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I am a Lead UX Researcher & Product Designer with deep experience in digital banking and a passion for solving complex problems through user-centered design. I create smart, intuitive experiences that work at scale—whether for finance, telecom, or tech. Skilled in UX/UI design, storyboarding, and designing seamless customer journeys. I thrive in dynamic, diverse teams to build innovative digital products and enjoy mentoring design teams. I am committed to delivering high-quality, aligned UX/UI deliverables and to bringing global impact through thoughtful, strategic design.…I am a Lead UX Researcher & Product Designer with deep experience in digital banking and a passion for solving complex problems through user-centered design. I create smart, intuitive experiences that work at scale—whether for finance, telecom, or tech. Skilled in UX/UI design, storyboarding, and designing seamless customer journeys. I thrive in dynamic, diverse teams to build innovative digital products and enjoy mentoring design teams. I am committed to delivering high-quality, aligned UX/UI deliverables and to bringing global impact through thoughtful, strategic design.

Reem Salah El Gohary

UX Designer, UI Designer, Graphic Designer, +1

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I am a Lead UX Researcher & Product Designer with deep experience in digital banking and a passion for solving complex problems through user-centered design. I create smart, intuitive experiences that work at scale—whether for finance, telecom, or tech. Skilled in UX/UI design, storyboarding, and designing seamless customer journeys. I thrive in dynamic, diverse teams to build innovative digital products and enjoy mentoring design teams. I am committed to delivering high-quality, aligned UX/UI deliverables and to bringing global impact through thoughtful, strategic design.…I am a Lead UX Researcher & Product Designer with deep experience in digital banking and a passion for solving complex problems through user-centered design. I create smart, intuitive experiences that work at scale—whether for finance, telecom, or tech. Skilled in UX/UI design, storyboarding, and designing seamless customer journeys. I thrive in dynamic, diverse teams to build innovative digital products and enjoy mentoring design teams. I am committed to delivering high-quality, aligned UX/UI deliverables and to bringing global impact through thoughtful, strategic design.

Available to hire

I am a Lead UX Researcher & Product Designer with deep experience in digital banking and a passion for solving complex problems through user-centered design. I create smart, intuitive experiences that work at scale—whether for finance, telecom, or tech. Skilled in UX/UI design, storyboarding, and designing seamless customer journeys.

I thrive in dynamic, diverse teams to build innovative digital products and enjoy mentoring design teams. I am committed to delivering high-quality, aligned UX/UI deliverables and to bringing global impact through thoughtful, strategic design.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Arabic

Fluent

English

Advanced

Work Experience

UX Lead at Banque Misr

April 1, 2024 - August 26, 2025

Led a UX team of 6 designers for SME digital services. Conducted user research, usability testing, and design iterations. Led the design team revamping the Souhoola BNPL app. Launched Egypt’s first digital payroll cash loan product Flash Loan with McKinsey & Co. Developed Banque Misr’s internal design system and design thinking practice.

Principal Product Designer at National Bank of Kuwait

April 1, 2024 - Present

Working in a dynamic, diverse team to build a new digital banking app. Conducting user research, usability testing, and continuous design iterations. Focusing on the product experience across different touchpoints including app, cards, pop-ups, and more. Mentoring the design team, including the copywriter.

UX, UI Team Lead at Vodafone

September 1, 2020 - August 26, 2025

Led the Egypt-based UX team and helped establish the team structure in collaboration with the German counterpart. Ensured all UX/UI deliverables met high-quality standards and aligned with established experience and style guidelines. Coordinated closely with cross-functional teams including design, research, content, engineering, and business stakeholders.

Senior UX-UI Designer at Vodafone

August 1, 2019 - August 26, 2025

Delivered B2C UX for the Mein Vodafone portal. Produced specifications, wireframes, and prototypes within an agile environment.

Senior UX-UI Designer at CIT VERICA SH

September 1, 2018 - August 26, 2025

Revamped Mahfazti Wallet (Jordan) and UBA Online Banking App (Africa). Led UX research, created wireframes, and conducted stakeholder reviews.

Senior UX-UI Designer at Esri Northeast Africa (Esri NEA)

October 1, 2017 - August 26, 2025

Designed GIS solutions (desktop and web) for clients across the Gulf, Africa, and Egypt. Key projects included EAD, MOP, El Nakheel, and Zein.

Freelance Designer at Freelance

December 1, 2014 - August 26, 2025

Worked as a freelance UX_UI designer, art direction, and graphic designer focusing on printed design. Created digital art works.