Creative Director at The Bored Peach Club

Leading the creative and digital marketing strategy for a global platform fostering artistic collaboration and innovation. Responsible for e-commerce development and management overseeing the club’s online store, optimizing product listings, user experience, and conversion rates. Designing and managing the club's digital presence ensuring seamless functionality and engaging content. Running targeted Facebook and Instagram ads leveraging audience insights to drive traffic, engagement, and sales. A results-driven role blending creativity with performance marketing to expand reach, revenue, and artistic impact.

Area Digital Marketing Manager at Corinthia St George's Bay, Radisson Blu Resort St Julian's, Marina Hotel, Verdi Hotel, Malta

Developed and implemented marketing strategies for a funding program encompassing both digital and offline channels. Managed and designed the program's website ensuring optimal functionality and user experience. Led event organization and public relations efforts to boost visibility and engagement. Additionally handled funding applications, auditing, and accounts to support the program's financial and operational success.

Communications Assistant at Creative Europe Desk, Malta

Managed digital marketing and e-commerce operations successfully driving sales of fine art prints and generating four-figure revenue from limited edition collections. Curated and directed photoshoots to elevate product presentation while organizing exhibitions and fairs to enhance brand visibility. Led video production and photography initiatives overseeing artwork production for clients to ensure high-quality deliverables and creative excellence.

Freelance Creative & Artist at Ritty Tacsum, Malta

Managed both offline and digital marketing efforts including influencer partnerships and the development of comprehensive marketing strategies to elevate the brand. Led content creation and product shoots ensuring consistent and compelling brand messaging. Organized key brand activations to drive engagement and visibility across multiple channels. Designed all promotional material for the brand.

Marketing Manager at Levi's, Malta

Implemented B2B SEO tactics to drive organic traffic and improve search rankings. Conducted website analysis and design optimizing performance and user experience. Led the UX design for a top-ranking mobile app in the food industry ensuring intuitive navigation and user engagement.