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I am an award-winning brand and design leader with over 15 years of experience helping to turn creativity into measurable growth. I specialize in building systems, mentoring teams, and fostering cross-functional partnerships so that creativity and business results move together harmoniously. My career highlights include elevating brand value by billions at Coca-Cola and Visa, launching disruptive products at U.S. Bank, and driving revenue growth at JLL. My passion lies in delivering brand strategy, UX, and go-to-market solutions that simplify complexity, unlock efficiency, and fuel customer engagement. I focus on positioning design as a growth driver by creating scalable identity systems, designing user-centered experiences, and integrating design thinking and AI-driven tools into core business strategies.…I am an award-winning brand and design leader with over 15 years of experience helping to turn creativity into measurable growth. I specialize in building systems, mentoring teams, and fostering cross-functional partnerships so that creativity and business results move together harmoniously. My career highlights include elevating brand value by billions at Coca-Cola and Visa, launching disruptive products at U.S. Bank, and driving revenue growth at JLL. My passion lies in delivering brand strategy, UX, and go-to-market solutions that simplify complexity, unlock efficiency, and fuel customer engagement. I focus on positioning design as a growth driver by creating scalable identity systems, designing user-centered experiences, and integrating design thinking and AI-driven tools into core business strategies.

Todd Brooks

Creative Director, Brand Designer, UX Designer, +2

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I am an award-winning brand and design leader with over 15 years of experience helping to turn creativity into measurable growth. I specialize in building systems, mentoring teams, and fostering cross-functional partnerships so that creativity and business results move together harmoniously. My career highlights include elevating brand value by billions at Coca-Cola and Visa, launching disruptive products at U.S. Bank, and driving revenue growth at JLL. My passion lies in delivering brand strategy, UX, and go-to-market solutions that simplify complexity, unlock efficiency, and fuel customer engagement. I focus on positioning design as a growth driver by creating scalable identity systems, designing user-centered experiences, and integrating design thinking and AI-driven tools into core business strategies.…I am an award-winning brand and design leader with over 15 years of experience helping to turn creativity into measurable growth. I specialize in building systems, mentoring teams, and fostering cross-functional partnerships so that creativity and business results move together harmoniously. My career highlights include elevating brand value by billions at Coca-Cola and Visa, launching disruptive products at U.S. Bank, and driving revenue growth at JLL. My passion lies in delivering brand strategy, UX, and go-to-market solutions that simplify complexity, unlock efficiency, and fuel customer engagement. I focus on positioning design as a growth driver by creating scalable identity systems, designing user-centered experiences, and integrating design thinking and AI-driven tools into core business strategies.

Available to hire

I am an award-winning brand and design leader with over 15 years of experience helping to turn creativity into measurable growth. I specialize in building systems, mentoring teams, and fostering cross-functional partnerships so that creativity and business results move together harmoniously. My career highlights include elevating brand value by billions at Coca-Cola and Visa, launching disruptive products at U.S. Bank, and driving revenue growth at JLL.

My passion lies in delivering brand strategy, UX, and go-to-market solutions that simplify complexity, unlock efficiency, and fuel customer engagement. I focus on positioning design as a growth driver by creating scalable identity systems, designing user-centered experiences, and integrating design thinking and AI-driven tools into core business strategies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Advertising Illustration

Expert

Expert

Intermediate

Intermediate

Work Experience

Managing Director, Design Solutions at JLL Design Solutions

January 1, 2024 - August 26, 2025

Led the Brand Activation group, managing and expanding client relationships with a 35-person multidisciplinary team. Positioned JLL’s brand activation practice as a market leader across multiple sectors including B2B, B2C, retail, and corporate. Drove new business development achieving 27% revenue growth year-over-year. Managed office P&L to ensure profitability and long-term growth. Secured multimillion-dollar client wins by repositioning the brand activation practice.

Founder & Principal at Everything Everywhere

January 1, 2024 - Present

Founded an independent consultancy delivering design leadership, brand strategy, and experience innovation to align creativity with business growth. Led engagements that position design as a growth driver, improving customer experience and accelerating go-to-market initiatives. Defined brand strategy, messaging, and scalable identity systems to strengthen recognition and market differentiation. Designed user-centered digital, product, and physical touchpoint experiences. Applied design thinking and AI-driven tools to simplify complexity and scale impact. Advised executives through workshops and consulting to integrate design into core business strategy.

Managing Director, Design Solutions at JLL Design Solutions

January 1, 2024 - August 26, 2025

Led the Brand Activation group, expanded client relationships, and managed a 35-person multidisciplinary team to position JLL’s brand activation practice as a market leader across B2B, B2C, retail, and corporate sectors. Drove new business development, achieving 27% revenue growth year-over-year. Managed office P&L ensuring profitability and long-term growth. Built and led the team improving performance and retention. Repositioned brand activation practice to secure multimillion-dollar client wins.

Founder & Principal at Everything Everywhere

January 1, 2024 - Present

Founded an independent consultancy focused on design leadership, brand strategy, and experience innovation to help organizations align creativity with business growth. Lead engagements positioning design as a growth driver, improving customer experience and accelerating go-to-market initiatives. Define brand strategy, messaging, and scalable identity systems to strengthen recognition and market differentiation. Design user-centered experiences across digital, product, and physical touchpoints to drive engagement and efficiency. Apply design thinking and AI-driven tools to simplify complexity and unlock new opportunities. Advise executives through workshops and consulting to integrate design into core business strategy.

Vice President, New Product Development at U.S. Bank

December 31, 2022 - August 26, 2025

Directed strategy and creative execution for Retail Payment Solutions, leading innovation and product launches that reshaped customer engagement. Identified market white space to define new product opportunities using research and customer metrics. Built and launched disruptive offerings to expand the product portfolio and accelerate customer adoption. Defined MVP requirements and drove Agile development for faster speed-to-market. Created consumer-facing branding including naming, positioning, and design to ensure differentiation. Applied insights and competitive intelligence to optimize portfolio performance.

Vice President, New Product Development at U.S. Bank

December 31, 2022 - August 26, 2025

Directed strategy and creative execution for Retail Payment Solutions, leading innovation and product launches reshaping customer engagement. Identified white space in the credit card market using research and customer metrics to define valuable new product opportunities. Built and launched disruptive offerings expanding portfolio and increasing customer adoption. Defined MVP requirements and trade-offs, drove Agile development cycles, and accelerated speed-to-market. Created consumer-facing branding including naming, positioning, and design, ensuring differentiation in a crowded category. Applied insights and competitive intelligence to optimize portfolio performance and strengthen product positioning.

Executive Creative Director at Goods & Services

December 31, 2020 - August 26, 2025

Led a multidisciplinary creative team of 28 members across writing, UX/UI design, development, motion, and content strategy. Delivered brand solutions driving measurable business impact. Built brand strategies and creative platforms from concept to delivery, developing high-impact campaigns. Served as a strategic partner to clients, improving efficiency and aligning creative output with business goals.

Executive Creative Director at Goods & Services

December 31, 2020 - August 26, 2025

Led a multidisciplinary creative team and partnered with clients to deliver brand solutions driving measurable business impact. Directed a 28-person team including writers, UX/UI designers, developers, motion and content strategists, inspiring creative excellence across disciplines. Built brand strategies and creative platforms from concept through delivery, developing high-impact campaigns. Served as a strategic partner to clients to improve efficiency, elevate quality, and align creative output with business goals.

Senior Vice President, Brand Design (Growth Team) at Kids2

December 31, 2018 - August 26, 2025

Directed development of global design systems spanning brand, product, packaging, marketing, retail, and advertising. Developed new brand identity, increasing U.S. awareness from 71% to 87% over two years. Managed $3M annual design budget and delivered 450 projects and 347 packaging releases. Enhanced brand cohesion across packaging, retail, digital, and marketing channels. Collaborated with cross-functional teams and suppliers to ensure quality and timely delivery.

Senior Vice President, Brand Design (Growth Team) at Kids2

December 31, 2018 - August 26, 2025

Directed development of global design systems covering brand, product, packaging, marketing, retail, and advertising. Developed new brand identity that raised U.S. awareness from 71% to 87% in two years. Managed $3M annual design budget, delivered 450 projects and 347 packaging releases. Enhanced brand cohesion across packaging, retail, digital, and marketing channels. Partnered with cross-functional teams and suppliers to ensure quality and timely delivery.

Director, Global Brand and Product Marketing at Visa Inc

December 31, 2017 - August 26, 2025

Provided strategic leadership for design and innovation in global product marketing. Developed cohesive visual brand systems and delivered global thought leadership in brand and communications design. Directed design for major international campaigns including the 2016 Rio Olympic Games and NFL Super Bowl 50. Led implementation of a brand identity platform that increased brand value from $5.9B in 2014 to $7.8B in 2017.

Director, Global Brand and Product Marketing at Visa Inc

December 31, 2017 - August 26, 2025

Provided strategic leadership in design and innovation for global product marketing. Developed cohesive visual brand systems and delivered global thought leadership in brand and communications design. Directed design of global visual systems for major marketing campaigns including the 2016 Rio Olympic Games and NFL Super Bowl 50. Led implementation of brand identity platform contributing to brand value growth from $5.9B to $7.8B (2014-2017).

Group Director, Global Design at The Coca-Cola Company

December 31, 2014 - August 26, 2025

Led the creation and implementation of global design initiatives enhancing brand value across 200 countries. Developed scalable brand identity systems and executed high-impact global marketing campaigns. Instrumental in driving brand value growth from $67B to $81.5B by 2014. Redesigned visual identity system for global cohesion with local flexibility. Directed design efforts for Olympic Games (2008-2014) and FIFA World Cup 2014, generating $350M in marketing impact and $10M in cost savings.

Group Director, Global Design at The Coca-Cola Company

December 31, 2014 - August 26, 2025

Led creation and implementation of global design initiatives enhancing brand value across 200 countries. Focused on scalable brand identity systems and high-impact global marketing campaigns. Drove brand value growth from $67B to $81.5B by 2014 through innovative design and strategic campaigns. Redesigned visual identity system ensuring cohesive global brand representation with flexibility for local markets. Directed design efforts for Olympic Games (2008-2014) and FIFA World Cup 2014, delivering $350M in marketing effort and $10M in cost savings.