I am a strategic and collaborative Creative Leader with over 15 years of combined in-house and agency experience, including leadership roles at major brands like Amazon, Nike, and Best Buy. I specialize in directing cross-functional creative teams and translating complex business objectives into impactful multi-channel campaigns that elevate brand standards across visual, digital, and physical platforms. I am passionate about mentoring talent, building creative processes, and leading high-visibility initiatives from concept to execution. I bring hands-on design expertise in typography, copy direction, and customer experience design, and I am fluent in both English and Spanish. My collaborative coaching style empowers team growth through mentorship and regular feedback, while my strategic thinking ensures alignment between creative vision and business outcomes. I am a champion of creative quality and foster cultures of autonomy, innovation, and accountability within my teams.

Luis Vargas

I am a strategic and collaborative Creative Leader with over 15 years of combined in-house and agency experience, including leadership roles at major brands like Amazon, Nike, and Best Buy. I specialize in directing cross-functional creative teams and translating complex business objectives into impactful multi-channel campaigns that elevate brand standards across visual, digital, and physical platforms. I am passionate about mentoring talent, building creative processes, and leading high-visibility initiatives from concept to execution. I bring hands-on design expertise in typography, copy direction, and customer experience design, and I am fluent in both English and Spanish. My collaborative coaching style empowers team growth through mentorship and regular feedback, while my strategic thinking ensures alignment between creative vision and business outcomes. I am a champion of creative quality and foster cultures of autonomy, innovation, and accountability within my teams.

Available to hire

I am a strategic and collaborative Creative Leader with over 15 years of combined in-house and agency experience, including leadership roles at major brands like Amazon, Nike, and Best Buy. I specialize in directing cross-functional creative teams and translating complex business objectives into impactful multi-channel campaigns that elevate brand standards across visual, digital, and physical platforms. I am passionate about mentoring talent, building creative processes, and leading high-visibility initiatives from concept to execution.

I bring hands-on design expertise in typography, copy direction, and customer experience design, and I am fluent in both English and Spanish. My collaborative coaching style empowers team growth through mentorship and regular feedback, while my strategic thinking ensures alignment between creative vision and business outcomes. I am a champion of creative quality and foster cultures of autonomy, innovation, and accountability within my teams.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Design Consultant at AC Transit
March 1, 2025 - August 26, 2025
Developed multi-channel communication materials for system-wide changes. Designed scalable visual assets to enhance agency-wide brand consistency.
Associate Creative Director at Callisto Media
July 1, 2022 - August 26, 2025
Directed a team across diverse publishing categories, overseeing concept development and execution. Streamlined workflows, improved project velocity, and implemented team-wide creative reviews. Mentored junior creatives, fostering a culture of innovation and accountability.
Creative Manager, Devices at Amazon
March 1, 2020 - August 26, 2025
Oversaw brand design and creative direction across major product lines such as Kindle, Fire, Echo, and more. Led cross-functional alignment with stakeholders on brand strategy and customer experience. Championed end-to-end retail brand experience, from visual identity to in-store execution.
Associate Creative Director, Channel Design at Best Buy
January 1, 2013 - August 26, 2025
Directed in-store communication design for next-generation retail formats. Ensured creative consistency across marketing, fixture design, and brand messaging.
Director of Creative Services, US Retail at Nike
December 31, 2009 - August 26, 2025
Drove creative direction for Nike Retail stores nationwide, aligning marketing and product teams. Implemented a streamlined creative approval process, improving delivery times and brand cohesion.
Senior Art Director, Mervyn’s Marketing at Target Corp
January 1, 2008 - August 26, 2025
Led seasonal campaign development and alignment with executive stakeholders. Enhanced in-store creative effectiveness and customer engagement through data-driven design.

Education

Illustration & Graphic Design at Otis/Parsons School of Design
January 11, 2030 - August 26, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Software & Internet, Consumer Goods, Professional Services