I am a Scottish freelance writer based in Gothenburg, Sweden, with almost 15 years' experience providing quality English language copy, Swedish-English translation, text editing, and English language voiceovers to various large organisations and leading agencies. Originally from Glasgow, I moved to Sweden in 2005 and quickly learned Swedish through study and work. I enjoy music, books, sport, and European culture. Currently, I work full-time as Head Copywriter in Volvo Cars' E-commerce team, writing English master copy for European markets and coordinating translation. Over the years, I have worked with clients such as Volvo Trucks, SKF, and Novacura, producing promotional materials, technical translations, and voiceovers.

Alastair Macduff

I am a Scottish freelance writer based in Gothenburg, Sweden, with almost 15 years' experience providing quality English language copy, Swedish-English translation, text editing, and English language voiceovers to various large organisations and leading agencies. Originally from Glasgow, I moved to Sweden in 2005 and quickly learned Swedish through study and work. I enjoy music, books, sport, and European culture. Currently, I work full-time as Head Copywriter in Volvo Cars' E-commerce team, writing English master copy for European markets and coordinating translation. Over the years, I have worked with clients such as Volvo Trucks, SKF, and Novacura, producing promotional materials, technical translations, and voiceovers.

Available to hire

I am a Scottish freelance writer based in Gothenburg, Sweden, with almost 15 years’ experience providing quality English language copy, Swedish-English translation, text editing, and English language voiceovers to various large organisations and leading agencies. Originally from Glasgow, I moved to Sweden in 2005 and quickly learned Swedish through study and work. I enjoy music, books, sport, and European culture.

Currently, I work full-time as Head Copywriter in Volvo Cars’ E-commerce team, writing English master copy for European markets and coordinating translation. Over the years, I have worked with clients such as Volvo Trucks, SKF, and Novacura, producing promotional materials, technical translations, and voiceovers.

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Language

English
Fluent
Swedish
Advanced

Work Experience

Head Copywriter at Volvo Cars
January 1, 2021 - Present
Full-time role in the E-commerce team involving writing English master copy for homepages of various European markets and coordinating content and translation for international colleagues. Responsibilities include producing short ad copy, campaign communications, and strategic/legal documents.
Copywriter at Stendahls
December 31, 2021 - August 26, 2025
Worked in a creative team to develop the launch concept for UD Trucks New Quester vehicle, writing promotional materials used worldwide. Also wrote key communications for Sandvik mining equipment and Husqvarna automowers and contributed copy for Mölnlycke Health Care and Volvo Construction Equipment.
Freelance Writer at Spoon
December 31, 2021 - August 26, 2025
Supplied regular articles for Volvo Trucks Magazine and Volvo Knowledge Hub, wrote social media copy for Volvo Trucks’ channels, and contributed to other Spoon-produced publications like Alliance News for Alfa Laval/Tetra Pak. Provided voiceovers for many commercial films for Volvo Trucks and other clients.
Writer at Nine Yards
December 31, 2020 - August 26, 2025
Wrote several presentations for Volvo Trucks Services for a launch event in Gothenburg involving creation of engaging and interactive materials for customers and sales personnel.
Copywriter at Forsman & Bodenfors Inhouse
December 31, 2020 - August 26, 2025
Wrote copy for several Volvo Trucks Services brochures during this period.
Freelance Writer / Translator at SKF
December 31, 2019 - August 26, 2025
Over ten years, wrote news articles, ad copy, promotional materials, and translated several technical manuals from Swedish to English. Worked with departments including Brand Protection, Internal Communication, and Global Communication Support Centre.
Writer and Translator at Novacura
December 31, 2016 - August 26, 2025
Responsible for researching and writing customer cases and translating technical and sales materials from Swedish to English.
Copywriter at Alten
December 31, 2015 - August 26, 2025
Wrote copy and performed text editing for the SCA Tork customer application.
Copywriter at Cordovan Digital
December 31, 2013 - August 26, 2025
Wrote brochures, product guides, and web copy for the global launch of the new Volvo FE.
Translator and Text Editor at Lionbridge
December 31, 2015 - August 26, 2025
Translated and text-edited various articles and texts for Lionbridge’s global client base.
Site Manager at Göteborgs Kulturkalas, Göteborg & Co
December 31, 2011 - August 26, 2025
Managed site operations for the Göteborgs Kulturkalas event.
Personnel Coordinator at Göteborg International Film Festival
December 31, 2011 - August 26, 2025
Coordinated personnel for the Göteborg International Film Festival.
Store Manager at The English Shop, Gothenburg
December 31, 2010 - August 26, 2025
Managed store operations at The English Shop.
Music Representative at Fopp Ltd., Glasgow, Scotland
December 31, 2005 - August 26, 2025
Worked as a music representative.
Manager at Missing Records, Glasgow, Scotland
December 31, 2000 - August 26, 2025
Managed Missing Records.
Producer/Editor/Writer at Cue & Review Recording Service, Glasgow, Scotland
December 31, 1997 - August 26, 2025
Produced, edited, and wrote content.

Education

Copywriting in English at Berghs School of Communication, Stockholm
January 1, 2011 - December 31, 2011
Kulturverkstan (KV Utbildning) at Gothenburg
January 1, 2007 - December 31, 2009
NVQ Business Administration at Glasgow, Scotland
January 1, 1992 - December 31, 1993
HND Communication Studies at Bell College of Technology, Hamilton, Scotland
January 1, 1988 - December 31, 1990

Qualifications

Clean Driver’s Licence
January 11, 2030 - August 26, 2025

Industry Experience

Manufacturing, Transportation & Logistics, Professional Services, Media & Entertainment, Other