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I’m a Creative and results-driven Social Media Specialist and Digital Marketing professional with hands-on experience managing end-to-end social media processes for diverse brands, including content strategy, creation, community management, campaign planning, optimization, and performance reporting. My responsibilities also include managing influencer collaborations, executing digital campaigns, and producing trend-driven projects tailored to each brand. Beyond client work, I’m the founder of Sisterly, where I lead brand strategy, community-building, and brand development. I enjoy collaborating with designers, developers, and external stakeholders to align product and business goals, and I’m currently pursuing a Master’s degree in Brand Management to deepen my expertise and long-term value creation.…I’m a Creative and results-driven Social Media Specialist and Digital Marketing professional with hands-on experience managing end-to-end social media processes for diverse brands, including content strategy, creation, community management, campaign planning, optimization, and performance reporting. My responsibilities also include managing influencer collaborations, executing digital campaigns, and producing trend-driven projects tailored to each brand. Beyond client work, I’m the founder of Sisterly, where I lead brand strategy, community-building, and brand development. I enjoy collaborating with designers, developers, and external stakeholders to align product and business goals, and I’m currently pursuing a Master’s degree in Brand Management to deepen my expertise and long-term value creation.

Merve Zehra Güzel

Social Media Manager, Digital Marketer, Copywriter, +4

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I’m a Creative and results-driven Social Media Specialist and Digital Marketing professional with hands-on experience managing end-to-end social media processes for diverse brands, including content strategy, creation, community management, campaign planning, optimization, and performance reporting. My responsibilities also include managing influencer collaborations, executing digital campaigns, and producing trend-driven projects tailored to each brand. Beyond client work, I’m the founder of Sisterly, where I lead brand strategy, community-building, and brand development. I enjoy collaborating with designers, developers, and external stakeholders to align product and business goals, and I’m currently pursuing a Master’s degree in Brand Management to deepen my expertise and long-term value creation.…I’m a Creative and results-driven Social Media Specialist and Digital Marketing professional with hands-on experience managing end-to-end social media processes for diverse brands, including content strategy, creation, community management, campaign planning, optimization, and performance reporting. My responsibilities also include managing influencer collaborations, executing digital campaigns, and producing trend-driven projects tailored to each brand. Beyond client work, I’m the founder of Sisterly, where I lead brand strategy, community-building, and brand development. I enjoy collaborating with designers, developers, and external stakeholders to align product and business goals, and I’m currently pursuing a Master’s degree in Brand Management to deepen my expertise and long-term value creation.

Available to hire

I’m a Creative and results-driven Social Media Specialist and Digital Marketing professional with hands-on experience managing end-to-end social media processes for diverse brands, including content strategy, creation, community management, campaign planning, optimization, and performance reporting. My responsibilities also include managing influencer collaborations, executing digital campaigns, and producing trend-driven projects tailored to each brand.

Beyond client work, I’m the founder of Sisterly, where I lead brand strategy, community-building, and brand development. I enjoy collaborating with designers, developers, and external stakeholders to align product and business goals, and I’m currently pursuing a Master’s degree in Brand Management to deepen my expertise and long-term value creation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Turkish

Fluent

Work Experience

Digital Marketing Specialist at DigitalCake Digital Agency

April 1, 2025 - August 27, 2025

Supported the sales and marketing team by managing social media accounts, communicating with potential customers, and contributing to sales processes. Participated in the planning and implementation of marketing campaigns, increasing the company's visibility through social media and other digital channels. Helped represent the company at sectoral events.

Social Media Specialist at Sense Department

May 1, 2025 - Present

Managed end-to-end social media processes for various brands including content strategy, creation, community management, campaign planning, optimization, and performance reporting. Developed and implemented creative content strategies primarily on Instagram, TikTok, LinkedIn, and YouTube. Managed influencer collaborations, executed digital campaigns, and produced trend-driven projects tailored to each brand using tools like Canva, Adobe Photoshop, Meta Business Suite, Ads Manager, and TikTok Business platforms.

Personalized Internet Ads Assessor at TELUS International

June 1, 2024 - August 27, 2025

Reviewed personalized advertisements for relevance and quality, providing feedback and analysis on ads found in search engine results. Ensured grammatical, stylistic, and cultural appropriateness of language used in Turkish advertisements. Contributed to enhancing the quality of online ads in Turkish. Conducted market research and competitor analysis, assisted with social media content creation and management, generated leads through research and outreach, drafted email campaigns and marketing materials, supported sales team with presentations and administrative tasks, attended industry events and conferences.

Sales & Marketing Intern at 7DaysChic

August 1, 2024 - August 27, 2025

Supported sales and marketing operations during the internship period.

Digital Marketing Specialist - Social Media Team Leader at Masqot AI Content Platform

June 1, 2025 - August 27, 2025

Created and shared engaging, value-driven content to enhance company visibility on social media. Developed visually appealing and compelling Instagram content with strong copywriting. Implemented content strategies that tell the brand’s story to drive engagement and conversions. Supported marketing campaigns by assisting in planning and executing initiatives to drive awareness and growth.

Digital Marketing Specialist at Digital Cake

November 1, 2024 - April 1, 2025

Supported the marketing team and brand manager; managed social media accounts; created content; planned and executed campaigns to raise brand awareness and drive growth.

Digital Marketing Specialist - Social Media Team Leader at Mascot AI Content Platform

August 1, 2025 - February 1, 2026

Content platform content management; creating and sharing engaging content; leading the social media team; developing and implementing content strategies to enhance brand visibility and engagement.

Sales & Marketing Intern

May 1, 2024 - August 1, 2024

Supported sales and marketing activities, participating in campaigns and events to drive awareness and lead generation.