I am an experienced Tech SEO and AI Specialist with over 11 years of expertise, focusing on SEO consultancy for various companies in B2C and B2B sectors. I excel in developing and implementing SEO strategies, technical website optimization, and managing complex migrations and relaunches. As an analytical thinker with strong technical skills, I work well with cross-functional teams to boost organic growth and improve web asset performance. Throughout my career, I have led SEO teams, developed targeted strategies across multiple countries, and contributed significantly to company growth in the DACH region and beyond. I bring a collaborative, detail-oriented approach combined with excellent communication skills, making me a valuable asset in the SEO and AI domain.

Berta Rachmanov

I am an experienced Tech SEO and AI Specialist with over 11 years of expertise, focusing on SEO consultancy for various companies in B2C and B2B sectors. I excel in developing and implementing SEO strategies, technical website optimization, and managing complex migrations and relaunches. As an analytical thinker with strong technical skills, I work well with cross-functional teams to boost organic growth and improve web asset performance. Throughout my career, I have led SEO teams, developed targeted strategies across multiple countries, and contributed significantly to company growth in the DACH region and beyond. I bring a collaborative, detail-oriented approach combined with excellent communication skills, making me a valuable asset in the SEO and AI domain.

Available to hire

I am an experienced Tech SEO and AI Specialist with over 11 years of expertise, focusing on SEO consultancy for various companies in B2C and B2B sectors. I excel in developing and implementing SEO strategies, technical website optimization, and managing complex migrations and relaunches. As an analytical thinker with strong technical skills, I work well with cross-functional teams to boost organic growth and improve web asset performance.

Throughout my career, I have led SEO teams, developed targeted strategies across multiple countries, and contributed significantly to company growth in the DACH region and beyond. I bring a collaborative, detail-oriented approach combined with excellent communication skills, making me a valuable asset in the SEO and AI domain.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate

Language

German
Fluent
English
Fluent
Hebrew (modern)
Fluent
Italian
Intermediate
Russian
Intermediate
Spanish; Castilian
Beginner

Work Experience

Senior SEO & AI Expert at bertarach.com
April 1, 2017 - Present
Serving as a Senior SEO and AI Expert since April 2017, I specialize in technical SEO and AI with 11+ years of experience. My responsibilities include SEO consultancy for a range of companies, developing and implementing SEO strategies, technical website optimization, migration and relaunch management, market and keyword research, organic growth monitoring, and enhancing existing assets' performance. I work collaboratively with teams to optimize both on-page and off-page SEO.
SEO DACH Team Leader at Webpals / XL Media
April 1, 2017 - August 26, 2025
From August 2015 to April 2017, I led the SEO activities across three countries focusing on organic growth in the DACH region. I managed a team of 11 employees and 15 freelancers, developed and implemented SEO strategies for DACH assets, boosted existing assets' organic performance, and monitored organic growth through analysis.
SEO & Social Media Expert
July 1, 2015 - August 26, 2025
Worked as an SEO and Social Media Expert from February 2013 to July 2015 based in Tel Aviv, Israel. Responsibilities included managing SEO and social media strategies and campaigns.
Mobile Media Manager at PlayScape HQ
January 1, 2013 - August 26, 2025
Managed mobile media between 2012 and 2013 in Tel Aviv, Israel, contributing to media strategy and campaign execution.
Online Media Sales Account Manager at MediaShakers Corp
January 1, 2012 - August 26, 2025
Served as an Online Media Sales Account Manager from 2011 to 2012 in Ramat Gan, Israel, handling client accounts and media sales.

Education

NLP Practitioner at The Open University of Israel
January 1, 2022 - July 1, 2022
PhD, Business Administration with emphasis on competition law at Wirtschaftsuniversität Wien / Vienna University of Economics and Business Administration
January 1, 2006 - January 1, 2007
MBA, Business Administration with emphasis on public utility management and insurances at Wirtschaftsuniversität Wien / Vienna University of Economics and Business Administration
January 1, 2002 - January 1, 2004
BA, Business Administration and Management, General at Wirtschaftsuniversität Wien / Vienna University of Economics and Business Administration
January 1, 1999 - January 1, 2002

Qualifications

Neuro Linguistic Programming NLP Practitioner
January 1, 2022 - July 1, 2022

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Financial Services, Retail