Mikela Cutajar

Designed and developed interactive Power BI dashboards enabling stakeholders to make faster, data-driven decisions. Built and optimized ETL pipelines to ensure accurate, clean, and timely integration of data from multiple sources. Acted as a trusted advisor to clients, supporting financial consolidation processes and translating complex data into clear, actionable insights and recommendations. Collaborated with cross-functional teams to deliver analytics solutions on schedule and aligned with business objectives. Maintained strong client relationships through regular updates, demos, and training to ensure adoption of analytics solutions and long-term satisfaction.

Designed and executed end-to-end lead generation campaigns tailored to client objectives. Developed buyer personas, crafted offers/lead magnets, and created promotional artwork and posters. Set up and managed Facebook and Instagram pages via Meta Business Suite. Created and launched ad campaigns, including ads, ad sets, and audience targeting. Delivered qualified leads and provided clients with direct access to campaign results. Implemented automated lead communication workflows using GoHighLevel CRM to streamline client engagement. Monitored campaign performance and optimized strategies to maximize ROI and engagement.

Acted as key client contact, ensuring clear communication and high-quality service throughout events. Managed client expectations and resolved issues professionally. Handled social media coverage during events, creating live content and boosting digital reach. Generated high-quality leads for sponsors through direct engagement and information sharing. Gained hands-on experience in client management, lead generation, and brand promotion.