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I am a creative and data-driven social media professional with over 5 years of experience developing content strategies, managing multi-platform campaigns, and driving measurable growth for fashion, retail, beauty, and media brands. Skilled in building brand presence through engaging content, community management, and influencer collaborations, I combine creativity with analytics to deliver content that increases engagement, reach, and brand awareness. Throughout my career, I've helped small and medium businesses establish strong online presences and grow their audiences through consistent, strategic digital content. I am adept at adapting strategies across various sectors, coordinating projects from ideation to delivery, and using performance insights to optimize campaigns and client success.…I am a creative and data-driven social media professional with over 5 years of experience developing content strategies, managing multi-platform campaigns, and driving measurable growth for fashion, retail, beauty, and media brands. Skilled in building brand presence through engaging content, community management, and influencer collaborations, I combine creativity with analytics to deliver content that increases engagement, reach, and brand awareness. Throughout my career, I've helped small and medium businesses establish strong online presences and grow their audiences through consistent, strategic digital content. I am adept at adapting strategies across various sectors, coordinating projects from ideation to delivery, and using performance insights to optimize campaigns and client success.

BÁRBARA BEZERRA NOGUEIRA

Social Media Manager, Content Strategist, Content Creator, +3

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I am a creative and data-driven social media professional with over 5 years of experience developing content strategies, managing multi-platform campaigns, and driving measurable growth for fashion, retail, beauty, and media brands. Skilled in building brand presence through engaging content, community management, and influencer collaborations, I combine creativity with analytics to deliver content that increases engagement, reach, and brand awareness. Throughout my career, I've helped small and medium businesses establish strong online presences and grow their audiences through consistent, strategic digital content. I am adept at adapting strategies across various sectors, coordinating projects from ideation to delivery, and using performance insights to optimize campaigns and client success.…I am a creative and data-driven social media professional with over 5 years of experience developing content strategies, managing multi-platform campaigns, and driving measurable growth for fashion, retail, beauty, and media brands. Skilled in building brand presence through engaging content, community management, and influencer collaborations, I combine creativity with analytics to deliver content that increases engagement, reach, and brand awareness. Throughout my career, I've helped small and medium businesses establish strong online presences and grow their audiences through consistent, strategic digital content. I am adept at adapting strategies across various sectors, coordinating projects from ideation to delivery, and using performance insights to optimize campaigns and client success.

Available to hire

I am a creative and data-driven social media professional with over 5 years of experience developing content strategies, managing multi-platform campaigns, and driving measurable growth for fashion, retail, beauty, and media brands. Skilled in building brand presence through engaging content, community management, and influencer collaborations, I combine creativity with analytics to deliver content that increases engagement, reach, and brand awareness.

Throughout my career, I’ve helped small and medium businesses establish strong online presences and grow their audiences through consistent, strategic digital content. I am adept at adapting strategies across various sectors, coordinating projects from ideation to delivery, and using performance insights to optimize campaigns and client success.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Advanced

Spanish; Castilian

Intermediate

Work Experience

Social Media & Content Strategist at Moon Creative Studio (Freelance Projects)

June 30, 2025 - August 26, 2025

Built digital presence for multiple clients in fashion, beauty, gastronomy, and entertainment, adapting strategies to each sector. Developed brand identities from scratch, defining visual guidelines, tone of voice, target audience, and personas. Created and managed comprehensive content calendars aligned with product launches, seasonal campaigns, and engagement goals. Produced visuals, copy, and multimedia content tailored to platforms including Instagram, TikTok, and Facebook. Planned and executed influencer marketing campaigns to strengthen brand positioning and community trust. Delivered monthly performance reports with actionable insights to optimize reach, engagement, and conversions. Coordinated projects from ideation to delivery, balancing creativity with a data-driven approach. Helped small and medium businesses establish strong online presences, grow their audiences, and increase engagement through consistent and strategic content. Developed social media strategies that enhanc

Communication Assistant (Internship) at Grupo O POVO de Comunicação, Brazil

February 28, 2018 - August 26, 2025

Supported lifestyle and culture magazine with content creation and campaign coverage. Contributed to successful digital communication strategies.

Social Media & Content Strategist at Moon Creative Studio (Freelance Projects)

June 30, 2025 - August 27, 2025

Built digital presence for multiple clients in fashion, beauty, gastronomy, and entertainment sectors by adapting strategies specific to each sector. Developed brand identities from scratch including visual guidelines, tone of voice, target audience, and personas. Created and managed comprehensive content calendars aligned with product launches, seasonal campaigns, and engagement goals. Produced visuals, copy, and multimedia content tailored to platforms like Instagram, TikTok, and Facebook. Planned and executed influencer marketing campaigns to strengthen brand positioning and community trust. Delivered monthly performance reports with actionable insights to optimize reach, engagement, and conversions. Coordinated projects balancing creativity with a data-driven approach. Achievements include helping small and medium businesses establish strong online presences, grow their audiences, and increase engagement through consistent and strategic content.

Communication Assistant (Internship) at Grupo O POVO de Comunicação, Brazil

February 28, 2018 - August 27, 2025

Supported lifestyle and culture magazine with content creation and campaign coverage. Contributed to successful digital communication strategies.