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I am an SEO expert with over 10 years of experience driving organic traffic growth for major media, entertainment, and streaming brands like STARZ and Chegg. I specialize in leveraging keyword research, technical SEO, and content strategy within a data-driven framework to grow subscribers and increase conversions for subscription-based services. I take pride in connecting SEO analytics with CRM and engagement data to create impactful subscriber growth campaigns. Passionate about amplifying brand stories, I collaborate effectively across teams, embedding SEO into the content lifecycle to deliver engaging digital experiences that consistently exceed growth targets. I thrive on crafting strategic initiatives that combine technology, data, and creativity to optimize organic visibility and foster brand affinity in competitive digital landscapes.…I am an SEO expert with over 10 years of experience driving organic traffic growth for major media, entertainment, and streaming brands like STARZ and Chegg. I specialize in leveraging keyword research, technical SEO, and content strategy within a data-driven framework to grow subscribers and increase conversions for subscription-based services. I take pride in connecting SEO analytics with CRM and engagement data to create impactful subscriber growth campaigns. Passionate about amplifying brand stories, I collaborate effectively across teams, embedding SEO into the content lifecycle to deliver engaging digital experiences that consistently exceed growth targets. I thrive on crafting strategic initiatives that combine technology, data, and creativity to optimize organic visibility and foster brand affinity in competitive digital landscapes.

Raymond Spaddy

SEO Expert, Growth Marketer, Product Marketer, +2

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I am an SEO expert with over 10 years of experience driving organic traffic growth for major media, entertainment, and streaming brands like STARZ and Chegg. I specialize in leveraging keyword research, technical SEO, and content strategy within a data-driven framework to grow subscribers and increase conversions for subscription-based services. I take pride in connecting SEO analytics with CRM and engagement data to create impactful subscriber growth campaigns. Passionate about amplifying brand stories, I collaborate effectively across teams, embedding SEO into the content lifecycle to deliver engaging digital experiences that consistently exceed growth targets. I thrive on crafting strategic initiatives that combine technology, data, and creativity to optimize organic visibility and foster brand affinity in competitive digital landscapes.…I am an SEO expert with over 10 years of experience driving organic traffic growth for major media, entertainment, and streaming brands like STARZ and Chegg. I specialize in leveraging keyword research, technical SEO, and content strategy within a data-driven framework to grow subscribers and increase conversions for subscription-based services. I take pride in connecting SEO analytics with CRM and engagement data to create impactful subscriber growth campaigns. Passionate about amplifying brand stories, I collaborate effectively across teams, embedding SEO into the content lifecycle to deliver engaging digital experiences that consistently exceed growth targets. I thrive on crafting strategic initiatives that combine technology, data, and creativity to optimize organic visibility and foster brand affinity in competitive digital landscapes.

Available to hire

I am an SEO expert with over 10 years of experience driving organic traffic growth for major media, entertainment, and streaming brands like STARZ and Chegg. I specialize in leveraging keyword research, technical SEO, and content strategy within a data-driven framework to grow subscribers and increase conversions for subscription-based services. I take pride in connecting SEO analytics with CRM and engagement data to create impactful subscriber growth campaigns.

Passionate about amplifying brand stories, I collaborate effectively across teams, embedding SEO into the content lifecycle to deliver engaging digital experiences that consistently exceed growth targets. I thrive on crafting strategic initiatives that combine technology, data, and creativity to optimize organic visibility and foster brand affinity in competitive digital landscapes.

Skills

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Expert

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Expert

Work Experience

Founder, Growth Marketing & Product Strategy Consultant at In Spades Media, LLC

June 1, 2022 - Present

Founded and led enterprise SEO and growth strategies, delivering over 600 million new organic visits and substantial revenue growth for 300+ clients across entertainment, health & wellness, and digital media. Managed international digital PR campaigns and influencer marketing to boost content visibility, including coverage in The New York Times. Completed SEO audits and technical SEO optimizations that increased organic traffic by over 321% for key clients.

Director of Product, Web Product & SEO at STARZ Entertainment

January 31, 2024 - August 26, 2025

Directed comprehensive SEO strategy for STARZ, STARZPLAY, and Pantaya, achieving a 599% increase in organic traffic and a 410% boost in content visibility. Led international SEO across 35+ markets, grew web transactions by 484% contributing to subscriber growth, and managed SEO campaigns for major premieres securing top search engine rankings. Implemented technical SEO improvements including a full site recode, schema markup, and a/b testing programs driving significant conversion lifts. Also served as a board member for BLACC ERG at Lionsgate promoting diversity and inclusion.

Strategy Director, Organic Search Marketing (Practice Lead) at Critical Mass

April 30, 2018 - August 26, 2025

Led the organic search practice and managed an international SEO team, crafting strategies for high-profile clients such as BMW USA, Nissan, and Norwegian Cruise Line. Achieved a 31% YoY increase in organic leads for BMW USA in 90 days and upsold over $400K in SEO business within five months. Directed a major redesign increasing BMW USA search traffic by 410%, and initiated a replatforming with technical SEO improvements including faster page loads and schema markup.

Manager, SEO & Content Marketing at Chegg

June 30, 2017 - August 26, 2025

Owned and executed SEO strategy for Chegg’s portfolio of writing tools including plagiarism checkers and citation sites. Developed SEO-driven editorial content that generated over 467K backlinks and increased Chegg’s search visibility by 59% in 120 days. Aligned SEO with web, email, and social media efforts to maximize acquisition and engagement.

Head of Digital and Content Marketing at Spherical Communications

February 28, 2016 - August 26, 2025

Led transformation from freelance consulting to a full-service digital agency, building SEO, content marketing, and social media teams focused on luxury travel clients. Developed and implemented growth strategies, managed content production, and executed high-profile campaigns including collaborations with The New York Times. Published over 2,500 branded content pieces boosting organic traffic, social engagement, and bookings.

SEO & Growth Consultant at High Times Magazine

December 31, 2013 - August 26, 2025

Developed custom growth and acquisition strategies increasing visitors by 321.75% to 2.5 million monthly. Guided editorial teams on search-friendly content practices achieving significant traffic and ranking improvements. Implemented technical SEO including code improvements, redirect strategies, and page speed optimization.

Director of SEO and Digital Content at Everyday Doctors at Everyday Health

December 31, 2013 - August 26, 2025

Helped scale the Everyday Doctors division from 3 to 250 client sites prior to acquisition. Managed remote freelance teams on monthly SEO and content delivery, consulting healthcare professionals on SEO strategies that achieved 19% monthly organic growth and first-page rankings for over half the keywords targeted. Developed project management system to enhance collaboration.