I work with businesses to define their brand and tone of voice, decide their strategy, and make sure everything is consistent. I've helped companies win multi-million pound bids, ghostwritten articles, trained thousands of people, overhauled websites and letters, and even added some oomph to hair gel packaging. My partner and I teamed up to help companies with their brand and marketing, acting as their interim marketing team with responsibilities spanning strategy, content, websites, events, adverts, and technical documentation. Over my career, I have developed brands and tones of voice, advised on customer journey and user experience, written a wide variety of content, trained people to write, and managed business operations. Prior to freelancing, I worked for The Writer as a senior writer and consultant where I honed my consulting, writing, training, and naming skills, including secondments at major companies and managing apprenticeship schemes.

Lewis Dowling

I work with businesses to define their brand and tone of voice, decide their strategy, and make sure everything is consistent. I've helped companies win multi-million pound bids, ghostwritten articles, trained thousands of people, overhauled websites and letters, and even added some oomph to hair gel packaging. My partner and I teamed up to help companies with their brand and marketing, acting as their interim marketing team with responsibilities spanning strategy, content, websites, events, adverts, and technical documentation. Over my career, I have developed brands and tones of voice, advised on customer journey and user experience, written a wide variety of content, trained people to write, and managed business operations. Prior to freelancing, I worked for The Writer as a senior writer and consultant where I honed my consulting, writing, training, and naming skills, including secondments at major companies and managing apprenticeship schemes.

Available to hire

I work with businesses to define their brand and tone of voice, decide their strategy, and make sure everything is consistent. I’ve helped companies win multi-million pound bids, ghostwritten articles, trained thousands of people, overhauled websites and letters, and even added some oomph to hair gel packaging. My partner and I teamed up to help companies with their brand and marketing, acting as their interim marketing team with responsibilities spanning strategy, content, websites, events, adverts, and technical documentation.

Over my career, I have developed brands and tones of voice, advised on customer journey and user experience, written a wide variety of content, trained people to write, and managed business operations. Prior to freelancing, I worked for The Writer as a senior writer and consultant where I honed my consulting, writing, training, and naming skills, including secondments at major companies and managing apprenticeship schemes.

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Experience Level

Expert
Intermediate

Language

Work Experience

Head of Words at Avapond | Self-employed
February 1, 2022 - Present
Teamed up with a partner to help companies with brand and marketing by providing interim marketing team services including strategy, content creation, websites, events, adverts, and technical documentation. Specifically developed brands and tones of voice, advised on customer journey and user experience, wrote varied content, trained people to write, and managed the business side of the company.
Freelance Copywriter at Self-employed
February 1, 2022 - August 26, 2025
Provided freelance copywriting services similar to the current role but without brand development responsibilities.
Senior Writer and Consultant at The Writer
January 1, 2019 - August 26, 2025
Performed consulting, writing, training, and naming. Progressed through ranks from newshound with secondments at companies such as British Gas, BT, Telefonica, and Barclays. Also helped set up the New York office, managed and merged a PR agency acquisition, led apprenticeship schemes, managed and trained writers and freelancers, and set up intranet and CRM.
Reporter at Total Telecom
April 1, 2012 - August 26, 2025
Traveled globally interviewing chief executives and writing about the latest telecoms news.
Internet and Gaming Editor at Pugwash Newspaper | Portsmouth University
May 1, 2011 - August 26, 2025
Volunteer editor responsible for writing reviews, managing writers, and content selection every fortnight.

Education

MA Creative Writing at Portsmouth University
January 11, 2030 - August 26, 2025
BSc Entertainment Technology at Portsmouth University
January 11, 2030 - August 26, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Energy & Utilities, Retail, Gaming