CEO at Pure Culture

Led overall company growth with a lean business management approach achieving 3x annual growth. Directed all aspects of the business including expanding sales channels, business opportunities, partnerships, and budget optimization. Managed cash flow and profit and loss statements, regularly reporting and collaborating with venture partners. Spearheaded business development in B2C and B2B markets, led go-to-market strategies, performance marketing, SEO, SEM initiatives, influencer campaigns, and fundraising activities.

Taught and mentored AI marketing and digital marketing workshops for the Asian Institute of Management and the American Chamber of Commerce. Consulted small to medium businesses on digital marketing plans, campaign rollout, partner connections, and implementation mentoring from ideation to analytics. Industries consulted included home improvement, construction and real estate, creative agencies, fashion, mental health, retail, FMCG, and eCommerce. Led performance marketing, SEO, SEM, influencer campaigns, digital marketing campaign optimization, go-to-market strategies, analytics, digital research, and onboarding companies into AI tools, workflows, and automation.

CEO / COO / BU Head / Sales Manager / Account Manager at MarketConnect Inc. (MCI)

Grew an independent agency over 13 years from one revenue source to four and from 9 people to nearly 50 employees. Served as Digital Solutions Architect and Head of Innovation delivering digital solutions and technologies to brands and accounts. Helped key accounts increase market shares and revenues through omnichannel campaigns. Ensured year-on-year exponential business growth, grew partnerships, client base, and mergers. Built new products and services for continuous innovation and revenue expansion. Led operations, business structuring, pricing, mentored team leaders and managers, built performance marketing and data analytics units, and managed campaign budgets and optimization.

Co-founder & Head of Curation & Collections at Artifract

Led partnerships, collaborations, and onboarding of key institutional accounts. Managed curation and collections aspect of the business. Grew partner base and collections, curated art portfolio, and crafted key communications while working closely with art estates, museums, and institutions.

Fractional CMO, Digital Marketing & AI Consultant at Revenue Architect

Advised organizations on commercial growth strategy, data-driven marketing transformation, and digital business expansion across FMCG, retail, education, and healthcare sectors in Southeast Asia.