BR

Berta Rachmanov

Available to hire

I am an experienced Tech SEO and AI Specialist with over 11 years of expertise, focusing on SEO consultancy for various companies in B2C and B2B sectors.

About

I am an experienced Tech SEO and AI Specialist with over 11 years of expertise, focusing on SEO consultancy for various companies in B2C and B2B sectors. I excel in developing and implementing SEO strategies, technical website optimization, and managing complex migrations and relaunches. As an analytical thinker with strong technical skills, I work well with cross-functional teams to boost organic growth and improve web asset performance.

Throughout my career, I have led SEO teams, developed targeted strategies across multiple countries, and contributed significantly to company growth in the DACH region and beyond. I bring a collaborative, detail-oriented approach combined with excellent communication skills, making me a valuable asset in the SEO and AI domain.

  • 14 years' experience
  • Joined August 2025

Languages

  • GermanFluent
  • EnglishFluent
  • Hebrew (modern)Fluent
  • ItalianIntermediate
  • RussianIntermediate
  • Spanish; CastilianBeginner

Industry experience

  • Software & Internet
  • Professional Services
  • Media & Entertainment
  • Financial Services
  • Retail

More experts in Tel Aviv-Yafo, Israel

Work experience· 5 roles

SEO DACH Team Leader · Webpals / XL MediaApr 2017 – Aug 2025 · 8 yrs 5 mos

From August 2015 to April 2017, I led the SEO activities across three countries focusing on organic growth in the DACH region. I managed a team of 11 employees and 15 freelancers, developed and implemented SEO strategies for DACH assets, boosted existing assets' organic performance, and monitored organic growth through analysis.

Senior SEO & AI Expert · bertarach.comApr 2017 – Present · 9 yrs 8 mos

Serving as a Senior SEO and AI Expert since April 2017, I specialize in technical SEO and AI with 11+ years of experience. My responsibilities include SEO consultancy for a range of companies, developing and implementing SEO strategies, technical website optimization, migration and relaunch management, market and keyword research, organic growth monitoring, and enhancing existing assets' performance. I work collaboratively with teams to optimize both on-page and off-page SEO.

SEO & Social Media ExpertJul 2015 – Aug 2025 · 10 yrs 2 mos

Worked as an SEO and Social Media Expert from February 2013 to July 2015 based in Tel Aviv, Israel. Responsibilities included managing SEO and social media strategies and campaigns.

Mobile Media Manager · PlayScape HQJan 2013 – Aug 2025 · 12 yrs 8 mos
Online Media Sales Account Manager · MediaShakers CorpJan 2012 – Aug 2025 · 13 yrs 8 mos

Education

NLP Practitioner · The Open University of Israel2022
PhD, Business Administration with emphasis on competition law · Wirtschaftsuniversität Wien / Vienna University of Economics and Business Administration2006 – 2007
MBA, Business Administration with emphasis on public utility management and insurances · Wirtschaftsuniversität Wien / Vienna University of Economics and Business Administration2002 – 2004
BA, Business Administration and Management, General · Wirtschaftsuniversität Wien / Vienna University of Economics and Business Administration1999 – 2002

Certifications and awards

Neuro Linguistic Programming NLP Practitioner2022

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