Search Engine Marketing Specialist at DL1961 & Warp + Weft Freelance

Launched and managed Google Paid Search campaigns to maximize ROAS and generate qualified leads for two e-commerce brands. Implemented audience segmentation and intent-based targeting to increase acquisition across multiple segments. Optimized Google Merchant Center, Google Business Profiles, and Shopify product feeds to enhance visibility on Google Shopping and Search. Addressed SEO fundamentals including meta tags, alt text, heading structure, structured data, and link fixes. Conducted keyword research and competitor benchmarking. Created Looker Studio dashboards to monitor key metrics and optimize spend using GA4 data.

Client Success Manager at Local SEO Help Freelance

Managed localized search campaigns for SMBs across various industries with a focus on visibility and foot traffic through ZIP-code and geo-targeted strategies. Acted as primary contact for business owners to develop cost-effective digital marketing plans balancing performance with tight budgets. Set up and optimized Google Ads, Google Business Profiles, and website SEO to improve search presence and lead quality. Provided tailored SEO strategy, keyword targeting, content optimization, and technical fixes for local service businesses. Supported projects in cell phone repair, wireless dealers, retail, and other service-based sectors.

Webmaster at Industrial Specialties Manufacturing, Inc. Freelance

Led comprehensive web strategy across Magento and ExpressionEngine CMS platforms, enabling seamless integration and reporting. Participated in two full website redesigns while maintaining SEO equity and technical performance. Conducted website audits using Ahrefs, SEMrush, Screaming Frog, and Data Studio resulting in consistent year-over-year organic growth. Optimized landing pages, blog content, and email campaigns to increase engagement and conversions for B2B and direct sales. Managed Google Ads and Bing Ads campaigns alongside automated email sequences, optimizing targeting and bidding to improve ROAS. Migrated analytics tracking from Universal Analytics to GA4 ensuring continuity in tracking and attribution. Supported technical SEO initiatives including structured data, crawl error resolution, and canonical strategies.

Web Developer / Project Manager at Office of International Affairs

Led successful web redesign involving five cross-functional departments from ideation through launch, delivering on time and budget. Managed and optimized website content for SEO ensuring visibility and adherence to best practices. Ensured clear communications on project status via reports, timelines, and feedback to staff and faculty.

Marketing Assistant at Office of Public Affairs

Led a website redesign project managing content creation and collaboration. Implemented SEO strategies for a user-friendly and optimized final site aimed at target audiences. Managed and updated a public administration job database employing SEO best practices to increase visibility. Provided technical support and training in computer lab components via Help Desk.

Search Engine Marketing Specialist at DL1961 & Warp + Weft

Led revenue growth by launching and managing Google Ads campaigns (Search, Shopping, Performance Max) that consistently maximized ROAS and delivered high-quality leads. Expanded customer reach through advanced audience segmentation, keyword targeting, and intent-based strategies, improving customer acquisition efficiency across diverse buyer segments. Boosted visibility and sales by setting up and optimizing Google Merchant Center, Google Business Profile, and Shopify product feeds, ensuring seamless integration across Shopping and Search. Strengthened SEO performance by addressing core technical and on-page fundamentals (meta tags, alt text, schema, internal linking, site health), resulting in improved organic rankings and ad quality scores. Unlocked growth opportunities through in-depth keyword research and competitor benchmarking, refining campaign and content strategy to capture share in competitive markets. Empowered data-driven decisions by building GA4 + Looker Studio dashboards

Client Success Manager at Local SEO Help

Managed localized SEO and paid search campaigns for SMBs across multiple industries, using geo-targeting, ZIP-code segmentation, and citation strategies to improve local visibility and drive foot traffic. Served as the primary consultant for business owners, designing cost-effective digital marketing plans that balanced performance with budget constraints. Optimized Google Business Profiles, Google Ads campaigns, and website SEO, resulting in stronger map pack rankings, lead quality, and conversion performance. Implemented keyword targeting, content optimization, schema markup, and technical fixes tailored to the unique needs of location-based service businesses. Delivered measurable growth across industries including cell phone repair, wireless, retail, and local services, ensuring campaigns were customized for hyper-local relevance and customer intent.

Webmaster at Industrial Specialties Manufacturing, Inc.

Led end-to-end web strategy across a dual-CMS environment (Magento + ExpressionEngine), ensuring seamless integration, content consistency, and uninterrupted reporting across platforms. Participated in two complete website redesigns, supporting cross-functional teams through planning, development, and launch while preserving SEO equity and technical performance. Conducted comprehensive website audits using Ahrefs, SEMrush, Screaming Frog, and Data Studio, resulting in consistent YoY organic growth. Optimized landing pages, blog content, and email campaigns to increase engagement and conversion rates across both B2B and direct sales channels. Managed Google Ads and Bing Ads campaigns alongside automated email sequences, optimizing targeting, bidding, and creative to deliver strong ROAS and expand market reach. Migrated analytics tracking from Universal Analytics to GA4, ensuring continuity in reporting, goal tracking, and conversion attribution. Supported technical SEO initiatives inclu

Web Developer / Project Manager at Office of International Affairs

Spearheaded a successful web redesign initiative involving five cross-functional departments, from ideation to execution, delivering the project on time and within budget. Managed and optimized website content for search engines, ensuring visibility and adherence to SEO best practices. Ensured transparent communication throughout projects by disseminating project deadlines, progress, and developments to staff and faculty with clear, concise reports, timelines, and feedback.

Marketing Assistant at Office of Public Affairs

Led the website redesign project, orchestrating content creation and collaboration. Implemented SEO strategies to craft a user-friendly and optimized final product tailored to the target audience's needs. Managed and updated an extensive public administration job database, employing SEO best practices to enhance visibility and relevance for field-specific job seekers. Provided top-notch technical support and training in computer lab components through the Help Desk, resolving hardware and software issues.

Search Engine Marketing Specialist at DL1961 & Warp + Weft

Led Google Ads campaigns (Search, Shopping, Performance Max) to maximize ROAS and generate high-quality leads; expanded audience segmentation and intent-based targeting to improve acquisition efficiency; set up and optimized Google Merchant Center, Google Business Profile, and Shopify product feeds for seamless Shopping and Search integration; strengthened SEO through core technical and on-page optimizations; conducted in-depth keyword research and competitor benchmarking to capture share in competitive markets; built GA4 and Looker Studio dashboards to surface CTR, CPC, conversions, and attribution insights for real-time spend optimization; enhanced Amazon PDPs with A+ content and catalog troubleshooting to drive discoverability and conversions.

Client Success Manager at Local SEO Help

Managed localized SEO and paid search campaigns for SMBs using geo-targeting, ZIP-code segmentation, and citation strategies to boost local visibility and foot traffic; designed cost-effective digital marketing plans aligned with client budgets; optimized Google Business Profiles, Google Ads, and site SEO for stronger map pack rankings, lead quality, and conversions; implemented keyword targeting, schema markup, and technical fixes for location-based services; delivered measurable growth across diverse local industries.

Webmaster at Industrial Specialties Manufacturing, Inc.

Led end-to-end web strategy in a dual-CMS environment (Magento + ExpressionEngine); participated in two full website redesigns, supporting cross-functional teams through planning, development, and launch while preserving SEO equity and technical performance; conducted comprehensive website audits and optimization to drive YoY organic growth; managed ads campaigns and email sequences to deliver strong ROAS and expand market reach; migrated analytics tracking from Universal Analytics to GA4 and supported technical SEO initiatives including structured data and canonicalization.

Web Developer / Project Manager at Office of International Affairs

Spearheaded a successful web redesign initiative involving five cross-functional departments, from ideation to execution, delivering the project on time and within budget; managed and optimized website content for search engines; ensured transparent communication with staff and faculty through clear reports, timelines, and progress updates.

Marketing Assistant at Office of Public Affairs

Led the website redesign project, orchestrating content creation and collaboration; implemented SEO strategies to craft a user-friendly and optimized product; managed and updated a public administration job database with SEO best practices; provided technical support and training in computer labs.

Search Engine Marketing Specialist at DL1961 & Warp + Weft

Drove revenue growth by launching and managing Google Ads campaigns (Search, Shopping, Performance Max) to maximize ROAS and generate high-quality leads. Expanded customer reach through advanced audience segmentation and intent-based strategies, improving acquisition efficiency. Set up and optimized Google Merchant Center, Google Business Profile, and Shopify product feeds for seamless Shopping and Search integration. Strengthened SEO through core technical and on-page optimizations (meta tags, alt text, schema, internal linking, site health). Conducted in-depth keyword research and competitor benchmarking to refine campaigns and capture share in competitive markets. Built GA4 + Looker Studio dashboards to surface CTR, CPC, conversion trends, and attribution insights for real-time spend optimization. Enhanced Amazon PDP optimization and catalog troubleshooting to boost discoverability and conversions.

Client Success Manager at Local SEO Help

Managed localized SEO and paid search campaigns for SMBs across industries using geo-targeting, ZIP-code segmentation, and citation strategies to improve local visibility and drive foot traffic. Served as primary consultant for business owners, designing cost-effective digital marketing plans aligned with budgets. Optimized Google Business Profiles, Google Ads campaigns, and website SEO to strengthen map pack rankings, lead quality, and conversions. Implemented keyword targeting, content optimization, schema markup, and technical fixes for location-based service businesses. Delivered measurable growth across multiple industries including cell phone repair, wireless, retail, and local services with hyper-local relevance and intent.

Webmaster at Industrial Specialties Manufacturing, Inc.

Led end-to-end web strategy across a dual-CMS environment (Magento + ExpressionEngine), ensuring seamless integration and reporting. Participated in two complete website redesigns, supporting cross-functional teams through planning, development, and launch while preserving SEO equity and performance. Conducted website audits with Ahrefs, SEMrush, Screaming Frog, and Data Studio, driving YoY organic growth. Optimized landing pages, blog content, and email campaigns to boost engagement and conversions across B2B and direct sales channels. Managed Google Ads and Bing Ads campaigns, and live automated email sequences to achieve strong ROAS and broaden market reach. Migrated analytics tracking from Universal Analytics to GA4 for continuity in reporting and attribution. Supported technical SEO initiatives including structured data, crawl error resolution, and canonicalization.

Web Developer / Project Manager at Office of International Affairs

Spearheaded a web redesign initiative involving five cross-functional departments, delivering the project on time and within budget. Managed and optimized website content for search engines, adhering to SEO best practices. Ensured transparent communication across projects by providing clear deadlines, progress updates, and concise reports to staff and faculty.