Lewis Dowling
I work with businesses to define their brand and tone of voice, decide their strategy, and make sure everything is consistent.
About
I work with businesses to define their brand and tone of voice, decide their strategy, and make sure everything is consistent. I’ve helped companies win multi-million pound bids, ghostwritten articles, trained thousands of people, overhauled websites and letters, and even added some oomph to hair gel packaging. My partner and I teamed up to help companies with their brand and marketing, acting as their interim marketing team with responsibilities spanning strategy, content, websites, events, adverts, and technical documentation.
Over my career, I have developed brands and tones of voice, advised on customer journey and user experience, written a wide variety of content, trained people to write, and managed business operations. Prior to freelancing, I worked for The Writer as a senior writer and consultant where I honed my consulting, writing, training, and naming skills, including secondments at major companies and managing apprenticeship schemes.
- 15 years' experience
- Joined August 2025
Skills· 3
Industry experience
- Financial Services
- Energy & Utilities
- Retail
- Gaming
Work experience· 5 roles
Provided freelance copywriting services similar to the current role but without brand development responsibilities.
Teamed up with a partner to help companies with brand and marketing by providing interim marketing team services including strategy, content creation, websites, events, adverts, and technical documentation. Specifically developed brands and tones of voice, advised on customer journey and user experience, wrote varied content, trained people to write, and managed the business side of the company.
Performed consulting, writing, training, and naming. Progressed through ranks from newshound with secondments at companies such as British Gas, BT, Telefonica, and Barclays. Also helped set up the New York office, managed and merged a PR agency acquisition, led apprenticeship schemes, managed and trained writers and freelancers, and set up intranet and CRM.
Education
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