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Pauline Hotelier

Available to hire

Hi, I'm Pauline Hotelier, a passionate and experienced Art Director currently working in Miami within the luxury travel and marketing industry.

About

Hi, I’m Pauline Hotelier, a passionate and experienced Art Director currently working in Miami within the luxury travel and marketing industry. I enjoy leading creative teams and delivering innovative brand experiences that blend technology and storytelling. Over the years, I’ve developed a knack for brand development, experiential design, and producing compelling multi-channel campaigns.

I started my career with roles in design and branding for various companies and later founded my own creative agency. I thrive on collaborating with diverse teams and clients to create vibrant visual identities and engaging marketing assets that resonate with audiences. I’m fluent in English and French and have conversational Spanish skills that help me connect in multicultural environments.

  • 5 years' experience
  • Joined August 2025

Languages

  • EnglishFluent
  • FrenchFluent
  • Spanish; CastilianIntermediate

Industry experience

  • Media & Entertainment
  • Travel & Hospitality
  • Retail
  • Professional Services
  • Software & Internet

Work experience· 5 roles

Art Director · Virgin VoyagesJul 2024 – Present · 2 yrs 5 mos

Led creative direction for the launch of the "Brilliant Lady" ship by managing a cross-functional studio team to deliver integrated visual assets across digital, print, and experiential channels. Developed an AI-driven onboard personalized mermaid avatar experience that enhanced brand immersion. Directed multi-channel marketing campaigns for key seasonal events such as Memorial Day, Black Friday, and Cyber Sale.

Junior Art Director · Virgin VoyagesJun 2024 – Aug 2025 · 1 yr 3 mos

Managed end-to-end marketing production including image sourcing, photography editing, creative strategy, iconography design, and web asset delivery. Collaborated effectively within a 15-member creative team contributing to the success of multiple campaigns.

Art Director · Social ChainMar 2023 – Aug 2025 · 2 yrs 6 mos

Directed visual strategy and creative execution for major Fortune 500 clients including TikTok, Zalando, and Brother Printers. Created persuasive pitch decks and sales materials that helped secure new business and contributed to agency growth. Improved collaboration between account managers and the creative team, enhancing efficiency and reducing delivery timelines.

Head Branding & Graphic Designer · ZeamoOct 2021 – Aug 2025 · 3 yrs 11 mos
Brand Developer · Claire RoseDec 2020 – Aug 2025 · 4 yrs 9 mos

Education

BFA Communication Design · Parsons, The New School2014 – 2018
High School Diploma · American School of Dubai2010 – 2014
General Education · Collège du Léman2002 – 2010

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