I am a dedicated and versatile product and brand designer with extensive experience in supporting clients to sharpen their digital presence and connect with their audiences. Over the years, I've worked on various smaller branding and web design projects for clients such as Unilever, Out of Home Partners, and Dutch Dog. Currently, I hold a hybrid role that blends product ownership, UX leadership, and project management at a B2B SaaS startup. I collaborate closely with leadership, development teams, and stakeholders to define product requirements, manage cross-platform experiences, and ensure quality releases. I enjoy onboarding new clients and supporting content strategy, driving both product usability and engagement.

Vaida Mastaraite

I am a dedicated and versatile product and brand designer with extensive experience in supporting clients to sharpen their digital presence and connect with their audiences. Over the years, I've worked on various smaller branding and web design projects for clients such as Unilever, Out of Home Partners, and Dutch Dog. Currently, I hold a hybrid role that blends product ownership, UX leadership, and project management at a B2B SaaS startup. I collaborate closely with leadership, development teams, and stakeholders to define product requirements, manage cross-platform experiences, and ensure quality releases. I enjoy onboarding new clients and supporting content strategy, driving both product usability and engagement.

Available to hire

I am a dedicated and versatile product and brand designer with extensive experience in supporting clients to sharpen their digital presence and connect with their audiences. Over the years, I’ve worked on various smaller branding and web design projects for clients such as Unilever, Out of Home Partners, and Dutch Dog.

Currently, I hold a hybrid role that blends product ownership, UX leadership, and project management at a B2B SaaS startup. I collaborate closely with leadership, development teams, and stakeholders to define product requirements, manage cross-platform experiences, and ensure quality releases. I enjoy onboarding new clients and supporting content strategy, driving both product usability and engagement.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate

Work Experience

Founder & Designer at Dotgrafix
June 1, 2019 - Present
Founded and led a design consultancy supporting clients such as Unilever, Out of Home Partners, and Dutch Dog on branding and web design projects. Focused on enhancing clients' digital presence and ensuring stronger connections with their target audiences through tailored design solutions.
Lead Product Designer at Conveya
September 1, 2025 - August 26, 2025
Lead a hybrid role involving product ownership, UX leadership, and project management in a B2B SaaS startup. Designed and managed cross-platform user experiences for mobile and web ensuring consistency and usability. Defined product requirements, user flows, and priorities in collaboration with leadership. Managed Jira tickets, ran daily stand-ups, coordinated cross-functional teams, and conducted QA to ensure design completeness. Delivered reports with data insights and recommendations. Onboarded new clients to the platform and supported content strategy across product and marketing channels.

Education

BSc (Hons) Web Design and Development at Edinburgh Napier University
January 1, 2020 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Professional Services, Software & Internet, Media & Entertainment