I build ideas where artistic instinct meets business intent. Creative with 15+ years of experience across Europe and Latin America, turning complex briefs into content, campaigns and brand ecosystems that work across culture, platforms and markets. I specialize in connecting brands, creators and audiences, developing ideas that don’t stay as single executions, but evolve into scalable formats, series and entertainment-driven content. Hands-on from concept to production, I balance creative ambition with execution and business reality. My work includes projects for Nike, Uber, Heineken, Mastercard and Danone, where I led global content ecosystems for brands such as Activia, Evian, Actimel, Danonino and HiPRO. I’ve collaborated with agencies including 72andSunny, McCann, Publicis, DDB, TBWA\NEBOKO and OLIVER, working across strategy, creative and production teams. If you’re building work across culture, creators and branded entertainment, let’s connect. TESTIMONIALS “Excellent — cool, calm and professional under pressure.” — Alex Peagam, McCann London “Rodrigo brings structure to creativity, building brand systems, organising teams and thinking beyond the individual piece.” — Jean Neltner, OLIVER Paris AVAILABLE Barcelona · Madrid · Remote PORTFOLIO _Website not available. Sign in: https://www.twine.net/signup_/folio

Rodrigo Troitiño Salvator

I build ideas where artistic instinct meets business intent. Creative with 15+ years of experience across Europe and Latin America, turning complex briefs into content, campaigns and brand ecosystems that work across culture, platforms and markets. I specialize in connecting brands, creators and audiences, developing ideas that don’t stay as single executions, but evolve into scalable formats, series and entertainment-driven content. Hands-on from concept to production, I balance creative ambition with execution and business reality. My work includes projects for Nike, Uber, Heineken, Mastercard and Danone, where I led global content ecosystems for brands such as Activia, Evian, Actimel, Danonino and HiPRO. I’ve collaborated with agencies including 72andSunny, McCann, Publicis, DDB, TBWA\NEBOKO and OLIVER, working across strategy, creative and production teams. If you’re building work across culture, creators and branded entertainment, let’s connect. TESTIMONIALS “Excellent — cool, calm and professional under pressure.” — Alex Peagam, McCann London “Rodrigo brings structure to creativity, building brand systems, organising teams and thinking beyond the individual piece.” — Jean Neltner, OLIVER Paris AVAILABLE Barcelona · Madrid · Remote PORTFOLIO _Website not available. Sign in: https://www.twine.net/signup_/folio

Available to hire

I build ideas where artistic instinct meets business intent. Creative with 15+ years of experience across Europe and Latin America, turning complex briefs into content, campaigns and brand ecosystems that work across culture, platforms and markets.

I specialize in connecting brands, creators and audiences, developing ideas that don’t stay as single executions, but evolve into scalable formats, series and entertainment-driven content. Hands-on from concept to production, I balance creative ambition with execution and business reality.

My work includes projects for Nike, Uber, Heineken, Mastercard and Danone, where I led global content ecosystems for brands such as Activia, Evian, Actimel, Danonino and HiPRO. I’ve collaborated with agencies including 72andSunny, McCann, Publicis, DDB, TBWA\NEBOKO and OLIVER, working across strategy, creative and production teams.

If you’re building work across culture, creators and branded entertainment, let’s connect.

TESTIMONIALS
“Excellent — cool, calm and professional under pressure.”
— Alex Peagam, McCann London

“Rodrigo brings structure to creativity, building brand systems, organising teams and thinking beyond the individual piece.”
— Jean Neltner, OLIVER Paris

AVAILABLE
Barcelona · Madrid · Remote

PORTFOLIO
Website not available. Sign in: https://www.twine.net/signup/folio

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Language

English
Fluent
Spanish; Castilian
Fluent
Portuguese
Fluent
French
Beginner

Work Experience

Art Director at YouMe Japanese Food
April 1, 2025 - Present
Led visual concept and supervised shoot production for a Catalonia-wide campaign, delivering social and in-store media assets.
Assistant Art Director at Sanyako Shoes
October 1, 2024 - Present
Supported concept development, styling coordination, and on-set art direction for seasonal fashion shoot producing digital and print assets.
Danone Brands Art Director at Danone
July 31, 2024 - August 27, 2025
Led visual identity and social content for multiple Danone brands including HiPRO, Activia, Evian, Actimel, and Oikos. Developed social campaigns and toolkits for global rollouts across multiple markets and collaborated with strategists, community managers, and copywriters to maintain brand consistency while balancing storytelling with data insights.
Freelance Art Director at Various Agencies (72andSunny, TBWA, Iris, McCann, Publicis LifeBrands)
December 31, 2020 - August 27, 2025
Worked across multiple international agencies contributing to pitches, global launches, and short-term creative sprints. Strengthened visual languages and design systems for clients in tech, FMCG, and healthcare sectors.
Senior Art Director / Integrated Designer at OLIVER Agency (Danone Global Brands)
January 1, 2020 - January 1, 2024
Led visual development across international brands including Activia, Evian, HiPRO, Oikos, Danette and Actimel. Ensured consistency across digital, ecommerce, social and campaign touchpoints. Collaborated with production teams, photographers, designers and external partners to deliver integrated brand experiences. Oversaw creative reviews, image selection and visual quality control across multiple markets.
Senior Art Director at Freelance & Agency Leadership Roles
January 1, 2020 - Present
Led creative development for international brands across digital, social, ecommerce and integrated campaigns. Directed multidisciplinary creative teams and external production partners. Developed brand systems, visual identities and content frameworks across multiple markets. Integrated AI-powered creative workflows into concept development and production processes.
Senior Art Director / Designer at Freelance: 72andSunny | Iris | McCann | TBWA | Publicis | DDB Remedy
January 1, 2015 - January 1, 2020
Developed integrated campaigns, digital experiences and content ecosystems for global brands. Led visual storytelling and campaign execution from concept through production. Managed creative collaboration across strategy, design, production and client teams. Delivered award-winning work across consumer, lifestyle, sports, technology and healthcare sectors.

Education

Bachelor’s Degree in Communication & Advertising at UNISINOS – Universidade do Vale do Rio dos Sinos
January 1, 2005 - December 31, 2009
High School Diploma at Thornton High School
January 1, 1995 - December 31, 1999

Qualifications

Bachelor's Degree in Advertising & Communication
January 11, 2030 - June 19, 2026

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Professional Services, Software & Internet