I am an experienced Digital Marketing and Public Relations Specialist with over 4 years of expertise in managing paid campaigns, optimizing social media accounts, and creating impactful content that drives engagement and sales. I am adept at strategic media planning, campaign budget management, and data-driven decision making to achieve measurable results. I am passionate about helping businesses establish strong brand presence and succeed in their marketing goals through effective use of Meta ads and collaboration with clients and teams. Skilled in video editing, copywriting, and team management, I continuously strive to deliver consistent and engaging marketing campaigns.

Hala Abdlsalam

I am an experienced Digital Marketing and Public Relations Specialist with over 4 years of expertise in managing paid campaigns, optimizing social media accounts, and creating impactful content that drives engagement and sales. I am adept at strategic media planning, campaign budget management, and data-driven decision making to achieve measurable results. I am passionate about helping businesses establish strong brand presence and succeed in their marketing goals through effective use of Meta ads and collaboration with clients and teams. Skilled in video editing, copywriting, and team management, I continuously strive to deliver consistent and engaging marketing campaigns.

Available to hire

I am an experienced Digital Marketing and Public Relations Specialist with over 4 years of expertise in managing paid campaigns, optimizing social media accounts, and creating impactful content that drives engagement and sales. I am adept at strategic media planning, campaign budget management, and data-driven decision making to achieve measurable results.

I am passionate about helping businesses establish strong brand presence and succeed in their marketing goals through effective use of Meta ads and collaboration with clients and teams. Skilled in video editing, copywriting, and team management, I continuously strive to deliver consistent and engaging marketing campaigns.

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Language

English
Fluent
Arabic
Fluent

Work Experience

Public Relations Specialist at بلق ةقد ةيعمج
December 1, 2023 - Present
Coordinated with NGOs and partners for fundraising and donation campaigns. Planned and managed charity events, ensuring successful outreach and participation.
Public Relations Specialist at Tarek Abdlsalam Institution
December 1, 2023 - Present
Managed communication, sales, and client relations with over 100 clients. Coordinated with stakeholders to ensure smooth event planning and client satisfaction.
Freelancer, Digital Marketer (Social Media Management and Paid Campaigns Management)
July 1, 2021 - Present
Led a team of 10, managing over 70 professional social media accounts for e-commerce and service-based businesses. Created and executed marketing campaigns that increased engagement and sales through strategic media planning. Collaborated with clients to deliver brand-consistent content, video editing, and paid advertising strategies.

Education

Bachelor degree in Public Relations and Corporate Communication at Lebanese University
January 1, 2018 - January 1, 2021

Qualifications

Certification in Facebook Ads Management
January 1, 2023 - August 26, 2025

Industry Experience

Retail, Professional Services, Non-Profit Organization, Media & Entertainment, Consumer Goods