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I am a results-oriented SEO and All-In-One optimization professional with over 15 years of experience in SEO, content, app store optimization, and conversion rate optimization. I excel at creating business cases for SEO to drive buy-in and effectively communicating its value across cross-functional teams. I am skilled in managing international localization, enhancing core web vitals, and driving organic traffic growth. Currently, I lead AIO implementation and large language model tracking at Crypto.com. Over my career, I have driven significant revenue growth, managed large budgets, and delivered measurable SEO results for multi-national platforms, especially in the cryptocurrency sector.…I am a results-oriented SEO and All-In-One optimization professional with over 15 years of experience in SEO, content, app store optimization, and conversion rate optimization. I excel at creating business cases for SEO to drive buy-in and effectively communicating its value across cross-functional teams. I am skilled in managing international localization, enhancing core web vitals, and driving organic traffic growth. Currently, I lead AIO implementation and large language model tracking at Crypto.com. Over my career, I have driven significant revenue growth, managed large budgets, and delivered measurable SEO results for multi-national platforms, especially in the cryptocurrency sector.

Justin Snider

SEO Expert, Content Producer, Marketing Strategist, +2

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I am a results-oriented SEO and All-In-One optimization professional with over 15 years of experience in SEO, content, app store optimization, and conversion rate optimization. I excel at creating business cases for SEO to drive buy-in and effectively communicating its value across cross-functional teams. I am skilled in managing international localization, enhancing core web vitals, and driving organic traffic growth. Currently, I lead AIO implementation and large language model tracking at Crypto.com. Over my career, I have driven significant revenue growth, managed large budgets, and delivered measurable SEO results for multi-national platforms, especially in the cryptocurrency sector.…I am a results-oriented SEO and All-In-One optimization professional with over 15 years of experience in SEO, content, app store optimization, and conversion rate optimization. I excel at creating business cases for SEO to drive buy-in and effectively communicating its value across cross-functional teams. I am skilled in managing international localization, enhancing core web vitals, and driving organic traffic growth. Currently, I lead AIO implementation and large language model tracking at Crypto.com. Over my career, I have driven significant revenue growth, managed large budgets, and delivered measurable SEO results for multi-national platforms, especially in the cryptocurrency sector.

Available to hire

I am a results-oriented SEO and All-In-One optimization professional with over 15 years of experience in SEO, content, app store optimization, and conversion rate optimization. I excel at creating business cases for SEO to drive buy-in and effectively communicating its value across cross-functional teams. I am skilled in managing international localization, enhancing core web vitals, and driving organic traffic growth.

Currently, I lead AIO implementation and large language model tracking at Crypto.com. Over my career, I have driven significant revenue growth, managed large budgets, and delivered measurable SEO results for multi-national platforms, especially in the cryptocurrency sector.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Italian

Intermediate

Work Experience

Sr. SEO Analyst at Crypto.com

September 1, 2023 - Present

Led SEO initiatives using tools like GSC, Screaming Frog, AHREFs, and SEMrush for a multi-national cryptocurrency app. Spearheaded All-In-One (AIO) implementation including Knowledge Graph and Schema Markup enhancements. Developed and executed comprehensive SEO strategies that improved organic search rankings, LLM appearances, rich snippets, and overall search channel performance. Oversaw content localization across 18 countries with HREFLANG management and directed content production publishing roughly 250 long-form pieces per quarter. Proposed and executed large programmatic content launches, managed tech SEO improvements to enhance Core Web Vitals, user experience, and site indexation. Built and delivered monthly performance reports and managed a seven-figure yearly publisher and link-building budget.

Sr. Manager, Owned & Earned Media at Binance.US

June 1, 2023 - August 27, 2025

Responsible for SEO, App Store Optimization (ASO), and Conversion Rate Optimization (CRO) for the US arm of a global crypto platform. Led site migration and site restructuring for SEO and search intent optimization. Built app store testing plans and developed content strategy. Executed A/B tests to optimize conversion rates and identified opportunities that increased average deposits by 30%.

Global Publisher, Share Trading and Cryptocurrency + APAC Growth Manager at Finder.com

October 1, 2022 - August 27, 2025

Directed and managed content production for a global comparison site operating in over 30 countries, focusing on content hubs and programmatic content production. Responsible for revenue growth through SEM, SEO, CRO, and content production. Published multinational content plans for stock trading and cryptocurrency verticals. Led a global editorial team to improve content quality and revenue.

SEO Lead at Public.com

September 1, 2021 - August 27, 2025

Increased organic traffic by 10x and sign-ups by 35% within the first six months. Created search strategies encompassing SEO, ASO, content, and paid search. Launched a new cryptocurrency trading product including URL structure and supporting content. Quickly grew site visits from zero to 10,000 per week using quick-win SEO strategies. Collaborated closely with product and engineering teams to resolve technical SEO issues. Built reporting dashboards and managed ASO and search ad budgets.

SEO Director at Victorious SEO

May 1, 2020 - August 27, 2025

Managed and mentored a team of SEO professionals. Built and presented SEO business cases to clients. Created ROI tracking dashboards and led site redesign projects for ecommerce clients.

SEO / Marketing Roles at Various (Agencies, Startups, Retailers including Credit Karma)

January 1, 2019 - August 27, 2025

Held multiple full-time and consulting SEO roles, including creating the SEO program at Credit Karma. Developed SEO strategies featuring audits, roadmaps, conversion rate optimization, testing plans, and performance reporting.