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I am a passionate industrial and graphic designer dedicated to creating joyful experiences through beauty products, packaging, and branding. With a strong foundation in trend forecasting, market analysis, and user research, I enjoy collaborating across teams to develop innovative designs that enhance user engagement and brand identity. My experience spans primary and secondary packaging development, digital marketing graphics, social media visual storytelling, and event collateral design. Throughout my internships and academic projects, I have successfully led teams, managed cross-functional collaborations, and contributed to user experience improvements with a focus on packaging and graphic design. I am committed to applying my skills in creative problem-solving, visual communication, and market research to deliver impactful design solutions in the beauty and consumer goods sectors.…I am a passionate industrial and graphic designer dedicated to creating joyful experiences through beauty products, packaging, and branding. With a strong foundation in trend forecasting, market analysis, and user research, I enjoy collaborating across teams to develop innovative designs that enhance user engagement and brand identity. My experience spans primary and secondary packaging development, digital marketing graphics, social media visual storytelling, and event collateral design. Throughout my internships and academic projects, I have successfully led teams, managed cross-functional collaborations, and contributed to user experience improvements with a focus on packaging and graphic design. I am committed to applying my skills in creative problem-solving, visual communication, and market research to deliver impactful design solutions in the beauty and consumer goods sectors.

Ella Hiley

Packaging Designer, Graphic Designer, Illustrator, +2

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I am a passionate industrial and graphic designer dedicated to creating joyful experiences through beauty products, packaging, and branding. With a strong foundation in trend forecasting, market analysis, and user research, I enjoy collaborating across teams to develop innovative designs that enhance user engagement and brand identity. My experience spans primary and secondary packaging development, digital marketing graphics, social media visual storytelling, and event collateral design. Throughout my internships and academic projects, I have successfully led teams, managed cross-functional collaborations, and contributed to user experience improvements with a focus on packaging and graphic design. I am committed to applying my skills in creative problem-solving, visual communication, and market research to deliver impactful design solutions in the beauty and consumer goods sectors.…I am a passionate industrial and graphic designer dedicated to creating joyful experiences through beauty products, packaging, and branding. With a strong foundation in trend forecasting, market analysis, and user research, I enjoy collaborating across teams to develop innovative designs that enhance user engagement and brand identity. My experience spans primary and secondary packaging development, digital marketing graphics, social media visual storytelling, and event collateral design. Throughout my internships and academic projects, I have successfully led teams, managed cross-functional collaborations, and contributed to user experience improvements with a focus on packaging and graphic design. I am committed to applying my skills in creative problem-solving, visual communication, and market research to deliver impactful design solutions in the beauty and consumer goods sectors.

Available to hire

I am a passionate industrial and graphic designer dedicated to creating joyful experiences through beauty products, packaging, and branding. With a strong foundation in trend forecasting, market analysis, and user research, I enjoy collaborating across teams to develop innovative designs that enhance user engagement and brand identity. My experience spans primary and secondary packaging development, digital marketing graphics, social media visual storytelling, and event collateral design.

Throughout my internships and academic projects, I have successfully led teams, managed cross-functional collaborations, and contributed to user experience improvements with a focus on packaging and graphic design. I am committed to applying my skills in creative problem-solving, visual communication, and market research to deliver impactful design solutions in the beauty and consumer goods sectors.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Creative Intern at TARTE COSMETICS

August 31, 2025 - August 26, 2025

Led the Summer Intern Committee as team lead, planning a close-out event for 50 people and conducting market research into the APAC beauty market to identify unmet needs. Designed a new set of hand-drawn patterns for cosmetic contact lenses and measured prototype lenses for print quality. Presented market research, print quality findings, and new patterns to JJVR & D leadership in Jacksonville, FL and Irvine, CA. Collaborated on primary and secondary packaging concept development and mailer designs, preparing dieline files for manufacturers and reviewing samples to match prints. Designed email graphics for digital marketing campaigns and created story graphics and Meta visuals supporting social media campaigns.

R&D Intern - Beauty Platform at JOHNSON & JOHNSON VISION R&D

August 31, 2024 - August 26, 2025

Served as media liaison between students, faculty, alumni, and partners; curated and managed content for program social media including articles, photos, videos, and graphics. Recognized by the Industrial Design Advisory Board for outstanding commitment. Contributed to CX improvements for the Shape Tape PDP using Figma to enhance user shopping experience and engagement. Supported events team by developing welcome signage and printed collateral for brand events.

Communications and Social Media Manager at VIRGINIA TECH INDUSTRIAL DESIGN

May 1, 2025 - August 26, 2025

Collaborated with Brand Marketing to design and update B2B materials including line sheets and decks for partnership meetings. Created reusable templates to streamline future updates. Participated in intern brainstorming meetings with creative and marketing teams to generate visual concepts and campaign ideas. Contributed to a cross-functional intern capstone project involving a competitive audit of 10 concealers, focusing on UX improvements and visual storytelling.