Available to hire
I am an analytical and detail-oriented professional with an M.Sc. in Cognitive Science and over 5 years of experience in user research, data analysis, and interface design for enterprise and healthcare applications. I specialize in turning complex data into clear, actionable insights and designing intuitive experiences that improve user outcomes in clinical and B2B contexts.
I have hands-on experience at SAP SE and in medical billing workflows, and I am pursuing a doctorate in psychological methodology. My strengths include quantitative and qualitative research, usability testing, and scientific writing. I am fluent in English and actively improving my German, with a passion for collaboration across product, research, and engineering teams to drive measurable impact.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
German
Advanced
Work Experience
UX Researcher & Designer (Freelance) at Unicore Solutions
April 1, 2024 - PresentPlanned and conducted user research using interviews, usability testing, and surveys with tools like Maze, Lookback, and Dovetail. Transformed research findings into user personas, journey maps, and user flows using Miro, FigJam, and Notion. Designed wireframes and interactive prototypes in Figma, adhering to accessibility and mobile-first best practices. Facilitated design sprints and usability tests to iteratively improve user experiences. Collaborated with product managers, UX teams, and developers to translate insights into developer-ready designs using Figma Dev Mode and Zeplin.
UX Researcher (Working Student) at SAP SE
March 31, 2024 - August 26, 2025Conducted mixed-method user studies including moderated and unmoderated usability tests, surveys, and click tests using UserZoom and Qualtrics, resulting in a 30% improvement in task success rates. Developed user personas, task flows, and journey maps to support stakeholder engagement and design decisions. Participated in agile sprint ceremonies collaborating with product managers, designers, and developers to align research with design implementation.
Research Intern at Fraunhofer ITWM
December 31, 2022 - August 26, 2025Assisted in qualitative analysis using SUS and Think Aloud protocols and conducted surveys documenting user pain points with MAXQDA, contributing to a 15% improvement in XR interface engagement. Supported method development and user study coordination with observational recordings. Collaborated in a team to integrate research findings into design iterations, enhancing cross-functional research capabilities.
UX Researcher (Working Student) at Health 4 All
July 31, 2022 - August 26, 2025Conducted usability tests and user interviews for a healthcare app leading to a 30% increase in task completion through iterative design feedback. Analyzed survey data using Qualtrics and Excel, created user personas and journey maps addressing accessibility pain points and improving user satisfaction by 25%. Collaborated with developers and healthcare professionals in agile workflows to align app features with user needs.
UX Researcher & Designer (Freelance) at Unicore Solutions
April 1, 2024 - PresentPlanned and conducted user research including interviews, usability testing, and surveys using Maze, Lookback, and Dovetail. Created user personas, journey maps, and flows employing Miro, FigJam, and Notion. Designed accessible, mobile-first wireframes and interactive prototypes in Figma. Facilitated design sprints and usability tests, iteratively improving UX based on user feedback and metrics. Collaborated closely with product managers, UX teams, and developers to ensure research insights translated into functional design specifications. Delivered developer-ready designs leveraging Figma Dev Mode and Zeplin for responsive UI execution.
UX Researcher (Working Student) at SAP SE
April 30, 2024 - August 28, 2025Planned and facilitated qualitative and quantitative user research activities for B2B enterprise software, including moderated usability tests and automated unmoderated studies using UserZoom and UserTesting. Analyzed data from tracking, feedback, and surveys to generate actionable insights and hypotheses informing product strategy. Assisted in measuring UX KPIs and managed research logistics and presentations. Developed personas, task flows, and journey maps to drive design decisions in agile teams, communicating effectively across UX, product, and development groups.
Research Intern at Fraunhofer ITWM
December 31, 2022 - August 28, 2025Supported qualitative analysis methods such as SUS and Think Aloud protocols and documented user pain points using MAXQDA, contributing to a 15% improvement in XR interface engagement. Coordinated user study logistics and conducted observational recordings to identify behavioral patterns. Collaborated with a team to integrate findings into iterative design improvements, enhancing cross-functional research skills.
UX Researcher (Working Student) at Health 4 All
July 31, 2022 - August 28, 2025Conducted usability tests and interviews for a healthcare app, improving task completion rates by 30% through iterative design feedback. Analyzed survey data using Qualtrics and Excel to develop user personas and journey maps addressing accessibility issues, increasing user satisfaction by 25%. Collaborated with developers and healthcare professionals in agile workflows to align app features with user needs.
UX Researcher & Designer (Freelance) at Unicore Solutions
April 1, 2024 - PresentPlanned and conducted user research (interviews, usability testing, surveys) using Maze, Lookback, and Dovetail to uncover behavioral insights for omnichannel e-commerce platforms. Designed responsive wireframes and high-fidelity prototypes for web and mobile (iOS, Android), applying WCAG and mobile-first best practices. Managed content iterations in agile sprints (Jira), ensuring SLA compliance and brand consistency. Created interactive presentations and marketing collateral; delivered developer-ready designs via Figma Dev Mode and Zeplin. Facilitated design sprints and usability tests to iteratively improve UX based on feedback and performance metrics.
UX Researcher (Working Student) at SAP SE
April 1, 2024 - September 10, 2025Planned and facilitated user research activities including qualitative 1:1 moderated usability tests, quantitative unmoderated online studies, and ideation workshops for B2B enterprise software. Prepared and analyzed automated unmoderated studies using UserZoom and UserTesting. Analyzed tracking data and customer feedback to generate insights; helped measure UX KPIs and contributed to product strategy. Managed study logistics and results slides; presented findings to cross-functional teams.
Research Intern at Fraunhofer ITWM
December 1, 2022 - September 10, 2025Assisted in qualitative analysis (SUS, Think Aloud) and surveys, documenting user pain points with MAXQDA, contributing to improved XR interface engagement. Supported method development and study coordination; conducted observational recordings to identify behavioral patterns. Collaborated in a five-member team to integrate findings into design iterations.
UX Researcher (Freelance) at Health 4 All
July 1, 2022 - September 10, 2025Conducted usability tests and user interviews for a healthcare app, improving task completion rates by 30% through iterative design feedback. Analyzed survey data with Qualtrics and Excel; created user personas and journey maps addressing accessibility pain points, enhancing user satisfaction by 25%. Collaborated with developers and healthcare professionals in agile workflows.
UX Researcher & Designer (Freelance) at Unicore Solutions
April 1, 2024 - PresentConducted user research and usability testing (UserTesting, Optimal Workshop, Google Analytics), boosting user satisfaction by 20% and reducing support tickets. Designed and iterated wireframes, prototypes, and flows using Figma, Sketch, and Adobe XD, improving task completion rates by 25%. Developed information architecture and user flows with Miro and FigJam, creating smoother user journeys. Collaborated with product and engineering teams in Agile sprints, reducing time-to-market by 15%. Presented research findings with Notion, Confluence, and Mural, influencing product roadmap and engagement growth.
UX Researcher (Working Student) at SAP SE
April 1, 2024 - September 17, 2025Planned and facilitated user research activities including qualitative 1:1 moderated usability tests, quantitative unmoderated online studies, and ideation workshops to generate insights for B2B enterprise software. Prepared and analyzed automated unmoderated studies, and informed product strategy. Measured UX KPIs and coordinated research operations; communicated insights across teams to align design solutions.
Research Intern at Fraunhofer ITWM
December 1, 2022 - September 17, 2025Supported qualitative analysis and surveys; documented user pain points; contributed to design iterations; collaborated with a five-member team to integrate findings into design iterations, enhancing cross-functional research skills.
UX Researcher (Freelance) at Health 4 All
July 1, 2022 - September 17, 2025Conducted usability tests and user interviews for a healthcare app; improved task completion rates by 30% through iterative design feedback; analyzed survey data to create user personas and journey maps addressing accessibility pain points, increasing user satisfaction by 25%.
UX Researcher & Designer at Unicore Solutions
April 1, 2024 - PresentConducted user research and usability testing using UserTesting, Optimal Workshop, and Google Analytics; improved user satisfaction by 20% and reduced support tickets. Designed and iterated wireframes, prototypes, and flows in Figma, Sketch, and Adobe XD, improving task completion rates by 25%. Developed information architecture and user flows with Miro and FigJam to smooth journeys. Collaborated with product and engineering teams in Agile sprints to shorten time-to-market by 15%. Presented findings with Notion, Confluence, and Mural, influencing product roadmap and driving engagement.
UX Researcher (Working Student) at SAP SE
April 30, 2024 - October 9, 2025Planned and facilitated user research activities, including qualitative 1:1 moderated usability test sessions, quantitative unmoderated online studies, and ideation workshops with customers, to generate insights for B2B enterprise software. Prepared, built, and analyzed automated unmoderated user studies using tools like UserZoom and UserTesting. Analyzed tracking data, customer feedback, and free-text comments to generate insights and hypotheses guiding product strategy. Helped measure UX KPIs and metrics to support data-driven decisions. Managed study logistics, results decks, and cross-functional communication to align research with design solutions. Conducted mixed-method studies (moderated/unmoderated tests, surveys, click tests) with UserZoom and Qualtrics. Developed personas, task flows, and journey maps to drive design decisions in agile ceremonies with cross-functional teams.
Research Intern at Fraunhofer ITWM
December 31, 2022 - October 9, 2025Assisted in qualitative analysis (SUS, Think Aloud) and surveys, documenting user pain points using MAXQDA, contributing to a 15% improvement in XR interface engagement. Supported method development and study coordination, conducting observational recordings to identify behavioral patterns. Collaborated with a five-member team to integrate findings into design iterations, enhancing cross-functional research skills.
UX Researcher (Freelance) at Health 4 All
July 31, 2022 - October 9, 2025Conducted usability tests and user interviews for a healthcare app, improving task completion rates by 30% through iterative design feedback. Analyzed survey data using Qualtrics and Excel, creating personas and journey maps to address accessibility pain points, enhancing user satisfaction by 25%. Collaborated with developers and healthcare professionals in Agile workflows, presenting findings to align app features with user needs.
UX/UI Designer at Pure M Bill
January 31, 2022 - October 9, 2025Designed intuitive user interfaces for a medical billing app, streamlining workflows for doctors submitting insurance claims to US-based insurers. Created wireframes, interactive prototypes, and high-fidelity designs in Figma and Adobe XD, improving task completion rates by 28% through user-centered iterations. Validated designs with US doctors via usability tests, ensuring role-based interfaces reduced cognitive load. Developed responsive designs with HTML, CSS, and JavaScript, ensuring WCAG-compliant accessibility. Designed user flows and journey maps to optimize complex billing processes, achieving a 15% reduction in errors. Worked in Agile sprints, presenting designs to stakeholders and developers to align features with business goals.
UX / UI Designer (Freelance) at Unicore Solutions
April 1, 2024 - PresentConducted user research and usability testing; designed and iterated wireframes, prototypes, and flows; developed information architecture and user flows; collaborated in Agile sprints; presented findings to influence product roadmap and engagement.
UX / UI Designer & Researcher at SAP SE
April 1, 2024 - October 16, 2025Planned and facilitated user research (qualitative and quantitative), designed and analyzed automated unmoderated studies, created wireframes and flows, analyzed tracking data and feedback to inform product strategy, measured UX KPIs, and supported cross-functional teams in agile sprints.
Research Intern at Fraunhofer ITWM
December 1, 2022 - October 16, 2025Supported qualitative analysis (SUS, Think Aloud) and surveys, documented user pain points, assisted in method development and study coordination, and contributed to design iterations.
UX Researcher (Freelance) at Health 4 All
July 1, 2022 - October 16, 2025Conducted usability tests and user interviews for a healthcare app; analyzed survey data; created user personas and journey maps to address accessibility and satisfaction concerns; collaborated in agile workflows.
UX/UI Designer at Pure M Bill
January 1, 2022 - October 16, 2025Designed intuitive interfaces for a medical billing app; created wireframes, interactive prototypes, and high-fidelity designs; conducted usability testing with US doctors; delivered responsive WCAG-compliant designs and optimized billing workflows.
Education
M.Sc. at Technical University of Kaiserslautern, Germany
January 1, 2019 - January 1, 2024M.Sc. at International Islamic University, Islamabad, Pakistan
January 1, 2015 - January 1, 2017M.Sc. Cognitive Science at RPTU Kaiserslautern
January 1, 2019 - January 1, 2024M.Sc. Clinical Psychology at IUI Islamabad
January 1, 2015 - January 1, 2017M.Sc., Cognitive Science at RPTU Kaiserslautern
January 1, 2019 - January 1, 2024M.Sc., Clinical Psychology at IIUI, Islamabad
January 1, 2015 - January 1, 2017M.Sc., Cognitive Science at RPTU Kaiserslautern
January 1, 2019 - January 1, 2024M.Sc., Clinical Psychology at IIUI, Islamabad
January 1, 2015 - January 1, 2017M.Sc. at RPTU Kaiserslautern
January 1, 2019 - December 31, 2024M.Sc. at IIUI, Islamabad
January 1, 2015 - December 31, 2017M.Sc., Cognitive Science at RPTU Kaiserslautern
January 1, 2019 - January 1, 2024M.Sc., Clinical Psychology at IIUI, Islamabad
January 1, 2015 - January 1, 2017Qualifications
Advanced UserZoom Certification
January 1, 2023 - August 26, 2025AI-Embedded UX Research Methods
January 1, 2023 - August 26, 2025Introduction to UX Design, Coursera
January 1, 2021 - August 26, 2025Practical UX Design & Web Development
January 1, 2024 - August 26, 2025Advanced UserZoom Certification
January 1, 2023 - August 28, 2025AI-Embedded UX Research Methods
January 1, 2023 - August 28, 2025Introduction to UX Design (Coursera)
January 1, 2021 - August 28, 2025Practical UX Design & Web Development
January 1, 2024 - August 28, 2025Advanced UserZoom Certification
January 1, 2023 - September 10, 2025AI-Embedded UX Research Methods
January 1, 2023 - September 10, 2025Introduction to UX Design
January 1, 2021 - September 10, 2025Practical UX Design & Web Development
January 1, 2024 - September 10, 2025Advanced UserZoom Certification
January 1, 2023 - September 17, 2025AI - Embedded UX Research Methods
January 1, 2023 - September 17, 2025Introduction to UX Design
January 1, 2021 - September 17, 2025Practical UX Design & Web Development
January 1, 2024 - September 17, 2025Advanced UserZoom Certification
January 1, 2023 - October 9, 2025AI-Embedded UX Research Methods
January 1, 2023 - October 9, 2025Introduction to UX Design
January 1, 2021 - October 9, 2025Practical UX Design & Web Development
January 1, 2024 - October 9, 2025Advanced UserZoom Certification
January 1, 2023 - January 1, 2023AI-Embedded UX Research Methods
January 1, 2023 - January 1, 2023Introduction to UX Design
January 1, 2021 - January 1, 2021Practical UX Design & Web Development
January 1, 2024 - January 1, 2024Industry Experience
Software & Internet, Healthcare, Professional Services, Education, Other, Media & Entertainment, Life Sciences
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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