I am a strategic and collaborative Creative Leader with over 15 years of combined in-house and agency experience, including leadership roles at major brands like Amazon, Nike, and Best Buy. I specialize in directing cross-functional creative teams and translating complex business objectives into impactful multi-channel campaigns that elevate brand standards across visual, digital, and physical platforms. I am passionate about mentoring talent, building creative processes, and leading high-visibility initiatives from concept to execution.
I bring hands-on design expertise in typography, copy direction, and customer experience design, and I am fluent in both English and Spanish. My collaborative coaching style empowers team growth through mentorship and regular feedback, while my strategic thinking ensures alignment between creative vision and business outcomes. I am a champion of creative quality and foster cultures of autonomy, innovation, and accountability within my teams.
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