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I’m Silvia Chiarolanza, an SEO Director and SEO engineering specialist with 8+ years of experience helping brands grow through organic visibility, technical improvements, and smarter content and link strategies. I manage multi-site and multi-property SEO programs, conduct technical audits, refine information architecture, and implement schema and on-page optimizations to strengthen SERP positioning over the long term. I also focus strongly on digital reputation—combining digital PR, outreach, and ongoing SERP and performance monitoring to protect and enhance brand presence. From corporate websites to e-commerce SEO and content creation, I use tools like Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog, and Python automation to turn data into measurable results and clear KPI reporting.…I’m Silvia Chiarolanza, an SEO Director and SEO engineering specialist with 8+ years of experience helping brands grow through organic visibility, technical improvements, and smarter content and link strategies. I manage multi-site and multi-property SEO programs, conduct technical audits, refine information architecture, and implement schema and on-page optimizations to strengthen SERP positioning over the long term. I also focus strongly on digital reputation—combining digital PR, outreach, and ongoing SERP and performance monitoring to protect and enhance brand presence. From corporate websites to e-commerce SEO and content creation, I use tools like Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog, and Python automation to turn data into measurable results and clear KPI reporting.

Silvia Chiarolanza

SEO Expert, Project Manager, Content Strategist, +2

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I’m Silvia Chiarolanza, an SEO Director and SEO engineering specialist with 8+ years of experience helping brands grow through organic visibility, technical improvements, and smarter content and link strategies. I manage multi-site and multi-property SEO programs, conduct technical audits, refine information architecture, and implement schema and on-page optimizations to strengthen SERP positioning over the long term. I also focus strongly on digital reputation—combining digital PR, outreach, and ongoing SERP and performance monitoring to protect and enhance brand presence. From corporate websites to e-commerce SEO and content creation, I use tools like Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog, and Python automation to turn data into measurable results and clear KPI reporting.…I’m Silvia Chiarolanza, an SEO Director and SEO engineering specialist with 8+ years of experience helping brands grow through organic visibility, technical improvements, and smarter content and link strategies. I manage multi-site and multi-property SEO programs, conduct technical audits, refine information architecture, and implement schema and on-page optimizations to strengthen SERP positioning over the long term. I also focus strongly on digital reputation—combining digital PR, outreach, and ongoing SERP and performance monitoring to protect and enhance brand presence. From corporate websites to e-commerce SEO and content creation, I use tools like Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog, and Python automation to turn data into measurable results and clear KPI reporting.

Available to hire

I’m Silvia Chiarolanza, an SEO Director and SEO engineering specialist with 8+ years of experience helping brands grow through organic visibility, technical improvements, and smarter content and link strategies. I manage multi-site and multi-property SEO programs, conduct technical audits, refine information architecture, and implement schema and on-page optimizations to strengthen SERP positioning over the long term.

I also focus strongly on digital reputation—combining digital PR, outreach, and ongoing SERP and performance monitoring to protect and enhance brand presence. From corporate websites to e-commerce SEO and content creation, I use tools like Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog, and Python automation to turn data into measurable results and clear KPI reporting.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Technical Illustration

Beginner

Language

Italian

Fluent

English

Fluent

German

Beginner

Work Experience

SEO Specialist at TELF AG

June 1, 2025 - Present

Defined and executed SEO strategy for the corporate website and vertical digital properties. Performed keyword research, competitor intelligence and SERP analysis using SEMrush; completed technical audits and on-page optimization (metadata, heading architecture, internal structure and schema markup). Designed and managed link-building campaigns through outreach, digital PR and guest publishing. Tracked rankings, organic traffic and SEO KPIs and delivered recurring performance reports.

Copywriter & AI Content Creator at TELF AG

November 1, 2023 - Present

Produced SEO-driven web content for finance, commodities and technology. Optimized existing content for rankings and CTR, and created landing pages, LinkedIn articles, newsletters and press releases. Integrated ChatGPT and Claude into editorial workflows to support scalable content production.

Digital & E-commerce Specialist at BELOTTI OtticaUdito

August 1, 2022 - October 1, 2023

Managed e-commerce catalogue and SEO product pages, including pricing and promotions. Planned and coordinated social content across Instagram, Facebook and LinkedIn. Managed Google Ads and Meta Ads with ROAS focus, monitored reviews and maintained Google Business presence as part of digital brand reputation activities.

Web Marketing & E-commerce Manager at Watches Exel

September 1, 2021 - August 1, 2022

Built and managed an e-commerce platform for the luxury watch sector, including SEO and Google Ads for high-value product positioning. Managed social media, content creation, campaign analysis and monthly reporting to support acquisition and conversion goals.

Social Media Manager at comm42sa

September 1, 2016 - October 1, 2022

Provided digital consulting to SMEs across SEO, social media, e-commerce and online reputation. Developed WordPress/Elementor websites with strong UX and SEO focus. Managed reputation projects across legal, hospitality, retail and professional services, delivered LinkedIn training, and created SEO-oriented websites.

Administrative Manager & Digital Marketing at New Drive Car Srl

December 1, 2011 - June 1, 2016

Managed company website, Google positioning, social campaigns, advertising, sales statistics and digital content. Supported day-to-day administrative operations while coordinating marketing execution and digital performance monitoring.

Founder / Independent SEO & Digital Reputation Consultant at BrandVisibility.ch

January 1, 2010 - Present

Independent consultancy focused on SEO engineering, organic visibility and digital reputation. Managed multiple websites and digital properties, combining technical SEO, multi-site optimization, SERP and reputation monitoring, on-page and off-page SEO, backlink analysis and strategic link building, digital PR, SEO content strategy, and social media visibility. Delivered performance reporting and coordinated activities across web, editorial and reputation efforts; available for freelance and consulting collaboration.

Administrative Manager & Customer Care at Ferrari & Maserati Motor Spa

January 1, 2008 - January 1, 2011

Managed premium customer relationships and administrative processes, supporting website creation and digital content management for the brand environment.