I’m a Senior Product Designer and Design Engineer who enjoys turning user insights into practical, scalable solutions. I design end-to-end experiences, collaborate closely with engineers and product managers, and rely on data-driven iteration to improve usability, conversion, and retention. Over the last 5+ years, I’ve shipped multiple products and built design systems that empower teams to move fast while keeping a cohesive, user-centered vision. My strength lies in combining research, strategy, and hands-on design to deliver measurable results. I thrive in cross-functional environments, mentor teams in UX methodologies, and continuously refine interfaces with a focus on performance, accessibility, and delightful interactions.

Elizaveta Klevakina

I’m a Senior Product Designer and Design Engineer who enjoys turning user insights into practical, scalable solutions. I design end-to-end experiences, collaborate closely with engineers and product managers, and rely on data-driven iteration to improve usability, conversion, and retention. Over the last 5+ years, I’ve shipped multiple products and built design systems that empower teams to move fast while keeping a cohesive, user-centered vision. My strength lies in combining research, strategy, and hands-on design to deliver measurable results. I thrive in cross-functional environments, mentor teams in UX methodologies, and continuously refine interfaces with a focus on performance, accessibility, and delightful interactions.

Available to hire

I’m a Senior Product Designer and Design Engineer who enjoys turning user insights into practical, scalable solutions. I design end-to-end experiences, collaborate closely with engineers and product managers, and rely on data-driven iteration to improve usability, conversion, and retention. Over the last 5+ years, I’ve shipped multiple products and built design systems that empower teams to move fast while keeping a cohesive, user-centered vision.

My strength lies in combining research, strategy, and hands-on design to deliver measurable results. I thrive in cross-functional environments, mentor teams in UX methodologies, and continuously refine interfaces with a focus on performance, accessibility, and delightful interactions.

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Language

English
Fluent
Russian
Fluent
Spanish; Castilian
Advanced
Italian
Intermediate
Estonian
Intermediate

Work Experience

UX/UI Designer at TrafficLab
September 30, 2025 - September 30, 2025
Led UX design initiatives including A/B and Smoke tests, interviews, and behavioral analyses to boost conversion and engagement by 17%. Optimized website architecture and content hierarchy, reducing misdirected flows by 25% and increasing traffic to key pages by 15%. Collaborated with marketing to enhance UX across email, app, and social channels; produced promotional assets using Photoshop, Illustrator, and VO3, driving a 17% uplift in digital engagement. Ran design and research workshops, applying the Double Diamond model within Agile sprints, and expanded the Design System from 5 to 9 themes. Analyzed post-launch metrics to identify UI improvements that increased user retention by 12%.
Product Designer at Softonic
November 30, 2024 - November 30, 2024
Led end-to-end design processes from discovery and wireframing to usability testing, data analysis, and launch. Conducted user research, interviews, surveys, and A/B tests to validate assumptions and inform iterations. Used Hotjar and Google Analytics to monitor usability, improving retention and engagement KPIs by 17%. Defined business and customer requirements, shaping feature roadmaps and design direction aligned with KPIs, enhancing satisfaction scores and adoption rates by 13%. Managed and expanded the company’s design system, standardizing reusable patterns and components.
Product Designer at Softonic
November 1, 2024 - August 27, 2025
Found solutions for conversion funnel optimization, recirculation proposals, and recurrence strategies. Applied data-driven behavioral design to create flows and functional solutions balancing user needs and business growth. Managed product user experience from conception to launch in partnership with stakeholders, product management, and engineering. Defined customer and business needs and made crucial design decisions including direction and feature implementation.
UX UI Designer at Trafficlab
November 1, 2024 - Present
Revamped website flows reducing misdirected customer service queries and increased traffic to neglected pages. Conducted evaluative testing and collaborated with marketing to enhance user experience across email, mobile app, and social media advertising. Led application design sessions with clients to develop functional and technical requirements. Produced customer magazine, e-newsletter, and website leading to improved brand NPS. Analyzed impact of in-app UI changes on customer retention and recommended additional design features.
Product Designer & Design Engineer at Freelance
July 31, 2024 - July 31, 2024
Supported early-stage fintech and SaaS startup teams in launching MVPs from concept to deployment, improving onboarding and retention. Developed multi-themed design systems and responsive components in React, using Tailwind and Shadcn UI libraries integrated with product databases. Designed native iOS, Android, and hybrid applications following Material Design and Apple HIG standards for consistent user experiences and delivering scalable, high-performance products on time.
UX/UI Designer at NabuMinds
October 31, 2023 - October 31, 2023
Led design for an AI-powered CRM system, including research, personas, wireframing, and design system development. Created a scalable Figma design system, standardizing components and guidelines that improved design consistency and developer velocity. Produced developer-ready documentation and design tokens, reducing handoff friction by 30%. Built multi-themed design systems and responsive interfaces following Material and Apple HIG guidelines. Delivered high-fidelity prototypes under tight deadlines, improving project delivery speed by 25%.
UX/UI Designer at NabuMinds
October 1, 2023 - August 27, 2025
Led design of a complex CRM project involving research, persona creation, wireframing, interface design with Design System, and interaction implementation using Figma and Adobe XD. Resulted in a smartly functioning AI-utilizing CRM product. Created and maintained design systems ensuring consistency across products. Continuously improved and added features to a Business Operations Hub, creating multiple user journeys, assets, and prototypes. Delivered interface and wireframes within tight deadlines that facilitated fraud search tasks by 50% and improved project delivery timelines by 25%.
Design Coordinator at OÜ Heathmont
November 30, 2022 - November 30, 2022
Managed CMS product design (Betegy), improving backend workflows and banner creation efficiency. Designed multi-platform layouts (iOS, Android, Web) with Figma and Illustrator, reducing delivery times by 25%. Designed marketing assets and landing pages in Photoshop, Illustrator, and Bannerflow, contributing directly to campaign ROI. Conducted user research and analyzed behavioral data with Fullstory, identifying opportunities to improve UX performance.
Design Coordinator at OÜ Heathmont
November 1, 2022 - August 27, 2025
Managed a complex CMS product (Betegy) overseeing backend system development for banners and landing pages. Developed user flows, wireframes, and engaged in product enhancement discussions with developers and stakeholders. Produced graphic assets for marketing using Photoshop, Illustrator, and Bannerflow. Delivered multiple landing pages for marketing purposes. Developed user-centric designs for Mobile (iOS, Android) and Desktop platforms showcasing broad design skills using Figma.

Education

Online Bootcamp at Memorisely
May 1, 2023 - May 1, 2023
Online School at Contented
March 1, 2022 - December 1, 2022
Liberal Arts in Humanities, Literary and Cultural Studies of English-Speaking Countries, Comparative Cultural Analysis at Tallinn University
September 1, 2017 - June 1, 2020
BA in Liberal Arts & Humanities at Tallinn University
September 1, 2017 - June 30, 2020
Front-End Development at Code Academy
January 1, 2014 - December 31, 2014
React Official Course at Code Academy
September 1, 2023 - September 30, 2023
Memorise ly Design Systems at Code Academy
May 1, 2023 - May 31, 2023
Graphic Design at Code Academy
March 1, 2022 - December 31, 2022

Qualifications

Front-End Development Certificate
January 1, 2014 - December 31, 2014
React Official Course
September 1, 2023 - September 30, 2023
Memorise ly Design Systems
May 1, 2023 - May 31, 2023
Graphic Design
March 1, 2022 - December 31, 2022

Industry Experience

Software & Internet, Media & Entertainment, Retail, Professional Services, Education, Other