioritize features, mapped multi-user workflows, and developed a role-specific UX strategy. Tested and iterated prototypes with real users to refine navigation and task efficiency.
Lead UX Designer at Freethinking – Design-Driven Consultancy
December 31, 2024 - October 1, 2025Led end-to-end UX design for MTN Mobile App across multiple African markets within an agile team of 35. Conducted user research and data analysis to translate findings into actionable design solutions. Created detailed user flows, wireframes, and low-fidelity prototypes. Facilitated daily cross-functional sessions to gather feedback and iterate. Developed and maintained a design system to ensure a consistent, accessible experience across app platforms.
UX Designer at Standard Bank
September 1, 2022 - PresentDesigned innovative UX solutions for an online banking mall, increasing engagement and usability. Conducted usability testing and heuristic evaluations. Collaborated with a large team to create user flows, wireframes, and interactive prototypes. Worked with stakeholders to align concepts with business goals and customer needs.
UX Designer at Discovery Bank
April 1, 2022 - PresentDesigned an intuitive eBoarding system to streamline user onboarding, achieving a 20% reduction in onboarding time and improved user satisfaction. Applied human-centered design to develop personas, journey maps, and clickable prototypes. Collaborated with product managers and engineering to define innovative UX solutions and drive alignment. Utilized Figma, Miro, Jira, and Confluence for wireframes, prototypes, and usability testing.
UX Product Designer at Expedo
January 31, 2022 - October 1, 2025Designed and implemented new user onboarding flows, improving engagement and reducing drop-off by 15%. Conducted extensive user research, including interviews, surveys, and usability tests. Created journey maps, wireframes, and interactive prototypes. Led cross-functional ideation workshops to align stakeholders and ensure feasible, effective solutions.
UX Product Designer at Service Today
September 30, 2021 - October 1, 2025Designed a comprehensive field service management system integrating office management with field operations, increasing efficiency and user satisfaction. Conducted in-depth UX research including field observations and feedback sessions with technicians, call center agents, and dispatchers. Created service blueprints, user flows, wireframes, and high-fidelity prototypes. Developed a functional dashboard integrated with Google Analytics for real-time insights and data-driven decision-making.
UX Designer at Kounta
March 31, 2020 - October 1, 2025Designed a split-billing workflow for POS systems, enabling servers to split bills by items and issue separate receipts, improving accuracy and customer experience. Leveraged Jobs-To-Be-Done frameworks and existing user research to frame problems and explore solutions. Conducted competitive analysis, developed wireframes, and created interactive prototypes using Figma, iterating based on stakeholder feedback.
UX Designer at Honda Australia
August 31, 2018 - October 1, 2025Conducted competitive analysis to benchmark against industry standards and identify opportunities. Developed detailed user flows, wireframes, and prototypes to streamline the booking process and improve usability. Collaborated with stakeholders to ensure design solutions aligned with business goals and delivered a seamless user experience across touchpoints.
Senior UX Designer at Freethinking – Design-Driven Consultancy
April 1, 2022 - PresentLed the discovery phase for the XLink remittance MVP, enabling international money transfers via Tourvest and partner banks. Facilitated regular workshops with stakeholders to uncover requirements, define architecture, and align on service goals. Develop and refine service blueprints and user journey maps to guide product development and ensure stakeholder buy-in. Created low-fidelity wireframes to illustrate the end-to-end user experience and supported the creation of user stories and backlog. Presented design concepts to clients for iterative feedback, ensuring alignment with business and user needs. Also contributed to Toyota South Africa SaaS product initiatives, including redesigning appointment flow and multi-user workflows.
UX Designer at MTN
December 1, 2024 - October 1, 2025Led the end-to-end UX design process for a mobile app used across several African markets, collaborating with an agile team of 35 members including product owners, developers, and business analysts. Conducted user research and data analysis to understand user needs and behaviours, translating findings into actionable design solutions. Created detailed user flows, wireframes, and low-fidelity prototypes to communicate concepts and ensure alignment with business objectives. Facilitated daily sessions and workshops with cross-functional teams to gather feedback and iteratively improve the user experience. Developed and maintained a design system to ensure a consistent and accessible experience across platforms.
UX Designer at Standard Bank
September 1, 2022 - PresentDesigned innovative UX solutions for an online banking mall, enhancing customer engagement and usability. Conducted usability testing and heuristic evaluations to identify key improvements. Collaborated with a large team to create user flows, wireframes, and interactive prototypes, presenting design concepts that aligned with business goals and customer needs.
UX Designer at Discovery Bank
April 1, 2022 - PresentDesigned an intuitive eBoarding system to streamline user onboarding, resulting in a 20% reduction in onboarding time and improved user satisfaction. Applied human-centered design methodologies to develop personas, journey maps, and clickable prototypes; collaborated with product managers and engineering teams to drive alignment.
UX Product Designer at Expedo
January 1, 2022 - October 1, 2025Designed and implemented new user onboarding flows, improving engagement and reducing drop-off rates. Conducted extensive user research, including interviews, surveys, and usability tests, to understand user needs and inform design decisions. Created user journey maps, wireframes, and interactive prototypes to visualize design solutions and optimize the user experience. Led cross-functional ideation workshops to align stakeholders and ensure design solutions were feasible, effective, and aligned with business goals.
UX Product Designer at Service Today
September 1, 2021 - October 1, 2025Designed a comprehensive field service management system that integrated office management with field operations, enhancing overall efficiency and user satisfaction. Conducted in-depth UX research, including field observations and feedback sessions with technicians, call center agents, and dispatchers, to identify pain points and gain insights. Created detailed service blueprints, user flows, wireframes, and high-fidelity prototypes. Developed a functional dashboard integrated with Google Analytics to provide real-time insights and data-driven decision-making.
UX Designer at Kounta
March 1, 2020 - October 1, 2025Designed a split-billing workflow for point-of-sale systems, enabling servers to split bills by items and issue separate receipts, improving accuracy and customer experience. Utilized jobs-to-be-done frameworks and existing user research to frame design problems and explore solution spaces. Conducted competitive analysis, developed wireframes, and created interactive prototypes using Figma, iterating designs based on stakeholder and customer feedback.
UX Designer at Honda Australia
August 1, 2018 - October 1, 2025Conducted competitive analysis to benchmark against industry standards, identifying key design opportunities and areas for improvement. Developed detailed user flows, wireframes, and prototypes to streamline the booking process and improve overall usability. Collaborated closely with stakeholders to align design solutions with business goals and ensure a seamless user experience across all touchpoints.
Senior UX Designer at Freethinking
April 1, 2022 - PresentLed discovery and design activities for multiple client engagements, facilitating stakeholder workshops to uncover requirements, developing service blueprints and end-to-end journey maps, creating low-fidelity wireframes, and shaping user stories and backlogs. Notable projects included XLink remittance MVP (Apr 2025–Present) and Toyota South Africa SaaS product (Jan 2025–Apr 2025).
UX Designer at Toyota South Africa
April 1, 2025 - October 1, 2025Led end-to-end UX design for a SaaS product, including discovery, research, competitive analysis, and high-fidelity prototyping. Redesigned the Appointment Portal to improve efficiency, reduced time-to-book for new appointments, and collaborated with developers to optimize UI components and multi-user workflows.
UX Designer at MTN
December 1, 2024 - October 1, 2025Led end-to-end UX design for a mobile app used across several African markets. Conducted user research, created detailed user flows, wireframes and low-fidelity prototypes, facilitated cross-functional sessions, and developed/maintained a design system to ensure consistency across platforms.
UX Designer at Standard Bank
September 1, 2022 - October 1, 2025Designed innovative UX solutions for an online banking mall, conducted usability testing and heuristic evaluations, and collaborated with a large cross-functional team to deliver user-centric flows and interactive prototypes.
UX Designer at Discovery Bank
April 1, 2022 - October 1, 2025Designed an intuitive eBoarding system to streamline onboarding; developed personas, journey maps, and clickable prototypes, achieving improved onboarding efficiency and user satisfaction.
UX Product Designer at Expedo
January 1, 2022 - October 1, 2025Designed and implemented new user onboarding flows; conducted user research; created journey maps, wireframes, and interactive prototypes; led cross-functional ideation workshops.
UX Product Designer at Service Today
September 1, 2021 - October 1, 2025Designed a comprehensive field service management system integrating office and field operations; conducted in-depth UX research; produced service blueprints, user flows, wireframes and high-fidelity prototypes; developed a dashboard with Google Analytics for real-time insights.
UX Designer at Kounta
March 1, 2020 - October 1, 2025Designed a split-billing workflow for point-of-sale systems; used jobs-to-be-done research and competitive analysis to inform design; produced wireframes and interactive prototypes.
UX Designer at Honda Australia
August 1, 2018 - October 1, 2025Conducted competitive analysis, developed user flows and prototypes to streamline the booking process and improve usability; collaborated with stakeholders to align design with business goals across touchpoints.
Senior UX Designer at Freethinking
April 1, 2022 - PresentLead design engagements at a design-driven consultancy, including discovery for the XLink remittance MVP, stakeholder workshops, service blueprints and journey maps, low-fidelity wireframes, backlog support, and client concept reviews.
UX Designer / Product Designer at Toyota South Africa
April 1, 2025 - October 1, 2025Led end-to-end UX design for a SaaS appointment portal; conducted discovery, research, and competitive analysis; redesigned the appointment portal, optimized the New Appointments journey; conducted dealer visits, user interviews, and workflow analysis; collaborated with developers on UI components; mapped multi-user workflows; developed role-specific UX strategy; tested prototypes with real users.
UX Designer at MTN
December 1, 2024 - October 1, 2025Led end-to-end UX design for a mobile app used across several African markets; conducted user research, created user flows, wireframes, and low-fidelity prototypes; facilitated daily cross-functional workshops; developed and maintained a design system.
UX Designer at Standard Bank
September 1, 2022 - PresentDesigned UX solutions for an online banking mall; conducted usability testing and heuristic evaluations; collaborated with a large team to create user flows, wireframes, and interactive prototypes; gathered requirements and aligned concepts with business goals.
UX Designer at Discovery Bank
April 1, 2022 - PresentDesigned an intuitive eBoarding system to streamline onboarding; developed personas, journey maps, and clickable prototypes; collaborated with product managers and engineering to drive alignment and introduce human-centered design tactics.
UX Product Designer at Expedo
January 1, 2022 - October 1, 2025Designed onboarding flows; conducted user research; created journey maps, wireframes, and interactive prototypes; led cross-functional ideation workshops to align stakeholders with business goals.
UX Product Designer at Service Today
September 1, 2021 - October 1, 2025Designed a field service management system; conducted field research with technicians, call center agents, and dispatchers; created service blueprints, user flows, wireframes, and high-fidelity prototypes; integrated a dashboard with Google Analytics for real-time insights.
UX Designer at Kounta
March 1, 2020 - October 1, 2025Designed a split-bill workflow for POS, enabling itemized receipts and improved accuracy; used jobs-to-be-done frameworks and existing user research to frame problems; created wireframes and interactive prototypes with Figma; iterated with stakeholders.
UX Designer at Honda Australia
August 1, 2018 - October 1, 2025Conducted competitive analysis, developed user flows, wireframes, and prototypes to streamline booking and improve usability; collaborated with stakeholders to align design solutions with business goals.
Senior UX Designer at Freethinking
April 1, 2022 - PresentLed the discovery phase for the XLink remittance MVP enabling international money transfers via Tourvest and partner banks. Facilitated stakeholder workshops to uncover requirements, defined architecture, and aligned on service goals. Developed service blueprints and journey maps guiding product development, created low-fidelity wireframes, supported user stories and backlog, and presented concepts to clients for iterative feedback.
UX Designer / SaaS Product Designer at Toyota South Africa
April 1, 2025 - October 1, 2025Led end-to-end UX design process for a SaaS product; redesigned the Appointment Portal to improve efficiency; conducted extensive UX research (dealer visits, user interviews, workflow analysis); designed UI components with developers; prioritized features with operations managers; mapped multi-user workflows; developed a role-specific UX strategy; tested and iterated prototypes with real users.
UX Designer at MTN
December 1, 2024 - October 1, 2025Led the end-to-end UX design process for a mobile app across several African markets; conducted user research and data analysis; created detailed user flows, wireframes, and low-fidelity prototypes; facilitated daily sessions and workshops with cross-functional teams; developed and maintained a design system to ensure a consistent and accessible experience.
UX Designer at Standard Bank
September 1, 2022 - October 1, 2025Designed innovative UX solutions for an online banking mall, enhancing customer engagement and usability. Conducted usability testing and heuristic evaluations; collaborated with a large team to create user-centric flows, wireframes, and interactive prototypes.
UX Designer at Discovery Bank
April 1, 2022 - October 1, 2025Designed an intuitive eBoarding system to streamline user onboarding, resulting in reduced onboarding time and improved user satisfaction. Applied human-centered design to develop personas, journey maps, and clickable prototypes; collaborated with product managers and engineering to drive alignment.
UX Product Designer at Expedo
January 1, 2022 - October 1, 2025Designed and implemented new user onboarding flows, improving user engagement and reducing drop-off rates. Conducted user research, created journey maps, wireframes, and interactive prototypes; led cross-functional ideation workshops to align stakeholders.
UX Product Designer at Service Today
September 1, 2021 - October 1, 2025Designed a comprehensive field service management system integrating office management with field operations; conducted in-depth UX research; created service blueprints, user flows, wireframes, and high-fidelity prototypes; developed a dashboard integrated with Google Analytics for real-time insights.
UX Designer at Kounta
March 1, 2020 - October 1, 2025Designed a split-billing workflow for point-of-sale systems; used Jobs To Be Done frameworks and existing user research to explore problem spaces; conducted competitive analysis, developed wireframes, and created interactive prototypes for stakeholder feedback.
UX Designer at Honda Australia
August 1, 2018 - October 1, 2025Conducted competitive analysis to benchmark against industry standards, identifying key design opportunities and improving usability by developing detailed user flows, wireframes, and prototypes to streamline booking processes.
Senior UX Designer at Freethinking
April 1, 2022 - PresentLed discovery and UX design for multiple fintech and SaaS initiatives within the design-driven consultancy. Key highlights include leading the discovery phase for the XLink remittance MVP, enabling international money transfers via Tourvest and partner banks; facilitating stakeholder workshops to uncover requirements, define architecture, and align on service goals; developing service blueprints and user journey maps; creating low-fidelity wireframes; supporting user stories and backlog; presenting concepts to clients for iterative feedback; collaborating with developers and operations managers to drive feature prioritization and multi-user workflows (e.g., appointment portals, service bookings, vehicle check-ins, invoicing).
UX Product Designer at Expedo
January 1, 2022 - October 1, 2025Designed and implemented onboarding flows and core UX improvements for a Human Capital Management platform. Conducted extensive user research, created journey maps, wireframes, and interactive prototypes to visualize design solutions and optimize the onboarding experience.
UX Product Designer at Service Today
September 1, 2021 - October 1, 2025Designed a comprehensive field service management system that integrated office management with field operations. Conducted in-depth UX research, created service blueprints, user flows, wireframes, and high-fidelity prototypes, and developed a dashboard with real-time insights for data-driven decision-making.
UX Designer at Kounta
March 1, 2020 - October 1, 2025Designed a split-billing workflow for point-of-sale systems, enabling servers to split bills by items and issue separate receipts. Leveraged jobs-to-be-done frameworks, competitive analysis, wireframes, and interactive prototypes to iterate on solutions.
UX Designer at Honda Australia
August 1, 2018 - October 1, 2025Conducted competitive analysis, mapped user flows, developed wireframes and prototypes to streamline the booking process and improve usability across touchpoints, collaborating closely with stakeholders to align design with business goals.
Education
UX/UI Design at TAFE Sydney
January 1, 2018 - October 1, 2025MBA at Cheng Kung University Taiwan
September 1, 2007 - June 1, 2009UX/UI Design at TAFE Sydney
January 1, 2018 - October 1, 2025MBA at Cheng Kung University Taiwan
September 1, 2007 - June 1, 2009UX/UI Design at TAFE Sydney
January 1, 2018 - January 1, 2018MBA at Cheng Kung University Taiwan
September 1, 2007 - June 1, 2009UX/UI Design at TAFE Sydney
January 11, 2030 - January 1, 2018MBA at Cheng Kung University Taiwan
September 1, 2007 - June 1, 2009UX/UI Design at TAFE Sydney
January 1, 2018 - January 1, 2018UX/UI Design at TAFE Sydney
January 1, 2018 - January 1, 2018MBA at Cheng Kung University Taiwan
September 1, 2007 - June 1, 2009Qualifications
Industry Experience
Software & Internet, Financial Services, Telecommunications, Retail, Professional Services, Media & Entertainment, Manufacturing
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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