Justin Snider

Led SEO initiatives using tools like GSC, Screaming Frog, AHREFs, and SEMrush for a multi-national cryptocurrency app. Spearheaded All-In-One (AIO) implementation including Knowledge Graph and Schema Markup enhancements. Developed and executed comprehensive SEO strategies that improved organic search rankings, LLM appearances, rich snippets, and overall search channel performance. Oversaw content localization across 18 countries with HREFLANG management and directed content production publishing roughly 250 long-form pieces per quarter. Proposed and executed large programmatic content launches, managed tech SEO improvements to enhance Core Web Vitals, user experience, and site indexation. Built and delivered monthly performance reports and managed a seven-figure yearly publisher and link-building budget.

Responsible for SEO, App Store Optimization (ASO), and Conversion Rate Optimization (CRO) for the US arm of a global crypto platform. Led site migration and site restructuring for SEO and search intent optimization. Built app store testing plans and developed content strategy. Executed A/B tests to optimize conversion rates and identified opportunities that increased average deposits by 30%.

Directed and managed content production for a global comparison site operating in over 30 countries, focusing on content hubs and programmatic content production. Responsible for revenue growth through SEM, SEO, CRO, and content production. Published multinational content plans for stock trading and cryptocurrency verticals. Led a global editorial team to improve content quality and revenue.