Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Mehak Khan, a Marketing Manager with 10+ years of experience leading integrated marketing strategies that drive demand, pipeline growth, and revenue. I excel at aligning marketing with business goals and building scalable acquisition and retention systems across Paid Media, SEO/SEM, and Content Strategy, backed by hands-on Marketing Operations including CRM, Marketing Automation, and ERP integrations. I’m proficient in GA4, Google Tag Manager, and Looker Studio, enabling real-time, data-driven decision making. I’m passionate about cross-functional collaboration, data-driven optimization of conversion funnels, and delivering measurable business impact. I enjoy partnering with sales, CRM, and content teams to strengthen lifecycle marketing, improve lead quality, and drive long-term customer value through creative testing and performance analysis.…Hi, I’m Mehak Khan, a Marketing Manager with 10+ years of experience leading integrated marketing strategies that drive demand, pipeline growth, and revenue. I excel at aligning marketing with business goals and building scalable acquisition and retention systems across Paid Media, SEO/SEM, and Content Strategy, backed by hands-on Marketing Operations including CRM, Marketing Automation, and ERP integrations. I’m proficient in GA4, Google Tag Manager, and Looker Studio, enabling real-time, data-driven decision making. I’m passionate about cross-functional collaboration, data-driven optimization of conversion funnels, and delivering measurable business impact. I enjoy partnering with sales, CRM, and content teams to strengthen lifecycle marketing, improve lead quality, and drive long-term customer value through creative testing and performance analysis.

Mehak Khan

Performance Marketer, Growth Marketer, Marketing Strategist, +1





Hi, I’m Mehak Khan, a Marketing Manager with 10+ years of experience leading integrated marketing strategies that drive demand, pipeline growth, and revenue. I excel at aligning marketing with business goals and building scalable acquisition and retention systems across Paid Media, SEO/SEM, and Content Strategy, backed by hands-on Marketing Operations including CRM, Marketing Automation, and ERP integrations. I’m proficient in GA4, Google Tag Manager, and Looker Studio, enabling real-time, data-driven decision making. I’m passionate about cross-functional collaboration, data-driven optimization of conversion funnels, and delivering measurable business impact. I enjoy partnering with sales, CRM, and content teams to strengthen lifecycle marketing, improve lead quality, and drive long-term customer value through creative testing and performance analysis.…Hi, I’m Mehak Khan, a Marketing Manager with 10+ years of experience leading integrated marketing strategies that drive demand, pipeline growth, and revenue. I excel at aligning marketing with business goals and building scalable acquisition and retention systems across Paid Media, SEO/SEM, and Content Strategy, backed by hands-on Marketing Operations including CRM, Marketing Automation, and ERP integrations. I’m proficient in GA4, Google Tag Manager, and Looker Studio, enabling real-time, data-driven decision making. I’m passionate about cross-functional collaboration, data-driven optimization of conversion funnels, and delivering measurable business impact. I enjoy partnering with sales, CRM, and content teams to strengthen lifecycle marketing, improve lead quality, and drive long-term customer value through creative testing and performance analysis.

Available to hire

Hi, I’m Mehak Khan, a Marketing Manager with 10+ years of experience leading integrated marketing strategies that drive demand, pipeline growth, and revenue. I excel at aligning marketing with business goals and building scalable acquisition and retention systems across Paid Media, SEO/SEM, and Content Strategy, backed by hands-on Marketing Operations including CRM, Marketing Automation, and ERP integrations. I’m proficient in GA4, Google Tag Manager, and Looker Studio, enabling real-time, data-driven decision making.

I’m passionate about cross-functional collaboration, data-driven optimization of conversion funnels, and delivering measurable business impact. I enjoy partnering with sales, CRM, and content teams to strengthen lifecycle marketing, improve lead quality, and drive long-term customer value through creative testing and performance analysis.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Urdu

Fluent

English

Fluent

Hindi

Advanced

Work Experience

Senior Performance Marketing Specialist at Faham Doors

February 1, 2024 - Present

Achieved over 50% growth in lead generation, directly boosting sales performance. Collaborated with cross-functional teams such as commercial, after-sales, community management, and design to align and execute marketing initiatives. Conducted in-depth sales performance, lead quality, and customer data analyses, including market share research with external agencies to guide strategic decisions. Developed and maintained KPI dashboards to track performance metrics and identify optimization opportunities. Led a company-wide communication gap analysis integrating ERP, WhatsApp, and digital screens. Implemented data-driven strategies like a 3D configurator rollout and website redesign to enhance usability and engagement. Facilitated cross-team collaboration by delivering actionable insights through KPI sheets, reports, and presentations.

Senior Performance Marketing Specialist at Signature Technology

February 1, 2024 - August 27, 2025

Led a cross-functional team of 11 to execute a comprehensive digital growth strategy. Pioneered a holistic digital transformation through performance strategies, automation, and KPI-driven budgeting. Owned end-to-end paid media strategy across multiple platforms including Google, Meta, TikTok, Snapchat, and WE, ensuring consistent ROAS targets. Delivered over 150,000 app downloads, increased sales by 78%, and drove a 3303% surge in website traffic from 72,000 to 2.45 million visits. Reduced Cost Per Order by 74% and sustained the highest ROAS of 20 with a 9% conversion rate. Directed acquisition initiatives balancing paid and organic channels and optimized CAC and long-term customer value via retention and lifecycle marketing.

Cluster Marketing Manager at Habtoor Hospitality

October 1, 2022 - August 27, 2025

Directed end-to-end marketing for multiple F&B outlets, driving a 15% increase in reservations through strategic campaigns across various booking and eCommerce platforms. Developed and executed digital marketing strategies including social media, Google Ads, TripAdvisor campaigns, and content creation for websites and third-party platforms. Led cross-property marketing initiatives for multiple properties increasing event attendance by 20% and enhancing brand visibility. Collaborated with PR agencies and internal teams on brand positioning, promotional campaigns, and introducing innovative marketing ideas. Managed reporting, performance analysis, and action plans aligned with higher management and market trends.

Performance Marketing Manager at Fremme

June 1, 2022 - August 27, 2025

Remotely managed performance marketing operations, overseeing campaign execution, budget optimization, and ROI enhancement.

Marketing Manager at Vahitra Tech

October 1, 2020 - August 27, 2025

Managed marketing activities and strategies to enhance brand presence and market penetration in Bahrain.

Content Marketing Trainer at Punjab IT eRozgaar

January 1, 2020 - August 27, 2025

Trained individuals in content marketing strategies and tools to enhance digital marketing skills.

Digital Marketing Lead at Bugdev Studio

January 1, 2017 - August 27, 2025

Led digital marketing initiatives to improve online visibility, user acquisition, and engagement.

Digital Marketing Executive at Game Storm Studio

December 31, 2016 - August 27, 2025

Executed digital marketing campaigns and supported brand growth through targeted online strategies.

Marketing Manager at Faham Group

February 1, 2024 - Present

Led integrated Demand Generation and Go-to-Market strategy across Paid Media, SEO/SEM, and full-funnel optimization, delivering 50%+ growth in customer acquisition within 6 months. Restructured acquisition strategy and audience segmentation to improve lead-to-sale conversion by 30–40% and align marketing with sales pipeline. Directed Marketing Operations integrating CRM, Marketing Automation, and ERP, enhancing lead tracking and cross-team pipeline visibility. Built real-time dashboards using GA4, GTM, and Looker Studio, reducing reporting time by 60% and enabling faster, data-driven decisions. Managed cross-functional marketing team and budgets over AED 400K monthly.

Marketing Manager at Signature Technology

October 1, 2022 - February 1, 2024

Led cross-functional team of 11; Owned end-to-end campaign management across Google Ads, Meta Ads, TikTok, and Snapchat; scaled multi-channel acquisition and improved overall marketing efficiency. Drove 78% sales growth, 3300%+ traffic growth, 150K+ app downloads, 74% reduction in Cost Per Order, and ROAS of 20 through full-funnel optimization and data-driven execution. Improved Conversion Optimization through structured A/B testing, audience segmentation, and performance analysis. Introduced Marketing Operations frameworks with KPI-driven reporting and performance tracking. Collaborated with CRM and lifecycle teams to strengthen retention and long-term value. Led creative strategy to enhance engagement across digital channels.

Performance Marketing Manager at Fremme

October 1, 2020 - June 1, 2022

Led performance marketing initiatives across paid channels; implemented attribution and optimization strategies; built analytics and reporting to guide campaign decisions. Collaborated with cross-functional teams to optimize acquisition funnels and growth.

Content Marketing Trainer at Punjab IT eRozgaar

January 1, 2017 - January 1, 2020

Delivered content marketing training programs, developed curriculum, and mentored participants to enhance practical skills and knowledge in digital marketing.

Digital Marketing Lead at Bugdev Studio

January 1, 2016 - January 1, 2017

Led digital marketing initiatives, managed multi-channel campaigns, and supported growth objectives across regions.