I am a strategic and analytical digital marketing professional with extensive experience managing paid social campaigns and media budgets across North America. My expertise includes campaign execution, optimization, client reporting, and adapting digital strategies to meet business objectives. I am creative, results-oriented, and always focused on problem solving and delivering measurable outcomes. I have a passion for understanding digital platforms and marketing trends to drive campaign success. With a rich background working for agencies and media groups, I have honed my ability to create data-driven strategies particularly within automotive, food, beauty, and telecommunications sectors. I am fluent in English, French, and Romanian, and continuously seek to expand my skills through certifications and hands-on experience in digital analytics and advertising platforms.

Andra Cristina Manda

I am a strategic and analytical digital marketing professional with extensive experience managing paid social campaigns and media budgets across North America. My expertise includes campaign execution, optimization, client reporting, and adapting digital strategies to meet business objectives. I am creative, results-oriented, and always focused on problem solving and delivering measurable outcomes. I have a passion for understanding digital platforms and marketing trends to drive campaign success. With a rich background working for agencies and media groups, I have honed my ability to create data-driven strategies particularly within automotive, food, beauty, and telecommunications sectors. I am fluent in English, French, and Romanian, and continuously seek to expand my skills through certifications and hands-on experience in digital analytics and advertising platforms.

Available to hire

I am a strategic and analytical digital marketing professional with extensive experience managing paid social campaigns and media budgets across North America. My expertise includes campaign execution, optimization, client reporting, and adapting digital strategies to meet business objectives. I am creative, results-oriented, and always focused on problem solving and delivering measurable outcomes. I have a passion for understanding digital platforms and marketing trends to drive campaign success.

With a rich background working for agencies and media groups, I have honed my ability to create data-driven strategies particularly within automotive, food, beauty, and telecommunications sectors. I am fluent in English, French, and Romanian, and continuously seek to expand my skills through certifications and hands-on experience in digital analytics and advertising platforms.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Fluent
French
Fluent
Romanian, Moldavian, Moldovan
Fluent

Work Experience

Social Platform Specialist at Omnicom Media Group
January 1, 2023 - Present
Strategic planning and execution of innovative paid social campaigns with focus on A/B testing, client reporting, and learning agendas. Managed large advertising budgets targeting the North American market, involving clients in automotive, food, beauty, and telecommunications sectors. Responsibilities included campaign analysis, optimization, and troubleshooting.
Digital Platform Analyst at Omnicom Media Group
December 31, 2022 - August 26, 2025
Responsible for strategic planning and digital activation across multiple social media platforms. Duties included optimization, media budget management, and creation/presentation of performance reports to clients.
Marketing Coordinator at Agence Mac Média
December 31, 2022 - August 26, 2025
Contributed to strategic plan development, created and optimized advertising campaigns using Business Manager and Google Search Ads (PPC). Monitored budgets, conversions, and set up tracking with Tag Manager. Managed newsletter creation and dispatch as well as competitive market research.
Marketing Intern at S'Aïmme Cosmétiques
December 31, 2021 - August 26, 2025
Conducted research and prospect outreach, planned media calendar and publication ideas, created newsletter content, and executed Google Ads campaigns with tracking and analysis via Google Analytics.
Marketing Intern at Abritu Sport
December 31, 2020 - August 26, 2025
Developed US prospecting files, qualified customer databases, contacted prospects, participated in digital marketing campaigns, and conducted competitive intelligence.
Social Platform Specialist at Omnicom Media Group
January 1, 2023 - Present
Responsible for strategic planning and execution of innovative paid social campaigns, analyzing, optimizing, and troubleshooting campaign performance. Implemented A/B testing, client reporting, and learning agendas. Managed large budgets targeting the North America market with clients in automotive, food, beauty, and telecommunications sectors.
Digital Platform Analyst at Omnicom Media Group
January 1, 2023 - August 26, 2025
Engaged in strategic planning and digital activation on several social platforms. Focused on optimization, managing media budgets, and creating and presenting performance reports to clients.
Marketing Coordinator at Agence Mac Média
December 31, 2022 - August 26, 2025
Participated in the creation of strategic plans, created, executed, and optimized advertising campaigns using Business Manager and Google Search Ads (PPC). Monitored budgets and conversions, set up tracking with Tag Manager, sent newsletters, and conducted competitive research.
Marketing Intern at S'Aïmme Cosmétiques
December 31, 2021 - August 26, 2025
Conducted prospect research and contact, media calendar planning, publication ideation, newsletter content creation, and planned and executed Google Ads campaigns with tracking and analysis using Google Analytics.
Marketing Intern at Abritu Sport
December 31, 2020 - August 26, 2025
Created US prospecting and qualified customer files, contacted prospects, participated in digital marketing campaigns, and conducted competitive intelligence.

Education

Certificate in Marketing Management at HEC Montréal
January 1, 2020 - December 31, 2021
Certificate in Advertising at Université de Montréal
January 1, 2018 - December 31, 2020
Certificate in Applied Communications at Université de Montréal
January 1, 2017 - December 31, 2019
One-year course in Psychology/Sociology at Université de Montréal
January 1, 2016 - December 31, 2017
Certificate in Marketing Management at HEC Montréal
January 1, 2020 - January 1, 2021
Certificate in Advertising at Université de Montréal
January 1, 2018 - January 1, 2020
Certificate in Applied Communications at Université de Montréal
January 1, 2017 - January 1, 2019
Course in Psychology/Sociology at Université de Montréal
January 1, 2016 - January 1, 2017

Qualifications

Google Search Certification
January 11, 2030 - August 26, 2025
META Blueprint Certification
January 11, 2030 - August 26, 2025
TikTok Certification
January 1, 2024 - August 26, 2025
Advanced Google Analytics
January 1, 2021 - August 26, 2025
Google Search Certification
January 11, 2030 - August 26, 2025
META Blueprint Certification
January 11, 2030 - August 26, 2025
TikTok Certification
January 1, 2024 - August 26, 2025
Advanced Google Analytics
January 1, 2021 - August 26, 2025

Industry Experience

Consumer Goods, Media & Entertainment, Telecommunications, Retail, Professional Services