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I'm Jonathan Gouveia, an SEO contractor with over 20 years of experience managing organic search for retail brands and financial institutions. I design large-scale technical SEO programs and leverage AI-assisted content optimization to drive sustainable growth and measurable results. I also build AI-driven systems to automate keyword research, content creation, link prospecting, and performance analysis, delivering transparent dashboards and scalable campaigns. I love turning complex data into clear, actionable insights. By automating workflows and building AI-enabled processes, I help teams scale campaigns efficiently while maintaining high standards for quality and compliance across channels.…I'm Jonathan Gouveia, an SEO contractor with over 20 years of experience managing organic search for retail brands and financial institutions. I design large-scale technical SEO programs and leverage AI-assisted content optimization to drive sustainable growth and measurable results. I also build AI-driven systems to automate keyword research, content creation, link prospecting, and performance analysis, delivering transparent dashboards and scalable campaigns. I love turning complex data into clear, actionable insights. By automating workflows and building AI-enabled processes, I help teams scale campaigns efficiently while maintaining high standards for quality and compliance across channels.

Jonathan Gouveia

SEO Expert, Digital Marketer, Marketing Analyst, +7

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I'm Jonathan Gouveia, an SEO contractor with over 20 years of experience managing organic search for retail brands and financial institutions. I design large-scale technical SEO programs and leverage AI-assisted content optimization to drive sustainable growth and measurable results. I also build AI-driven systems to automate keyword research, content creation, link prospecting, and performance analysis, delivering transparent dashboards and scalable campaigns. I love turning complex data into clear, actionable insights. By automating workflows and building AI-enabled processes, I help teams scale campaigns efficiently while maintaining high standards for quality and compliance across channels.…I'm Jonathan Gouveia, an SEO contractor with over 20 years of experience managing organic search for retail brands and financial institutions. I design large-scale technical SEO programs and leverage AI-assisted content optimization to drive sustainable growth and measurable results. I also build AI-driven systems to automate keyword research, content creation, link prospecting, and performance analysis, delivering transparent dashboards and scalable campaigns. I love turning complex data into clear, actionable insights. By automating workflows and building AI-enabled processes, I help teams scale campaigns efficiently while maintaining high standards for quality and compliance across channels.

Available to hire

I’m Jonathan Gouveia, an SEO contractor with over 20 years of experience managing organic search for retail brands and financial institutions. I design large-scale technical SEO programs and leverage AI-assisted content optimization to drive sustainable growth and measurable results. I also build AI-driven systems to automate keyword research, content creation, link prospecting, and performance analysis, delivering transparent dashboards and scalable campaigns.
I love turning complex data into clear, actionable insights. By automating workflows and building AI-enabled processes, I help teams scale campaigns efficiently while maintaining high standards for quality and compliance across channels.

Skills

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Expert

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Work Experience

Google Analytics & SEO Manager at Broadridge

June 1, 2025 - August 26, 2025

Managed custom GA4 360 and Google Tag Manager architecture for over 100,000 financial websites. Managed Google Marketing Platform and Google Cloud instances alongside Google 360 products including user access and APIs. Delivered fully integrated analytics dashboards through GA360, BigQuery, and Power BI for various stakeholders. Implemented large-scale event tagging and templatized data layer architectures to capture key web engagement metrics. Collaborated with Data Engineers to develop SQL data pipelines and ensured accurate data flow to Power BI. Integrated marketing campaign activities using GTM, including SEO, Paid Search Ads pixels, A/B testing, and Hotjar. Implemented custom tagging for client consent management tools to ensure GDPR compliance. Conducted CRO testing via GTM-based A/B testing experiments.

Web Analytics & SEO Manager at State Street

March 1, 2018 - August 26, 2025

Responsible for SEO/SEM and Web Analytics across global web properties. Developed SEO technical and content enhancements to improve search engine crawlability and indexation, and optimized content at scale. Managed WebTrends, Google Analytics, and Adobe Analytics instances. Delivered web analytics dashboards tailored for executive management and marketing teams. Developed international SEO strategy for multi-language and multi-country domains and sub-domains. Managed a team of three.

SEO Manager at Didit

May 1, 2015 - August 26, 2025

Managed SEO strategy for client web properties including Fortune 100 financial institutions such as Chase, large retail brands like Eastbay/Footlocker, and SaaS companies such as Progress Software. Delivered custom SEO consulting services including on-page optimization, keyword strategy and mapping, technical audits and recommendations, content writing guidelines, and link building. Established standard processes and documentation to improve work efficiencies and align SEO techniques. Delivered enterprise-level SEO dashboard reports using Google Analytics. Managed a team of two.

SEO Program Manager at Inceptor

August 1, 2012 - August 26, 2025

Led comprehensive SEO strategies for high-profile clients across industries including Fortune 100 financial institutions, large retailers, healthcare, sports brands, and SaaS providers. Provided customized SEO initiatives including keyword mapping, on-page optimization, technical audits, content guidelines, and white-hat link building strategies. Delivered client-facing, enterprise-level SEO dashboard reports.

Founder at Groomsday.com

April 1, 2008 - August 26, 2025

Founded a successful eCommerce wedding gift business. Implemented SEO best practices covering technical, content, and link building to drive traffic and growth.

SEO Freelancer

June 1, 2025 - Present

Developed and executed tailored SEO strategies for small to mid-sized businesses across diverse industries, improving organic traffic, keyword rankings, and conversion rates. Conducted comprehensive technical SEO audits addressing crawl, indexing, and Core Web Vitals issues. Created content strategies aligning with search intent incorporating keyword mapping, on-page optimization, schema, and AI-driven AEO/GEO strategies. Leveraged large language models and AI agents to automate keyword research, content optimization, link prospecting, and performance analysis, accelerating project timelines. Built interactive SEO dashboards in GA4, Google Search Console, and Looker Studio, enabling transparent client performance tracking and actionable insights.

SEO Manager at Broadridge

June 1, 2025 - August 26, 2025

Founded and led an SEO program optimizing over 100,000 websites with over 1 million URLs for financial institutions including UBS, Wells Fargo, and TD Bank. Delivered clear SEO roadmaps and timelines. Developed technical SEO enhancements for a custom website platform to ensure maximum crawlability. Created SEO content guidelines and developed AI agents for automation using n8n and large language models. Managed Local SEO strategies including a custom Google Business Profile program. Delivered integrated SEO dashboards using GA360, BigQuery, and Power BI. Achieved a 453% increase in client organic conversions over three years and developed a custom SEO alert tool for real-time site issue auditing.

SEO Technical Contractor (Part-Time) at Lands' End

September 1, 2023 - August 26, 2025

Led all aspects of Technical SEO architecture for core Product Listing, Product Detail, and Article pages. Delivered programmatic SEO technical elements including URLs, titles, headings, canonicals, schema, and Core Web Vitals enhancements. Leveraged AI tools such as ChatGPT and internal NLP content generation to automate SEO copy creation at scale. Delivered multi-source SEO dashboards integrating data from Google Search Console, Ahrefs, and GA4. Increased yearly organic search demand from $100 million to $120 million within the first year.

SEO & Web Analytics Manager at State Street

March 1, 2018 - August 26, 2025

Managed SEO for global web properties, delivering technical enhancements to maximize crawlability and optimize content at scale. Developed international SEO strategies for multi-language and multi-country domains and subdomains. Led full site migration consolidating orphaned legacy sites into a unified global domain with localized HTML and content. Crafted SEO content strategies and scalable tactics for internal writers. Managed a team of three. Increased non-branded organic traffic by over 70% year over year.

SEO Manager at Didit

May 1, 2015 - August 26, 2025

Managed SEO strategies for client web properties including Fortune 100 financial institutions, large retail brands, and SaaS companies. Delivered custom SEO consulting involving page optimization, keyword strategy and mapping, technical auditing, content guidelines, and link building. Established standard processes and documentation for the SEO team. Managed a team of two. Recognized as the 'Gold Standard of SEO' across Chase lines of business.

SEO Program Manager at Inceptor

August 1, 2012 - August 26, 2025

Led comprehensive SEO strategies for high-profile clients across financial services, retail, healthcare, sports, and SaaS sectors. Delivered customized SEO including keyword mapping, on-page optimization, technical audits, content guidelines, and white-hat link building. Provided enterprise-level client-facing SEO dashboard reports.

Founder at Groomsday.com

April 1, 2008 - August 26, 2025

Founded a successful SEO-centric eCommerce wedding gift business. Implemented SEO best practices in technical SEO, content, and link building. Developed internal reporting systems using Google Analytics. Increased revenue to over $150K per year.

SEO Freelancer

June 1, 2025 - Present

Developed and executed tailored SEO strategies for small to mid-sized businesses across various industries, improving organic traffic, keyword rankings, and conversion rates. Conducted comprehensive technical SEO audits and resolved crawl, indexing, and Core Web Vitals issues to improve site performance and search visibility. Created content strategies aligned with search intent, integrating keyword mapping, on-page optimization, structured data, and Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategies. Leveraged Large Language Models and AI agents to automate and scale keyword research, content optimization, link prospecting, and performance analysis. Built interactive SEO dashboards in GA4, Google Search Console, and Looker Studio to offer transparent performance tracking and actionable insights.

SEO Manager at Broadridge

June 1, 2025 - August 26, 2025

Founded an SEO program scaling optimization for over 100,000 websites with over 1 million URLs for financial institutions including UBS, Wells Fargo, and TD Bank. Delivered an SEO roadmap establishing strategies and timelines. Developed SEO technical enhancements for a custom website-building platform to maximize URL crawlability. Created SEO guidelines for content teams and built AI agent-based SEO tools to automate processes at scale. Managed Local SEO strategy and custom Google Business Profile programs. Delivered integrated SEO dashboards using GA360, BigQuery, and Power BI. Notably increased client organic conversions by 453% in the first 3 years and developed a custom SEO alert tool to audit SEO and tagging elements in real-time.

SEO Technical Contractor (Part-Time) at Lands' End

September 1, 2023 - August 26, 2025

Led technical SEO architecture for core Product Listing, Product Detail, and Article pages. Provided programmatic SEO technical elements including URLs, Titles, Headings, Canonicals, Schema, and Core Web Vitals. Utilized AI tools including ChatGPT and internal NLP content generation to automate SEO copywriting at scale. Delivered SEO dashboards combining multi-source data such as Google Search Console, Ahrefs, and GA4. Achieved an increase in yearly organic search demand from $100 million to $120 million within the first year.

SEO & Web Analytics Manager at State Street

March 1, 2018 - August 26, 2025

Managed SEO strategies across global web properties. Developed technical SEO enhancements to maximize crawlability and optimize content at scale. Created international SEO strategies for multi-language and multi-country domains and subdomains. Led full site migration from orphaned legacy sites to a unified global domain with localized HTML and content. Delivered SEO content strategies and scalable tactics with guidance for internal writers. Managed a team of three. Increased non-branded organic traffic by over 70% year over year.

SEO Manager at Didit

May 1, 2015 - August 26, 2025

Managed SEO strategy for client web properties including Fortune 100 financial institutions, large retail brands, and SaaS companies. Delivered custom consulting including on-page optimization, keyword strategy and mapping, technical auditing, content writing guidelines, and link building. Established standardized processes and documentation for SEO teams to align strategies and tactics. Managed a team of two. Team recognized as the 'Gold Standard of SEO' across Chase lines of business.

SEO Program Manager at Inceptor

August 1, 2012 - August 26, 2025

Led comprehensive SEO strategy for high-profile clients including Fortune 100 financial institutions, large retailers, healthcare, sports brands, and SaaS providers. Provided customized SEO strategies including keyword mapping, on-page optimization, technical audits, content guidelines, and white-hat link building. Delivered enterprise-level client-facing SEO dashboard reports.

Founder at Groomsday.com

April 1, 2008 - August 26, 2025

Founded an SEO-centric eCommerce wedding gift business. Implemented SEO technical, content, and link-building best practices. Developed internal reporting system using Google Analytics. Increased revenue to over $150,000 per year.

SEO Freelancer at Self-Employed / Freelancer

June 1, 2025 - Present

Developed AI-centric SEO strategies for small to mid-sized businesses, performed comprehensive technical SEO audits (crawl/indexing, Core Web Vitals, schema) using standard tools and custom builds, and launched automated content strategies for product/category pages, images and blog posts. Built CMS integrations to auto-publish content and manage campaigns, and leveraged AI agents to automate keyword research, optimization, link prospecting, and performance analysis. Created interactive SEO dashboards (GA4, GSC) for transparent performance insights and client reporting.

SEO & Web Analytics Manager at Broadridge

June 1, 2025 - September 9, 2025

Founded an SEO program for over 100k websites (over 1M URLs) for financial institutions. Delivered an SEO roadmap, developed technical enhancements for a custom website-building platform, and created SEO guidelines for content teams. Built AI tools via n8n & LLMs to automate processes and optimize at scale. Managed Local SEO, including GBP, and delivered integrated dashboards via GA360, BigQuery, and Power BI. Performance highlights include a 453% increase in client Organic Conversions in three years.

SEO Technical Contractor (Part-Time) at Lands' End

September 1, 2023 - September 9, 2025

Led all aspects of Technical SEO architecture for core Product Listing, Product Detail and Article pages. Delivered programmatic SEO elements for PLPs and PDPs (URLs, titles, headings, canonical logic, schema, Core Web Vitals). Leveraged AI and internal AI/NLP tooling to automate SEO copy at scale. Delivered SEO dashboards from multi-source data (GSC, AHREFs, GA4, etc.).

SEO & Web Analytics Manager at State Street

March 1, 2018 - September 9, 2025

Responsible for SEO across Global Web properties. Developed technical enhancements to maximize crawlability and optimize content at scale. Led International SEO strategy for multi-language and multi-country domains and migration from orphaned legacy sites to a unified global domain with localized HTML and content. Delivered scalable SEO content guidelines and AI-driven automation for optimization.

SEO Manager at Didit

May 1, 2015 - September 9, 2025

Managed SEO strategy for client properties including Chase, Eastbay/Foot Locker, and Progress Software. Provided custom consulting on page optimization, keyword strategy & mapping, technical audits, content guidelines, and link-building. Established standard processes and documentation for the SEO team and led a small team.

SEO Program Manager at Inceptor

August 1, 2012 - September 9, 2025

Led comprehensive SEO strategy for high-profile clients across industries including Fortune 100 financials, retail, healthcare, sports, and SaaS. Delivered customized strategies, content guidelines, and white-hat link-building plans. Produced enterprise-level SEO dashboards for clients.

Founder at Groomsday.com

April 1, 2008 - September 9, 2025

Founded an SEO-centric eCommerce wedding gift business, implementing SEO technical, content, and link-building best practices. Built an internal reporting system using Google Analytics to track performance.