I am a results-driven digital marketing professional with over 6 years of experience leading brand-building initiatives, high-impact influencer collaborations, and full-funnel campaign execution. I have adeptly managed 180° campaigns for more than 15 A-list clients, overseeing everything from strategic ideation to final delivery. My expertise spans social media strategy, paid media planning, SEO, budgeting, and content production, with a strong focus on digital video commercials and influencer-led video storytelling. I have a proven track record of aligning cross-functional teams to drive growth, engagement, and brand-building endeavors.…

Ashmi Gautam

I am a results-driven digital marketing professional with over 6 years of experience leading brand-building initiatives, high-impact influencer collaborations, and full-funnel campaign execution. I have adeptly managed 180° campaigns for more than 15 A-list clients, overseeing everything from strategic ideation to final delivery. My expertise spans social media strategy, paid media planning, SEO, budgeting, and content production, with a strong focus on digital video commercials and influencer-led video storytelling. I have a proven track record of aligning cross-functional teams to drive growth, engagement, and brand-building endeavors.…

Available to hire

I am a results-driven digital marketing professional with over 6 years of experience leading brand-building initiatives, high-impact influencer collaborations, and full-funnel campaign execution. I have adeptly managed 180° campaigns for more than 15 A-list clients, overseeing everything from strategic ideation to final delivery.

My expertise spans social media strategy, paid media planning, SEO, budgeting, and content production, with a strong focus on digital video commercials and influencer-led video storytelling. I have a proven track record of aligning cross-functional teams to drive growth, engagement, and brand-building endeavors.

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Skills

Experience Level

Work Experience

Head of Influencer Marketing at Marching Ants
January 1, 2019 - Present
Led influencer marketing strategy and execution for multiple high-profile clients including Ncell, Unilever, NIC Asia, Machhapuchhre Bank, Everest Bank, Nepal Life Insurance, and Citizen Life Insurance. Collaborated with multinational brands such as The Body Shop during market launches and brand-building efforts. Supported cross-functional teams including ads, SEO, and design to deliver cohesive campaigns with strong brand messaging and measurable impact. Developed platform-specific content strategies across Instagram, TikTok, YouTube, and Facebook. Curated and executed large-scale nano influencer campaigns involving 100+ influencers, driving grassroots engagement, regional reach, and authentic brand storytelling. Managed relationship-building efforts with celebrity influencers and artists ensuring brand alignment and impactful content.
Planning & Strategy Executive at Marching Ants
January 1, 2019 - August 27, 2025
Worked with prominent clients like Ncell and Unilever on full-scale campaigns from ideation to execution, and led campaign strategies for financial institutions such as NIC Asia, Machhapuchhre Bank, Everest Bank, Nepal Life Insurance, and Citizen Life Insurance. Prepared and delivered campaign pitches to onboard new clients, tailoring strategies to brand goals and market trends. Coordinated with design teams to produce timely and brand-consistent creatives. Conducted competitor analysis to inform strategy and identify content gaps or opportunities. Planned influencer collaborations and DVC shoots contributing to brand visibility and engagement. Compiled and presented timely performance reports to clients highlighting key insights, learnings, and next steps.
Head of Influencer Marketing at Marching Ants
January 1, 2019 - Present
Led influencer marketing and campaign strategies for prominent clients including Ncell, Unilever, NIC Asia, Machhapuchhre Bank, Everest Bank, Nepal Life Insurance, and Citizen Life Insurance. Collaborated with multinational brands like The Body Shop during market launch and brand-building efforts. Managed large-scale influencer campaigns involving 100+ influencers for brands such as Asian Thai Foods, Hulas Finserv, Bajaj, Haier, and Nepal Life Insurance. Developed platform-specific strategies tailored for Instagram, TikTok, YouTube, and Facebook to effectively reach target audiences and drive campaign success. Supported cross-functional teams including ads, SEO, and design to deliver cohesive campaigns aligned with brand messaging and measurable impact.
Planning & Strategy Executive at Marching Ants
January 1, 2019 - August 27, 2025
Worked on full-scale campaigns from ideation to execution with clients like Ncell and Unilever. Led campaign strategies for financial institutions such as NIC Asia, Machhapuchhre Bank, Everest Bank, Nepal Life Insurance, and Citizen Life Insurance. Developed and delivered campaign pitches tailored to brand goals. Led relationship-building efforts with celebrity influencers and artists ensuring impactful content. Coordinated with cross-functional teams to ensure cohesive brand messaging and strong campaign delivery.
Head of Influencer Marketing at Marching Ants
January 1, 2020 - Present
Led influencer marketing efforts including campaign ideation, brand positioning, and execution for multiple high-profile clients like Ncell, Unilever, Bajaj, Tata Motors, and various financial institutions. Managed full-scale campaigns involving over 100 influencers, tailoring platform-specific strategies across Instagram, TikTok, YouTube, and Facebook to maximize audience engagement and brand storytelling. Collaborated with cross-functional teams including ads, SEO, and design to deliver cohesive campaigns with strong brand messaging and measurable impact.
Planning & Strategy Executive at Marching Ants (Client Service)
December 31, 2019 - August 27, 2025
Worked with prominent clients such as Ncell and Unilever on full-scale campaigns from ideation to execution. Spearheaded campaign strategies for financial institutions including NIC Asia, Machhapuchhre Bank, Everest Bank, Nepal Life Insurance, and Citizen Life Insurance. Collaborated with multinational brands like The Body Shop during their market launch and brand-building efforts, ensuring cohesive storytelling and effective audience engagement. Prepared and delivered campaign pitches to onboard new clients, tailoring strategies to brand goals and market trends.
Portfolio Manager
December 31, 2019 - August 27, 2025
Handled a diverse portfolio of clients such as Connect IPS, Everest Bank, Jagdamba Cement, Ruslan Vodka, Level3, Asahi Beer, Milano Shoes, and Dhara Sunflower Oil. Planned and managed monthly social media calendars ensuring alignment with brand objectives and seasonal campaigns. Coordinated with design teams for timely and brand-consistent creatives. Conducted competitor analysis to inform strategy and identify content gaps and opportunities. Planned influencer collaborations and DVC shoots contributing to brand visibility and engagement. Compiled and presented performance reports highlighting key insights, learnings, and next steps.
Head of Influencer Marketing at Marching Ants
January 1, 2019 - Present
Led influencer marketing initiatives and full-scale campaigns for prominent clients including Ncell and Unilever. Managed campaign strategy for financial institutions and collaborated with multinational brands like The Body Shop on market launch and brand-building efforts. Oversaw cross-functional teams such as ads, SEO, and design to ensure cohesive campaigns with strong brand messaging and measurable impact. Developed platform-specific content strategies for Instagram, TikTok, YouTube, and Facebook. Executed large-scale nano influencer campaigns involving 100+ influencers, driving grassroots engagement and authentic storytelling.
Client Service → Planning & Strategy Executive → Head of Influencer Marketing at Marching Ants
January 1, 2019 - Present
Worked with high-profile clients in diverse sectors including financial services and consumer brands. Managed campaign ideation, execution, relationship building with celebrity influencers and artists, and detailed performance reporting. Tailored strategies to brand goals and market trends, ensuring impactful collaborations and audience engagement.

Education

High School at Siddhartha Boarding Higher Secondary School
January 1, 2017 - January 1, 2019
Bachelor in Business Studies (Finance Major) at Prime CA - Swoyambhu International College
January 1, 2014 - January 1, 2019
Masters in Business Studies (Finance Major) at Prime CA - Swoyambhu International College
January 1, 2019 - August 27, 2025
High School at Siddhartha Boarding Higher Secondary School
January 1, 2017 - January 1, 2019
Bachelor in Business Studies (Finance Major) at Prime CA - Swoyambhu International College
January 1, 2014 - January 1, 2019
Masters in Business Studies (Finance Major) at Prime CA - Swoyambhu International College
January 1, 2019 - August 27, 2025
High School at Siddhartha Boarding Higher Secondary School
January 11, 2030 - December 31, 2014
Bachelor in Business Studies (Finance Major) at Prime CA - Swoyambhu International College
January 1, 2014 - December 31, 2019
Masters in Business Studies (Finance Major) at Prime CA - Swoyambhu International College
January 1, 2019 - August 27, 2025
High School at Siddhartha Boarding Higher Secondary School
January 11, 2030 - August 27, 2025
Bachelor in Business Studies (Finance Major) at Prime CA - Swoyambhu International College
January 1, 2014 - January 1, 2019
Masters in Business Studies (Finance Major) at Prime CA - Swoyambhu International College
January 1, 2019 - August 27, 2025
Charter Accountancy (Cap-1) at Prime CA - Swoyambhu International College
January 1, 2011 - January 1, 2014

Qualifications

CAP-1 Charter Accountancy
January 1, 2011 - January 1, 2014
CAP-1
January 1, 2011 - January 1, 2014
Chartered Accountancy CAP-1
January 1, 2011 - December 31, 2014
Charter Accountancy (Cap-1)
January 1, 2011 - January 1, 2014

Industry Experience

Financial Services, Consumer Goods, Media & Entertainment, Retail

Skills

Experience Level