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I am a Creative Director with over 10 years of experience in crafting compelling narratives across multiple platforms. I specialize in content creation for multi-channel marketing and integrated communication campaigns, using data-driven audience engagement strategies to increase brand awareness and engagement. I have a proven track record managing cross-functional teams, developing strategic communication plans, and ensuring alignment with organizational goals and brand identity. My career has been marked by creativity and innovation in media production, including Emmy-winning work, production leadership, digital media consulting, and expertise in technologies such as Adobe Premiere Pro, After Effects, immersive media, and AI-driven tools. I am passionate about adaptive storytelling tailored for diverse audiences while optimizing content performance across digital and traditional media.…I am a Creative Director with over 10 years of experience in crafting compelling narratives across multiple platforms. I specialize in content creation for multi-channel marketing and integrated communication campaigns, using data-driven audience engagement strategies to increase brand awareness and engagement. I have a proven track record managing cross-functional teams, developing strategic communication plans, and ensuring alignment with organizational goals and brand identity. My career has been marked by creativity and innovation in media production, including Emmy-winning work, production leadership, digital media consulting, and expertise in technologies such as Adobe Premiere Pro, After Effects, immersive media, and AI-driven tools. I am passionate about adaptive storytelling tailored for diverse audiences while optimizing content performance across digital and traditional media.

Derek Stokely

Creative Director, Writer, Photographer, +4

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I am a Creative Director with over 10 years of experience in crafting compelling narratives across multiple platforms. I specialize in content creation for multi-channel marketing and integrated communication campaigns, using data-driven audience engagement strategies to increase brand awareness and engagement. I have a proven track record managing cross-functional teams, developing strategic communication plans, and ensuring alignment with organizational goals and brand identity. My career has been marked by creativity and innovation in media production, including Emmy-winning work, production leadership, digital media consulting, and expertise in technologies such as Adobe Premiere Pro, After Effects, immersive media, and AI-driven tools. I am passionate about adaptive storytelling tailored for diverse audiences while optimizing content performance across digital and traditional media.…I am a Creative Director with over 10 years of experience in crafting compelling narratives across multiple platforms. I specialize in content creation for multi-channel marketing and integrated communication campaigns, using data-driven audience engagement strategies to increase brand awareness and engagement. I have a proven track record managing cross-functional teams, developing strategic communication plans, and ensuring alignment with organizational goals and brand identity. My career has been marked by creativity and innovation in media production, including Emmy-winning work, production leadership, digital media consulting, and expertise in technologies such as Adobe Premiere Pro, After Effects, immersive media, and AI-driven tools. I am passionate about adaptive storytelling tailored for diverse audiences while optimizing content performance across digital and traditional media.

Available to hire

I am a Creative Director with over 10 years of experience in crafting compelling narratives across multiple platforms. I specialize in content creation for multi-channel marketing and integrated communication campaigns, using data-driven audience engagement strategies to increase brand awareness and engagement. I have a proven track record managing cross-functional teams, developing strategic communication plans, and ensuring alignment with organizational goals and brand identity.

My career has been marked by creativity and innovation in media production, including Emmy-winning work, production leadership, digital media consulting, and expertise in technologies such as Adobe Premiere Pro, After Effects, immersive media, and AI-driven tools. I am passionate about adaptive storytelling tailored for diverse audiences while optimizing content performance across digital and traditional media.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Digital Media Consultant at Stokely Media LLC

May 1, 2021 - Present

Managed multiple freelance digital media projects, acquiring new business through trend analytics and leveraging new technologies. Produced and edited video content leading to significant increases in views and engagement for client campaigns. Provided post production support for educational interactive videos featured on PBS, improving visual quality through custom animations and visual effects correction. Analyzed greenscreen production data to reduce errors and post production time by revising lighting protocols.

Senior Creative Producer at Hearst Media WMUR-TV

April 30, 2025 - August 26, 2025

Led production of commercials and campaigns, earning multiple Emmy awards and nominations. Collaborated with stakeholders and media agencies to drive business outcomes, strengthened brand equity, and supported nonprofit and crisis response initiatives. Implemented brand strategy and post-production process improvements that increased workflow efficiency by 50%. Increased production volume and revenue significantly between 2023 and 2024. Utilized AI tools to reduce production time by 20%.

Creative Services Producer at Graham Media Group, KPRC2

August 1, 2021 - August 26, 2025

Pioneered strategic partnerships to execute brand initiatives for commercial accounts, developed data-driven content strategies for campaigns, and accelerated growth of social media reach by 75%. Directed digital content production and managed a team of 10 junior producers, implementing skill development programs and transitioning workflows to a cloud-based system, boosting productivity and enabling remote production.

Creative Services Producer at Houston Public Media, PBS

August 1, 2017 - August 26, 2025

Conceptualized and produced documentaries and live interactive content with millions of views. Collaborated on brand identity initiatives that improved audience satisfaction scores by 30%. Increased daily topical content to drive cross-platform engagement. Led a successful rebranding campaign to modernize the organization's visual and messaging strategy. Served as station photographer and introduced automated editing tools and training, reducing post-production time by 40%.

Creative Services Specialist at TEGNA, KHOU-TV

December 1, 2014 - August 26, 2025

Developed on-air promos, digital graphics, and branding materials for news segments ensuring visual consistency and increasing audience engagement through usage of Adobe Creative Suite. Collaborated with news and marketing teams for cross-platform audience reach improvements.