Hello there, I am a Digital Marketing Specialist with a proven ability to develop and execute targeted digital marketing campaigns, including social media marketing, paid media, and SEO. I utilize marketing strategies to successfully increase brand awareness and engagement, resulting in significant growth in qualified leads. I work to help businesses achieve revenue goals and make them profitable. I am dedicated to continuously optimizing campaigns and CRM processes to drive business growth. I collaborate cross-functionally and stay up to date with the latest marketing trends and best practices to ensure effective marketing initiatives.…

Salome Waringa Digitial Marketing Specia

Hello there, I am a Digital Marketing Specialist with a proven ability to develop and execute targeted digital marketing campaigns, including social media marketing, paid media, and SEO. I utilize marketing strategies to successfully increase brand awareness and engagement, resulting in significant growth in qualified leads. I work to help businesses achieve revenue goals and make them profitable. I am dedicated to continuously optimizing campaigns and CRM processes to drive business growth. I collaborate cross-functionally and stay up to date with the latest marketing trends and best practices to ensure effective marketing initiatives.…

Available to hire

Hello there, I am a Digital Marketing Specialist with a proven ability to develop and execute targeted digital marketing campaigns, including social media marketing, paid media, and SEO. I utilize marketing strategies to successfully increase brand awareness and engagement, resulting in significant growth in qualified leads. I work to help businesses achieve revenue goals and make them profitable.

I am dedicated to continuously optimizing campaigns and CRM processes to drive business growth. I collaborate cross-functionally and stay up to date with the latest marketing trends and best practices to ensure effective marketing initiatives.

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Work Experience

Digital Marketing Specialist PPC Lead, SEO & ZOHO CRM Specialist at African Management Institute
August 1, 2024 - Present
Currently leading PPC campaigns and optimizing CRM processes to drive business growth. Leading the development, execution, and optimization of paid campaigns across Google Ads, LinkedIn, and Meta, focusing on driving traffic, generating leads, and maximizing ROI. Monitoring and adjusting campaign budgets to ensure cost-efficient ad spend and effective targeting of Ideal Customer Profiles for high conversion rates. Conducting comprehensive keyword research and implementing targeted strategies to boost visibility and engagement. Developing and executing on-page and off-page SEO strategies including technical audits, content optimization, and backlink building to increase organic search visibility. Managing Zoho CRM setup, customization, and optimization integrating it with marketing systems for streamlined lead management and improved sales pipeline visibility. Providing ongoing training to team members on Zoho CRM best practices and PPC campaign management. Developing and executing soci
Digital Marketing Specialist PPC Lead, SEO & ZOHO CRM Specialist at African Management Institute
August 1, 2024 - Present
Currently leading PPC campaigns and optimizing CRM processes to drive business growth. Lead the development, execution, and optimization of paid campaigns across Google Ads, LinkedIn, and Meta, focusing on driving traffic, generating leads, and maximizing ROI. Monitor and adjust campaign budgets to ensure cost-efficient ad spend and effective targeting of Ideal Customer Profiles for high conversion rates. Conduct comprehensive keyword research and implement targeted strategies to boost visibility and engagement. Analyze PPC performance data, generate actionable insights, and prepare reports to inform strategy and demonstrate ROI. Develop and execute on-page and off-page SEO strategies, including technical audits, content optimization, and backlink building to increase organic search visibility. Collaborate with content and design teams to ensure landing pages, blogs, and campaign assets are optimized for targeted keywords aligned with SEO best practices. Track keyword rankings, analyze
SEO Specialist & Marketing Lead at Lead Impact Africa Network & Launch Pad Innovation Campus
August 1, 2022 - Present
Developed and implemented data-driven SEO strategies for various startups, increasing organic website traffic for Elevate HR from 200 to 3,000 unique visitors quarterly within two quarters. Conducted keyword research, on-page optimization, link building, and technical SEO audits using tools like Rank Math, SEMrush, and Screaming Frog. Collaborated with startups to design and implement effective SEO go-to-market strategies aligned with target audiences and business objectives. Managed successful brand launches for startups, ensuring impactful market entry. Developed and executed comprehensive social media strategies achieving consistent audience engagement, brand awareness, and community building. Created high-performing social media content across various platforms aligned with brand voice and audience preferences. Managed social media communication by responding to inquiries, fostering positive online communities, and building brand reputation. Planned and managed events to promote st
SEO Specialist & Marketing Lead at Lead Impact Africa Network & Launch Pad Innovation Campus
August 1, 2022 - Present
Developed and implemented data-driven SEO strategies for various startups, increasing organic website traffic for Elevate HR from 200 to 3,000 unique visitors quarterly within two quarters. Conducted keyword research, on-page optimization, link building, and technical SEO audits using tools like Rank Math, SEMrush, and Screaming Frog. Collaborated with startups to design and implement effective SEO go-to-market strategies, aligning with target audiences, business objectives, and market positioning. Managed successful brand launches for startups, ensuring impactful market entry. Developed and executed comprehensive social media strategies achieving consistent audience engagement, brand awareness, and community building. Created high-performing social media content across various platforms, aligning with brand voice and target audience preferences. Managed social media communication by responding to inquiries and fostering positive online communities and brand reputation. Planned and man
Digital Marketing & IT Officer at Unity Homes
June 30, 2022 - August 26, 2025
Designed and developed the Unity Homes website and landing pages using WordPress and HubSpot CMS. Successfully implemented HubSpot CRM, providing user training for sales and marketing teams. Leveraged HubSpot's marketing automation features to streamline workflows and improve campaign efficiency. Conducted in-depth analysis using Google and Facebook Analytics to optimize website performance and campaign effectiveness. Proficient in Adobe Creative Suite (Premiere Pro, Illustrator, After Effects) and Canva to create engaging visuals for marketing materials. Implemented ongoing SEO strategies including keyword research, content optimization, and landing page creation to improve website ranking and organic traffic for Unity Homes. Designed, developed, and A/B tested landing pages to optimize copy, structure, and user experience for increased conversions. Planned, executed, and managed paid advertising campaigns (Facebook Ads, Google Ads) to generate targeted leads and drive sales. Develope
Digital Marketing & IT Officer at Unity Homes
June 30, 2022 - August 26, 2025
Utilized WordPress and HubSpot CMS to design and develop the Unity Homes website and landing pages. Successfully implemented HubSpot CRM, providing user training for sales and marketing teams. Leveraged HubSpot's marketing automation features to streamline workflows and improve campaign efficiency. Conducted in-depth analysis using Google and Facebook Analytics to optimize website performance and campaign effectiveness. Proficient in Adobe Creative Suite (Premiere Pro, Illustrator, After Effects) and Canva to create engaging visuals for marketing materials. Implemented ongoing SEO strategies including keyword research, content optimization, and landing page creation to improve website ranking and organic traffic for Unity Homes. Designed, developed, and A/B tested landing pages to optimize copy, structure, and user experience for increased conversions. Planned, executed, and managed paid advertising campaigns (Facebook Ads, Google Ads) to generate targeted leads and drive sales. Develo
Marketing Strategist at Tarpo Industries Limited
March 31, 2021 - August 26, 2025
Marketing Strategist at Tarpo Industries Limited
March 31, 2021 - August 26, 2025

Education

Add your educational history here.

Qualifications

Google Ads Certificate
June 21, 2024 - August 26, 2025
LinkedIn Ads
August 26, 2024 - August 26, 2025
Meta Ads
May 1, 2024 - August 26, 2025

Industry Experience

Professional Services, Software & Internet, Real Estate & Construction, Education, Non-Profit Organization, Media & Entertainment
    Website Development

    LaunchPad – Digital Marketing, SEO Specialist & Web Development Consultant

    (Dates – May 2023 –June 2025)

    Designed and developed the LaunchPad Coworking website from scratch, ensuring a modern, user-friendly interface aligned with brand identity.

    Wrote and optimized website copy tailored to attract startups, freelancers, and SMEs, highlighting key offerings and unique selling points.

    Integrated CRM systems to streamline lead capture, automate responses, and manage customer relationships effectively.

    Built the SEO foundation (keyword research, on-page optimization, meta tags, internal linking, speed optimization), making the site search-engine ready from day one.

    Developed and executed digital marketing strategies, including email campaigns, organic search, and content marketing.

    Result: The website grew from launch to generating real coworking space bookings, establishing LaunchPad’s digital presence and revenue pipeline.