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I am Leticia Fernandes, a Product Designer with over 5 years of experience specializing in the banking and finance sector. I have successfully led teams in product and service design, user experience, and corporate design strategies, always passionate about shaping product vision and bringing innovative ideas to life. I am a strong advocate for integrating AI-enhanced design workflows to boost productivity and quality. Currently based in Luxembourg, I lead multi-national teams designing cutting-edge fintech products, and I am driven by collaboration across corporate development, IT, and executive stakeholders. My focus is on creating intuitive, scalable, and consistent experiences that increase customer engagement and compliance, while continuously exploring emerging AI technologies to improve design processes.…I am Leticia Fernandes, a Product Designer with over 5 years of experience specializing in the banking and finance sector. I have successfully led teams in product and service design, user experience, and corporate design strategies, always passionate about shaping product vision and bringing innovative ideas to life. I am a strong advocate for integrating AI-enhanced design workflows to boost productivity and quality. Currently based in Luxembourg, I lead multi-national teams designing cutting-edge fintech products, and I am driven by collaboration across corporate development, IT, and executive stakeholders. My focus is on creating intuitive, scalable, and consistent experiences that increase customer engagement and compliance, while continuously exploring emerging AI technologies to improve design processes.

Leticia Fernandes

Product Designer, UX Designer, UI Designer, +2

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I am Leticia Fernandes, a Product Designer with over 5 years of experience specializing in the banking and finance sector. I have successfully led teams in product and service design, user experience, and corporate design strategies, always passionate about shaping product vision and bringing innovative ideas to life. I am a strong advocate for integrating AI-enhanced design workflows to boost productivity and quality. Currently based in Luxembourg, I lead multi-national teams designing cutting-edge fintech products, and I am driven by collaboration across corporate development, IT, and executive stakeholders. My focus is on creating intuitive, scalable, and consistent experiences that increase customer engagement and compliance, while continuously exploring emerging AI technologies to improve design processes.…I am Leticia Fernandes, a Product Designer with over 5 years of experience specializing in the banking and finance sector. I have successfully led teams in product and service design, user experience, and corporate design strategies, always passionate about shaping product vision and bringing innovative ideas to life. I am a strong advocate for integrating AI-enhanced design workflows to boost productivity and quality. Currently based in Luxembourg, I lead multi-national teams designing cutting-edge fintech products, and I am driven by collaboration across corporate development, IT, and executive stakeholders. My focus is on creating intuitive, scalable, and consistent experiences that increase customer engagement and compliance, while continuously exploring emerging AI technologies to improve design processes.

Available to hire

I am Leticia Fernandes, a Product Designer with over 5 years of experience specializing in the banking and finance sector. I have successfully led teams in product and service design, user experience, and corporate design strategies, always passionate about shaping product vision and bringing innovative ideas to life. I am a strong advocate for integrating AI-enhanced design workflows to boost productivity and quality.

Currently based in Luxembourg, I lead multi-national teams designing cutting-edge fintech products, and I am driven by collaboration across corporate development, IT, and executive stakeholders. My focus is on creating intuitive, scalable, and consistent experiences that increase customer engagement and compliance, while continuously exploring emerging AI technologies to improve design processes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Portuguese

Fluent

Spanish; Castilian

Intermediate

Work Experience

Product Designer at Lista Sales

February 1, 2021 - August 26, 2025

Led the design and launch of over 10 client websites for a Brazilian consulting company specializing in integrated sales processes linking physical and digital markets. Focused on conversion-driven pages improving lead generation, brand awareness, and customer engagement. Collaborated with clients, design teams, and developers. Launched an in-house CRM mobile app facilitating sales lead management, communication (email, calls, WhatsApp), and educational content to empower sales teams with insights and incentive programs.

Lead Product Designer at COMO Global

February 1, 2021 - Present

Leading a multi-national team of designers and developers in a Luxembourg-based fintech specializing in embedded banking and global payment solutions. Collaborated with corporate, IT, and C-suite stakeholders to deliver end-to-end solutions, including designing the company's first fully integrated B2B banking platform with multi-currency virtual wallets. Implemented design systems using atomic principles and design tokens for consistent, scalable digital products. Automated client onboarding to improve KYC compliance and contributed to a 3x increase in account activation success. Oversaw design and development of four corporate websites that became major client conversion channels. Researched and applied AI tools such as Lovable and Gamma to accelerate product development and enhance productivity.