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I am a Senior SEO Product Leader with over 15 years of experience driving organic growth for global brands across ecommerce, media, and marketplaces. I specialize in blending deep technical SEO expertise with advanced use of generative AI for content creation, sentiment analysis, competitive intelligence, and keyword clustering. My ability to align cross-functional teams and integrate SEO into product roadmaps allows me to deliver measurable gains on key business metrics. Throughout my career, I have led high-impact product teams, collaborating closely with engineering and content teams to build scalable SEO growth frameworks. My strengths include internal search optimization, taxonomy design, AI-assisted content workflows, and experimentation. I am passionate about using data-driven SEO strategies to enhance discoverability, drive conversion, and scale organic traffic in diverse industries.…I am a Senior SEO Product Leader with over 15 years of experience driving organic growth for global brands across ecommerce, media, and marketplaces. I specialize in blending deep technical SEO expertise with advanced use of generative AI for content creation, sentiment analysis, competitive intelligence, and keyword clustering. My ability to align cross-functional teams and integrate SEO into product roadmaps allows me to deliver measurable gains on key business metrics. Throughout my career, I have led high-impact product teams, collaborating closely with engineering and content teams to build scalable SEO growth frameworks. My strengths include internal search optimization, taxonomy design, AI-assisted content workflows, and experimentation. I am passionate about using data-driven SEO strategies to enhance discoverability, drive conversion, and scale organic traffic in diverse industries.

Andrew Rodrigues

SEO Expert, Product Designer, Content Creator, +2

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I am a Senior SEO Product Leader with over 15 years of experience driving organic growth for global brands across ecommerce, media, and marketplaces. I specialize in blending deep technical SEO expertise with advanced use of generative AI for content creation, sentiment analysis, competitive intelligence, and keyword clustering. My ability to align cross-functional teams and integrate SEO into product roadmaps allows me to deliver measurable gains on key business metrics. Throughout my career, I have led high-impact product teams, collaborating closely with engineering and content teams to build scalable SEO growth frameworks. My strengths include internal search optimization, taxonomy design, AI-assisted content workflows, and experimentation. I am passionate about using data-driven SEO strategies to enhance discoverability, drive conversion, and scale organic traffic in diverse industries.…I am a Senior SEO Product Leader with over 15 years of experience driving organic growth for global brands across ecommerce, media, and marketplaces. I specialize in blending deep technical SEO expertise with advanced use of generative AI for content creation, sentiment analysis, competitive intelligence, and keyword clustering. My ability to align cross-functional teams and integrate SEO into product roadmaps allows me to deliver measurable gains on key business metrics. Throughout my career, I have led high-impact product teams, collaborating closely with engineering and content teams to build scalable SEO growth frameworks. My strengths include internal search optimization, taxonomy design, AI-assisted content workflows, and experimentation. I am passionate about using data-driven SEO strategies to enhance discoverability, drive conversion, and scale organic traffic in diverse industries.

Available to hire

I am a Senior SEO Product Leader with over 15 years of experience driving organic growth for global brands across ecommerce, media, and marketplaces. I specialize in blending deep technical SEO expertise with advanced use of generative AI for content creation, sentiment analysis, competitive intelligence, and keyword clustering. My ability to align cross-functional teams and integrate SEO into product roadmaps allows me to deliver measurable gains on key business metrics.

Throughout my career, I have led high-impact product teams, collaborating closely with engineering and content teams to build scalable SEO growth frameworks. My strengths include internal search optimization, taxonomy design, AI-assisted content workflows, and experimentation. I am passionate about using data-driven SEO strategies to enhance discoverability, drive conversion, and scale organic traffic in diverse industries.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

SEO and Product Growth at Shutterstock

June 1, 2025 - August 26, 2025

Led enterprise SEO growth initiatives across three global brands, achieving a 300% year-over-year traffic increase for Premiumbeat.com via improved intent targeting, query mapping, and landing page design. Integrated generative AI across SEO workflows including SERP sentiment analysis, keyword clustering, and large-scale content enrichment and translation. Scaled taxonomy and internal linking strategies to improve discoverability and index coverage for asset libraries. Partnered with engineering and analytics teams to define KPIs, lead SEO experiments, and align strategy across product, content, and marketing.

SEO & Search Product (Contract) at Tractor Supply Company

March 1, 2024 - August 26, 2025

Led SEO optimization implementing NLP-informed taxonomy and product naming refinements to improve topic cluster alignment and content discoverability. Improved crawl depth and query relevance through internal search enhancements including Google Retail Search proof of concept, driving a 4% lift in traffic and 30% increase in indexed pages. Collaborated with product and content teams to define SEO requirements and monitor KPIs tied to ranking and engagement performance.

SEO Growth Lead at Linktree

July 1, 2022 - August 26, 2025

Developed and executed SEO strategy to increase sign-ups and site traffic through keyword clustering, topic mapping, and content evolution. Achieved 75% year-over-year SEO traffic growth and increased SEO-driven sign-ups from 21% to 23% by formalizing growth frameworks and integrating SEO into GTM planning, product personalization, and onboarding flows. Led collaboration across product and engineering teams to scale intent-based keyword targeting and test landing page structures.

SEO and Internal Search Manager at Wegmans Food Markets

January 1, 2022 - August 26, 2025

Led enterprise SEO strategy during ecommerce transformation, driving 30% year-over-year organic traffic growth through crawl/index improvements, local search, and content and video optimization. Overhauled internal search experience and merchandising logic, resulting in a 30% lift in search-to-cart rate and 50% increase in private label penetration. Developed and launched SEO-focused product naming guidelines in collaboration with merchant and content teams, driving a 40% increase in organic traffic and 60% lift in conversions for Wegmans-brand products.

Head of SEO (AU, CA, MX, ZA) at eBay Classifieds Group

February 1, 2019 - August 26, 2025

Led SEO strategy across four international markets overseeing cross-functional teams and aligning global product and content teams around scalable organic growth frameworks. Delivered five consecutive years of year-over-year SEO growth, including a 40% increase in new users and millions of incremental visits. Built scalable SEO testing frameworks to prioritize and validate high-impact opportunities across multiple brands. Launched an internal linking initiative as part of a rapid experimentation program, increasing premium page indexation by 50% and boosting SEO traffic by 20% in year one. Partnered with engineering on search UX and taxonomy improvements, enhancing discoverability across mobile and desktop experiences.