LD

Lewis Dowling

Available to hire

I work with businesses to define their brand and tone of voice, decide their strategy, and make sure everything is consistent.

About

I work with businesses to define their brand and tone of voice, decide their strategy, and make sure everything is consistent. I’ve helped companies win multi-million pound bids, ghostwritten articles, trained thousands of people, overhauled websites and letters, and even added some oomph to hair gel packaging. My partner and I teamed up to help companies with their brand and marketing, acting as their interim marketing team with responsibilities spanning strategy, content, websites, events, adverts, and technical documentation.

Over my career, I have developed brands and tones of voice, advised on customer journey and user experience, written a wide variety of content, trained people to write, and managed business operations. Prior to freelancing, I worked for The Writer as a senior writer and consultant where I honed my consulting, writing, training, and naming skills, including secondments at major companies and managing apprenticeship schemes.

  • 15 years' experience
  • Joined August 2025

Industry experience

  • Financial Services
  • Energy & Utilities
  • Retail
  • Gaming

Work experience· 5 roles

Freelance Copywriter · Self-employedFeb 2022 – Aug 2025 · 3 yrs 7 mos

Provided freelance copywriting services similar to the current role but without brand development responsibilities.

Head of Words · Avapond | Self-employedFeb 2022 – Present · 4 yrs 10 mos

Teamed up with a partner to help companies with brand and marketing by providing interim marketing team services including strategy, content creation, websites, events, adverts, and technical documentation. Specifically developed brands and tones of voice, advised on customer journey and user experience, wrote varied content, trained people to write, and managed the business side of the company.

Senior Writer and Consultant · The WriterJan 2019 – Aug 2025 · 6 yrs 8 mos

Performed consulting, writing, training, and naming. Progressed through ranks from newshound with secondments at companies such as British Gas, BT, Telefonica, and Barclays. Also helped set up the New York office, managed and merged a PR agency acquisition, led apprenticeship schemes, managed and trained writers and freelancers, and set up intranet and CRM.

Reporter · Total TelecomApr 2012 – Aug 2025 · 13 yrs 5 mos
Internet and Gaming Editor · Pugwash Newspaper | Portsmouth UniversityMay 2011 – Aug 2025 · 14 yrs 4 mos

Education

MA Creative Writing · Portsmouth University2030 – 2025
BSc Entertainment Technology · Portsmouth University2030 – 2025

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