I'm a communications and advertising expert, a bilingual French/English copywriter with 15 years in advertising agencies. I would like to focus on content creation, strategy and management, and I'm excited to meet you.

J.P. Martin

I'm a communications and advertising expert, a bilingual French/English copywriter with 15 years in advertising agencies. I would like to focus on content creation, strategy and management, and I'm excited to meet you.

Available to hire

I’m a communications and advertising expert, a bilingual French/English copywriter with 15 years in advertising agencies.

I would like to focus on content creation, strategy and management, and I’m excited to meet you.

See more

Language

French
Fluent
English
Fluent

Work Experience

Content Manager Senior at Bulane
January 1, 2024 - August 26, 2025
Managed the definition and deployment of brand platform and signature. Designed and optimized sales and trade show materials, including SEO copywriting and content management involving strategy, creation, editing, and KPIs.
Consultant / Senior Writer at BCG Brighthouse
January 1, 2023 - August 26, 2025
Elaborated and copywrote Direct Mailings and Emailings in French and English, adaptable to 27 countries where Nissan Europe is present.
360 Copywriter at Multiple Companies (freelance)
January 1, 2018 - August 26, 2025
Various copywriting projects across multiple platforms and clients from 2015 to 2018
Junior Copywriter at Publicis Dialog (D2NA)
December 31, 2014 - August 26, 2025
Managed an external creative team to produce content adapted to digital channels (social networks, website, blogs, videos, etc.). Supported Microsoft B2B partners and customers in their digital transformation. Rewrote and transformed content for Microsoft entities for digestible social media and SEO copywriting. Responsible for consultancy, strategy implementation, customer relations and reporting. Defined and brought to life the Purpose of international companies through development, execution, and writing of communication tools and campaigns. Elaborated and deployed ESG and DEI strategies for global groups. Created a humorous 5-episode web series to promote KPMG's employer brand and multiple award-winning employer branding campaign for the French Navy including prints, commercials, social posts, website redesign and job offers. Assisted the Creative Director in managing teams and executing campaigns. Redesigned Radancy’s website and implemented a personalized job board. Managed pro
Content Reshaper & Project Manager at Microsoft (via Brainsonic)
December 31, 2015 - August 26, 2025
Rewrote and transformed content for various Microsoft entities to make it digestible on social networks and for SEO. Oversaw project management tasks for content reshaping initiatives.
Junior Copywriter at Publicis Dialog (DNA)
December 31, 2014 - September 9, 2025
Managed external creative teams to produce content for digital channels (social networks, websites, blogs, videos, etc.); supported Microsoft’s B2B partners and customers in their digital transformation; rewrote and transformed content for social networks; SEO copywriting; consultancy, strategy implementation, customer relations and reporting.
Content Reshaper & Project Manager at Brainsonic (Microsoft account via Brainsonic)
December 31, 2015 - September 9, 2025
Reshaped and managed content for Microsoft across digital channels; coordinated with Microsoft entities; delivered SEO copy and brand tonality; led content campaigns.
Copywriter at 360 Copywriter
December 31, 2018 - September 9, 2025
Content creation and copywriting for diverse clients; redesign of employer branding campaigns; adaptable content for digital channels across 27 countries; strategy and execution.
Creative Director Assistant & Senior Copywriter at Radancy
December 31, 2022 - September 9, 2025
Led content creation and copywriting for multi-country campaigns; supported the development of employer branding and digital campaigns; designed and managed content across digital channels; contributed to ESG/DEI strategy and major client campaigns including 5-episode web series for KPMG and recruitment branding for the French Navy.
Consultant / Senior Writer at BCG BrightHouse
December 31, 2023 - September 9, 2025
Advised on internal communications and brand positioning; produced high-impact copy and content strategies for BCG clients; contributed to multi-channel campaigns and creative development.

Education

Bachelor in Advertising at ISCOM / Winthrop University
January 11, 2030 - August 26, 2025
Bachelor in Advertising at ISCOM / Winthrop University
January 11, 2030 - September 9, 2025

Qualifications

Bachelor in Advertising
January 11, 2030 - September 9, 2025

Industry Experience

Professional Services, Media & Entertainment, Retail, Software & Internet, Government