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Hi, I’m Li Gu, a London-based AI SaaS Product Designer with a startup mindset. I love leading design projects from the ground up and exploring AI-driven product opportunities. My passion is creating intuitive SaaS tools that drive business growth and improve user experiences. In my recent roles, I've led design for products that secured significant investments and increased user engagement through thoughtful UX and brand design. I'm excited to leverage my skills in AI product design, research, and design systems to build innovative solutions that make an impact.…Hi, I’m Li Gu, a London-based AI SaaS Product Designer with a startup mindset. I love leading design projects from the ground up and exploring AI-driven product opportunities. My passion is creating intuitive SaaS tools that drive business growth and improve user experiences. In my recent roles, I've led design for products that secured significant investments and increased user engagement through thoughtful UX and brand design. I'm excited to leverage my skills in AI product design, research, and design systems to build innovative solutions that make an impact.

Li Gu

Product Designer, UX Designer, UI Designer, +2

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Hi, I’m Li Gu, a London-based AI SaaS Product Designer with a startup mindset. I love leading design projects from the ground up and exploring AI-driven product opportunities. My passion is creating intuitive SaaS tools that drive business growth and improve user experiences. In my recent roles, I've led design for products that secured significant investments and increased user engagement through thoughtful UX and brand design. I'm excited to leverage my skills in AI product design, research, and design systems to build innovative solutions that make an impact.…Hi, I’m Li Gu, a London-based AI SaaS Product Designer with a startup mindset. I love leading design projects from the ground up and exploring AI-driven product opportunities. My passion is creating intuitive SaaS tools that drive business growth and improve user experiences. In my recent roles, I've led design for products that secured significant investments and increased user engagement through thoughtful UX and brand design. I'm excited to leverage my skills in AI product design, research, and design systems to build innovative solutions that make an impact.

Available to hire

Hi, I’m Li Gu, a London-based AI SaaS Product Designer with a startup mindset. I love leading design projects from the ground up and exploring AI-driven product opportunities. My passion is creating intuitive SaaS tools that drive business growth and improve user experiences.

In my recent roles, I’ve led design for products that secured significant investments and increased user engagement through thoughtful UX and brand design. I’m excited to leverage my skills in AI product design, research, and design systems to build innovative solutions that make an impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Product Design Lead at White Label Loyalty

June 1, 2025 - August 26, 2025

Led the design of WalletNative, a campaign management SaaS product from concept to launch, contributing to securing $15M in investment. Explored AI product opportunities and spearheaded the design of the MVP for WLL AI, leveraging AI to generate actionable campaign insights. Led UX improvements and design system enhancements for the backend platform, conducted customer interviews to identify pain points, and improved client onboarding efficiency by 25%.

Founding Product Designer at Unify Apply

May 1, 2024 - August 26, 2025

Directed UX research and end-to-end product design for Unify Apply, an AI SaaS text editing web app helping students and professionals craft applications. Redesigned the company website to optimize user flows and visual design, increasing the conversion rate by 30% and monthly active users by 18%.

Lead UX Designer at Nkomor Healthcare Inc.

November 1, 2023 - August 26, 2025

Collaborated with cross-functional teams remotely to gather customer feedback and deliver 0→1 design for an Agile Practice Management System. Built a scalable and maintainable design system from scratch used across the team.