I am a results-driven Performance Marketing and Growth Leader with over 9 years of experience designing, executing, and optimizing full-funnel acquisition strategies across platforms like Google, Meta, TikTok, LinkedIn, and emerging channels. I have a proven track record of achieving industry-leading ROAS, reducing acquisition costs, and scaling multi-million AED budgets while optimizing CAC to LTV ratios. I excel at leading cross-functional teams, mentoring talent, and aligning marketing initiatives with business objectives to deliver measurable, sustainable growth. Throughout my career, I have successfully increased sales, boosted user engagement, and driven significant website traffic growth. I enjoy collaborating across departments to extract actionable insights and deliver data-driven marketing strategies that power growth and improve customer journeys. I am passionate about innovation in performance marketing and continually strive to enhance campaign effectiveness and ROI.

I am a results-driven Performance Marketing and Growth Leader with over 9 years of experience designing, executing, and optimizing full-funnel acquisition strategies across platforms like Google, Meta, TikTok, LinkedIn, and emerging channels. I have a proven track record of achieving industry-leading ROAS, reducing acquisition costs, and scaling multi-million AED budgets while optimizing CAC to LTV ratios. I excel at leading cross-functional teams, mentoring talent, and aligning marketing initiatives with business objectives to deliver measurable, sustainable growth. Throughout my career, I have successfully increased sales, boosted user engagement, and driven significant website traffic growth. I enjoy collaborating across departments to extract actionable insights and deliver data-driven marketing strategies that power growth and improve customer journeys. I am passionate about innovation in performance marketing and continually strive to enhance campaign effectiveness and ROI.

Available to hire

I am a results-driven Performance Marketing and Growth Leader with over 9 years of experience designing, executing, and optimizing full-funnel acquisition strategies across platforms like Google, Meta, TikTok, LinkedIn, and emerging channels. I have a proven track record of achieving industry-leading ROAS, reducing acquisition costs, and scaling multi-million AED budgets while optimizing CAC to LTV ratios. I excel at leading cross-functional teams, mentoring talent, and aligning marketing initiatives with business objectives to deliver measurable, sustainable growth.

Throughout my career, I have successfully increased sales, boosted user engagement, and driven significant website traffic growth. I enjoy collaborating across departments to extract actionable insights and deliver data-driven marketing strategies that power growth and improve customer journeys. I am passionate about innovation in performance marketing and continually strive to enhance campaign effectiveness and ROI.

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Language

Urdu
Fluent
English
Fluent
Hindi
Advanced

Work Experience

Senior Performance Marketing Specialist at Faham Doors
February 1, 2024 - Present
Achieved over 50% growth in lead generation, directly boosting sales performance. Collaborated with cross-functional teams such as commercial, after-sales, community management, and design to align and execute marketing initiatives. Conducted in-depth sales performance, lead quality, and customer data analyses, including market share research with external agencies to guide strategic decisions. Developed and maintained KPI dashboards to track performance metrics and identify optimization opportunities. Led a company-wide communication gap analysis integrating ERP, WhatsApp, and digital screens. Implemented data-driven strategies like a 3D configurator rollout and website redesign to enhance usability and engagement. Facilitated cross-team collaboration by delivering actionable insights through KPI sheets, reports, and presentations.
Senior Performance Marketing Specialist at Signature Technology
February 1, 2024 - August 27, 2025
Led a cross-functional team of 11 to execute a comprehensive digital growth strategy. Pioneered a holistic digital transformation through performance strategies, automation, and KPI-driven budgeting. Owned end-to-end paid media strategy across multiple platforms including Google, Meta, TikTok, Snapchat, and WE, ensuring consistent ROAS targets. Delivered over 150,000 app downloads, increased sales by 78%, and drove a 3303% surge in website traffic from 72,000 to 2.45 million visits. Reduced Cost Per Order by 74% and sustained the highest ROAS of 20 with a 9% conversion rate. Directed acquisition initiatives balancing paid and organic channels and optimized CAC and long-term customer value via retention and lifecycle marketing.
Cluster Marketing Manager at Habtoor Hospitality
October 1, 2022 - August 27, 2025
Directed end-to-end marketing for multiple F&B outlets, driving a 15% increase in reservations through strategic campaigns across various booking and eCommerce platforms. Developed and executed digital marketing strategies including social media, Google Ads, TripAdvisor campaigns, and content creation for websites and third-party platforms. Led cross-property marketing initiatives for multiple properties increasing event attendance by 20% and enhancing brand visibility. Collaborated with PR agencies and internal teams on brand positioning, promotional campaigns, and introducing innovative marketing ideas. Managed reporting, performance analysis, and action plans aligned with higher management and market trends.
Performance Marketing Manager at Fremme
June 1, 2022 - August 27, 2025
Remotely managed performance marketing operations, overseeing campaign execution, budget optimization, and ROI enhancement.
Marketing Manager at Vahitra Tech
October 1, 2020 - August 27, 2025
Managed marketing activities and strategies to enhance brand presence and market penetration in Bahrain.
Content Marketing Trainer at Punjab IT eRozgaar
January 1, 2020 - August 27, 2025
Trained individuals in content marketing strategies and tools to enhance digital marketing skills.
Digital Marketing Lead at Bugdev Studio
January 1, 2017 - August 27, 2025
Led digital marketing initiatives to improve online visibility, user acquisition, and engagement.
Digital Marketing Executive at Game Storm Studio
December 31, 2016 - August 27, 2025
Executed digital marketing campaigns and supported brand growth through targeted online strategies.

Education

Bachelor of Arts – Applied Psychology (Major), English (Minor) at GCWT
January 1, 2013 - January 1, 2017

Qualifications

Google Analytics
January 11, 2030 - August 27, 2025
Google Display Ads
January 11, 2030 - August 27, 2025
Facebook SMB, Meta Blueprint
January 11, 2030 - August 27, 2025
MS Business Analyst, Coursera
January 11, 2030 - August 27, 2025

Industry Experience

Software & Internet, Retail, Travel & Hospitality, Professional Services, Education