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I am a hybrid professional blending retail and digital communication, leveraging product storytelling and premium brand presentation to elevate in-store experiences. I have built a solid track record in visual merchandising, stock management, and CRM-driven customer loyalty, working with premium brands such as Boss, Strellson, and Tommy Hilfiger. Trained in fashion design and brand management, I enjoy leading teams, creating engaging content, and shaping store environments that reflect brand identity. I am fluent in French and Italian with professional English, and I am eager to bring my cross-channel expertise to a dynamic retail environment.…I am a hybrid professional blending retail and digital communication, leveraging product storytelling and premium brand presentation to elevate in-store experiences. I have built a solid track record in visual merchandising, stock management, and CRM-driven customer loyalty, working with premium brands such as Boss, Strellson, and Tommy Hilfiger. Trained in fashion design and brand management, I enjoy leading teams, creating engaging content, and shaping store environments that reflect brand identity. I am fluent in French and Italian with professional English, and I am eager to bring my cross-channel expertise to a dynamic retail environment.

Beatrice Lusso

Merchandiser, Community Manager, Brand Strategist, +7

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I am a hybrid professional blending retail and digital communication, leveraging product storytelling and premium brand presentation to elevate in-store experiences. I have built a solid track record in visual merchandising, stock management, and CRM-driven customer loyalty, working with premium brands such as Boss, Strellson, and Tommy Hilfiger. Trained in fashion design and brand management, I enjoy leading teams, creating engaging content, and shaping store environments that reflect brand identity. I am fluent in French and Italian with professional English, and I am eager to bring my cross-channel expertise to a dynamic retail environment.…I am a hybrid professional blending retail and digital communication, leveraging product storytelling and premium brand presentation to elevate in-store experiences. I have built a solid track record in visual merchandising, stock management, and CRM-driven customer loyalty, working with premium brands such as Boss, Strellson, and Tommy Hilfiger. Trained in fashion design and brand management, I enjoy leading teams, creating engaging content, and shaping store environments that reflect brand identity. I am fluent in French and Italian with professional English, and I am eager to bring my cross-channel expertise to a dynamic retail environment.

Available to hire

I am a hybrid professional blending retail and digital communication, leveraging product storytelling and premium brand presentation to elevate in-store experiences. I have built a solid track record in visual merchandising, stock management, and CRM-driven customer loyalty, working with premium brands such as Boss, Strellson, and Tommy Hilfiger.

Trained in fashion design and brand management, I enjoy leading teams, creating engaging content, and shaping store environments that reflect brand identity. I am fluent in French and Italian with professional English, and I am eager to bring my cross-channel expertise to a dynamic retail environment.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

French

Fluent

Italian

Fluent

English

Advanced

Work Experience

POS Manager Confection Homme at Manor

November 1, 2024 - August 26, 2025

Responsible for premium brand product staging and showcasing brands like Boss, Strellson, Tommy Hilfiger. Assisted the manager in achieving sales targets, optimized visual and commercial merchandising of the sales space, managed stock and seasonal collection rotations, coordinated and supervised a team of 15–20 people, prepared inventories and analyzed stock discrepancies.

Store Associate Confection Femme at Guess - VD

October 31, 2022 - August 26, 2025

Worked as a sales associate supporting daily store operations in women's fashion segment.

Chargée de Communication et Marketing (Internship) at Berence - Genève

March 1, 2020 - August 26, 2025

Designed print and digital communication materials including visuals and POS displays. Managed website product shoots, editing, and uploads. Proposed and developed mini-collections for partner events and supervised the activation and deployment of communication elements on-site.

Store Associate (Internship then Fixed-term) at Vivienne Westwood - Milan

February 28, 2017 - August 26, 2025

Performed sales associate duties supporting store operations in the luxury fashion environment.

Community Management & Brand Content at CAD School - Genève

June 30, 2025 - August 26, 2025

Managed social media community and created brand content.

POS Manager at Manor

November 1, 2024 - November 1, 2024

Product staging and merchandising of premium brands (Boss, Strellson, Tommy Hilfiger). Assisted store manager in achieving commercial objectives. Optimized visual and commercial space. Stock management and rotation of collections. Coordinated and supervised a team of 15–20 people. Prepared inventories and analyzed discrepancies.

Store Associate - Confection Femme at Guess

October 1, 2022 - October 1, 2022

Merchandising and customer service across the store network in Vaud; supported achievement of sales targets and store performance; assisted with stock replenishment.

Store Associate (Stage puis CDD) at Vivienne Westwood

February 1, 2017 - February 1, 2017

In-store operations, customer service and merchandising; supported team during internship and transition to permanent role.

Stage - Chargée de Communication et Marketing at Berence

March 1, 2020 - March 1, 2020

Conception de supports de communication imprimés et digitaux; gestion du site web et des shootings; proposition et développement de mini-collections pour événements partenaires; supervision des activations et du déploiement des éléments de communication sur le terrain.