I am a freelance digital marketing and analytics professional with expertise in social media campaigns, Meta Business Suite advertising, and performance reporting. I excel at optimizing campaigns, generating leads, and driving engagement through data-driven strategies. My strong background in business intelligence and client solutions allows me to translate complex data into actionable insights that foster measurable business growth. With experience designing and executing end-to-end lead generation campaigns, managing social media accounts, creating promotional artwork, implementing automated workflows using CRM tools, and monitoring campaign performance, I am passionate about delivering high-quality results and building strong client relationships through clear communication and tailored solutions.

Mikela Cutajar

I am a freelance digital marketing and analytics professional with expertise in social media campaigns, Meta Business Suite advertising, and performance reporting. I excel at optimizing campaigns, generating leads, and driving engagement through data-driven strategies. My strong background in business intelligence and client solutions allows me to translate complex data into actionable insights that foster measurable business growth. With experience designing and executing end-to-end lead generation campaigns, managing social media accounts, creating promotional artwork, implementing automated workflows using CRM tools, and monitoring campaign performance, I am passionate about delivering high-quality results and building strong client relationships through clear communication and tailored solutions.

Available to hire

I am a freelance digital marketing and analytics professional with expertise in social media campaigns, Meta Business Suite advertising, and performance reporting. I excel at optimizing campaigns, generating leads, and driving engagement through data-driven strategies. My strong background in business intelligence and client solutions allows me to translate complex data into actionable insights that foster measurable business growth.

With experience designing and executing end-to-end lead generation campaigns, managing social media accounts, creating promotional artwork, implementing automated workflows using CRM tools, and monitoring campaign performance, I am passionate about delivering high-quality results and building strong client relationships through clear communication and tailored solutions.

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Experience Level

Expert
Expert
Intermediate
Intermediate

Language

English
Fluent
Maltese
Fluent

Work Experience

Consultant at Deloitte BI
June 1, 2025 - August 26, 2025
Designed and developed interactive Power BI dashboards enabling stakeholders to make faster, data-driven decisions. Built and optimized ETL pipelines to ensure accurate, clean, and timely integration of data from multiple sources. Acted as a trusted advisor to clients, supporting financial consolidation processes and translating complex data into clear, actionable insights and recommendations. Collaborated with cross-functional teams to deliver analytics solutions on schedule and aligned with business objectives. Maintained strong client relationships through regular updates, demos, and training to ensure adoption of analytics solutions and long-term satisfaction.
Freelance Digital Marketing & Lead Generation Specialist at Freelance
April 1, 2024 - Present
Designed and executed end-to-end lead generation campaigns tailored to client objectives. Developed buyer personas, crafted offers/lead magnets, and created promotional artwork and posters. Set up and managed Facebook and Instagram pages via Meta Business Suite. Created and launched ad campaigns, including ads, ad sets, and audience targeting. Delivered qualified leads and provided clients with direct access to campaign results. Implemented automated lead communication workflows using GoHighLevel CRM to streamline client engagement. Monitored campaign performance and optimized strategies to maximize ROI and engagement.
Freelance Events / Digital Marketing Assistant at For A Cause Events
January 31, 2023 - August 26, 2025
Acted as key client contact, ensuring clear communication and high-quality service throughout events. Managed client expectations and resolved issues professionally. Handled social media coverage during events, creating live content and boosting digital reach. Generated high-quality leads for sponsors through direct engagement and information sharing. Gained hands-on experience in client management, lead generation, and brand promotion.

Education

BSc. (Hons) Mathematics, Statistics and Operations Research at University of Malta
January 1, 2018 - January 1, 2022
Diploma in Digital Marketing (DMI) at ICE Malta
January 11, 2030 - January 1, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Software & Internet, Media & Entertainment, Travel & Hospitality, Financial Services