Available to hire
I’m Hasnain Nawaz, an SEO and content strategy leader with 12+ years of experience driving organic growth for agencies and international brands across the US, UK, KSA, and Australia. I run SEO end to end—technical audits, on-page and off-page optimization, schema implementation, and analytics—so strategies translate into consistent visibility and lead flow.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Work Experience
SEO & Content Strategy Lead at Supplies Hub (KSA)
January 1, 2025 - PresentBuilt full-stack SEO from scratch for a KSA B2B ecommerce business, reaching 300 organic sessions/month and 5–10 leads monthly, including resolution of critical technical SEO issues.
SEO & Content Strategy Lead at Meet and Greet Heathrow
January 1, 2025 - PresentBuilt full-stack SEO from scratch for a UK service client, growing organic traffic to 800 sessions/month and generating 15–20 leads monthly.
Senior SEO Specialist & Content Manager at Markition (Agency)
January 1, 2024 - January 1, 2026Directed SEO and content strategy for a portfolio of agency accounts, averaging 20% organic growth. Managed technical SEO, site audits, and structured data implementation. Built link-building campaigns to strengthen domain authority and improve SERP visibility. Reported KPIs to stakeholders and mentored junior SEO specialists.
Senior SEO Specialist & Team Lead at HHD Software (Agency)
January 1, 2024 - PresentLed SEO and content strategy across agency accounts, driving 20–30% average organic growth. Performed technical audits, on-page/off-page optimization, and implemented schema markup. Used GA4, SEMrush, and Ahrefs to guide strategy and deliver client reporting. Mentored SEO specialists and content writers to improve output and standards.
Senior Search Engine Optimization Specialist & Content Manager at HHD Software, Lahore, PK
January 1, 2024 - August 27, 2025Led a team to boost organic traffic by 30% within six months by deploying effective SEO and content strategies. Executed advanced on-page and off-page SEO techniques that improved client website rankings by 25%. Conducted SEO audits that reduced bounce rates by 20% and recommended site improvements. Utilized tools like Google Analytics, SEMrush, and Ahrefs for insightful data analysis. Enhanced rich snippet appearances through schema markup, increasing clicks by 10%. Adapted strategies based on algorithm updates to keep clients competitive. Mentored team members to increase productivity and expertise by 20%.
Senior Search Engine Optimization Specialist & Content Manager at Ihsan Coaching, US
January 1, 2024 - August 27, 2025Directed the creation of optimized, brand-aligned content across blogs and social media. Identified high-impact keywords and analyzed competitors to find opportunities. Implemented on-page optimizations such as meta tags and headers leading to improved visibility and click-through rates. Launched targeted link-building campaigns that acquired authoritative backlinks, boosting domain authority and search engine rankings. Collaborated with content, design, and development teams to embed SEO into digital campaigns, resulting in a 3100% increase in organic traffic within 6 months. Trained and mentored junior team members to enhance SEO skills and maintain best practices.
Senior Search Engine Optimization Specialist & Content Manager at HHD Software
January 1, 2024 - August 27, 2025Led a team that boosted organic traffic by 30% in six months using effective SEO and content strategies. Executed advanced on-page and off-page SEO tactics, increasing search rankings by 25% across client websites. Directed the creation of optimized, brand-aligned content including blogs, articles, and infographics. Conducted SEO audits that reduced bounce rates by 20% and advised on site enhancements. Utilized tools like Google Analytics, SEMrush, and Ahrefs for data-driven insights. Improved rich snippet appearance through schema markup, increasing organic clicks by 10%. Adapted strategies to algorithm shifts to maintain client competitiveness. Mentored team members to elevate productivity and expertise by 20%.
Senior Search Engine Optimization Specialist & Content Manager at Ihsan Coaching
January 1, 2024 - August 27, 2025Directed the creation of SEO-optimized and brand-aligned content across blogs and social media channels. Identified high-impact keywords and analyzed competitors to uncover opportunities. Implemented on-page optimizations such as meta tags, headers, and content updates, improving visibility and click-through rates. Launched targeted link-building campaigns to acquire authoritative backlinks, boosting domain authority and search engine rankings. Collaborated with content, design, and development teams to integrate SEO into digital marketing campaigns. Spearheaded a comprehensive SEO strategy resulting in a 3100% increase in organic traffic within 6 months. Trained and mentored junior team members to enhance their SEO skills and maintain best practices.
Senior Search Engine Optimization Specialist & Content Manager at HHD Software, Lahore, PK
January 1, 2024 - August 27, 2025Led a team that boosted organic traffic by 30% in six months through SEO and content strategies. Executed advanced on-page and off-page SEO tactics, elevating search rankings by 25%. Directed creation of brand-aligned content including blogs and infographics. Conducted SEO audits reducing bounce rates by 20%. Analyzed data from tools like Google Analytics, SEMrush, and Ahrefs. Enhanced rich snippet appearances using schema markup, increasing organic clicks by 10%. Adapted strategies according to algorithm changes and mentored team productivity by 20%.
Senior Search Engine Optimization Specialist & Content Manager at Ihsan Coaching, US
January 1, 2024 - August 27, 2025Directed the creation of optimized, brand-aligned content across blogs and social media. Identified high-impact keywords and analyzed competitors to uncover opportunities. Implemented on-page optimizations that improved visibility and click-through rates. Launched targeted link-building campaigns, boosting domain authority and search engine rankings. Collaborated closely with content, design, and development teams, leading to a comprehensive SEO strategy that increased organic traffic by 3100% within six months. Trained and mentored junior team members to ensure consistent SEO best practices.
SEO Strategy Builder at Ihsan Coaching
January 1, 2023 - January 1, 2025Created and implemented an SEO strategy that increased organic traffic by 3,100% over six months for a US coaching client.
Search Engine Optimization & Content Manager at My Cat Stuff, Melbourne, AU
January 1, 2023 - August 27, 2025Executed competitor data analysis and trend identification to maximize organic traffic. Led ongoing keyword discovery, expansion, and optimization. Managed content and writing teams and quarterly content development planning.
Search Engine Optimization & Content Manager at Pak Tours Guide, Lahore, PK
January 1, 2023 - August 27, 2025Increased organic traffic by over 300% in the first month. Conducted tests and competitor analysis to identify trends for maximizing organic presence. Performed keyword discovery and optimization consistently. Led content management and writing teams. Developed quarterly content updating plans. Conducted technical SEO and on-page SEO audits and implemented fixes. Developed link building outreach strategies.
Search Engine Optimization Manager at Aimeili, Florida, USA
January 1, 2023 - August 27, 2025Drove over 800% increase in organic traffic in first quarter. Planned, developed, and executed successful SEO strategies focused on organic search optimization and ROI maximization. Conducted keyword research to support content teams. Reviewed technical SEO issues and recommended fixes. Optimized and updated website content and landing pages. Collaborated with social media PPC teams for campaign optimization. Carried out competitor analysis and reporting.
Search Engine Optimization & Content Manager at Jayger, Nottingham, UK
January 1, 2023 - August 27, 2025Executed testing and competitor data analysis to identify trends and maximize organic reach. Tracked and reported website analytics. Performed ongoing keyword research, expansion, and optimization. Led A/B testing to boost optimization and revenue. Managed and led content writing teams. Developed a topical cluster strategy for the year 2023. Edited and proofed work to uphold high editorial standards.
Search Engine Optimization & Content Manager at My Cat Stuff
January 1, 2023 - August 27, 2025Conducted tests and competitor data analysis to identify trends and improve organic search. Performed ongoing keyword research and expansion. Led content management and content writing teams. Planned content development quarterly.
Search Engine Optimization & Content Manager at Pak Tours Guide
January 1, 2023 - August 27, 2025Achieved a 300% increase in organic traffic in the first month. Executed tests and competitor analysis to identify trends and maximize organic growth. Performed ongoing keyword discovery, expansion, and optimization. Led content management and content writing teams. Developed and implemented quarterly content updating plans. Conducted technical and on-page SEO audits and fixes. Developed link-building outreach strategies.
Search Engine Optimization Manager at Aimeili
January 1, 2023 - August 27, 2025Drove an 800% increase in organic traffic in the first quarter of work. Planned, developed, and implemented successful SEO strategies focused on organic search optimization and ROI maximization. Conducted keyword research to guide the content writing team. Reviewed and recommended fixes for technical SEO issues. Optimized and updated website content and landing pages. Collaborated with social media PPC teams to optimize campaigns. Performed competitor analysis and reporting.
Search Engine Optimization & Content Manager at Jayger
January 1, 2023 - August 27, 2025Executed tests, collected and analyzed competitor data to identify trends and maximize organic search performance. Tracked, reported, and analyzed website analytics. Performed ongoing keyword discovery, expansion, and optimization. Led A/B testing to maximize optimization and revenue. Managed and led the content writing team. Developed topical cluster strategy for the year 2023. Edited and proofed content to ensure high editorial standards.
Search Engine Optimization & Content Manager at My Cat Stuff, Melbourne, AU
January 1, 2023 - August 27, 2025Executed tests and competitor data analysis to enhance organic reach. Led teams in keyword discovery, content management, and quarterly content development planning.
Search Engine Optimization & Content Manager at Pak Tours Guide, Lahore, PK
January 1, 2023 - August 27, 2025Achieved a 300% increase in organic traffic within the first month. Managed ongoing keyword discovery and content management. Developed quarterly content updating plans and technical and on-page SEO audits and fixes. Created link-building outreach strategies.
Search Engine Optimization Manager at Aimeili, Florida, USA
January 1, 2023 - August 27, 2025Drove over 800% increase in organic traffic in the first quarter. Planned, developed, and implemented effective SEO strategies focused on organic search optimization and ROI maximization. Conducted keyword research and technical SEO reviews with recommended fixes. Coordinated with social media PPC teams to optimize campaigns. Conducted competitor analysis and reporting.
Search Engine Optimization & Content Manager at Jayger, Nottingham, UK
January 1, 2023 - August 27, 2025Executed tests, competitor data analysis, and identified trends to maximize organic traffic. Led content management and writing teams. Developed topical cluster strategies for 2023. Performed A/B testing to optimize results and revenue. Maintained high editorial standards in content editing and proofreading. Managed keyword discovery and expansion to enhance SEO.
Search Engine Optimization & Content Manager at Halal Food Melbourne, Melbourne, AU
December 31, 2022 - August 27, 2025Conducted competitor research and trend analysis for maximizing organic reach. Tracked, reported, and analyzed website analytics. Managed keyword discovery and optimization continually. Led content management and quarterly content development strategy. Developed topical cluster strategies for competitive keyword ranking. Conducted technical SEO audits and fixes.
Search Engine Optimization & Content Manager at Lynbrook Optical, Melbourne, AU
December 31, 2022 - August 27, 2025Planned and executed SEO strategies to optimize organic search results and maximize ROI. Conducted keyword research to guide content teams. Reviewed and suggested fixes for technical SEO issues. Optimized website content, landing pages, and paid search copy. Worked with social media PPC teams on campaign optimization. Performed competitor analysis and reporting.
Search Engine Optimization & Content Manager at Halal Food Melbourne
December 31, 2022 - August 27, 2025Conducted tests and competitor analysis to identify trends for maximizing organic growth. Tracked, reported, and analyzed website analytics. Performed ongoing keyword research and expansion. Led content management and writing teams. Developed quarterly content strategies and topical cluster strategies for competitive keyword rankings. Conducted technical SEO audits and fixes.
Search Engine Optimization & Content Manager at Lynbrook Optical
December 31, 2022 - August 27, 2025Planned, developed, and implemented SEO strategies to optimize organic search and maximize ROI. Conducted keyword research for content writing guidance. Reviewed technical SEO issues and recommended fixes. Optimized website content, landing pages, and paid search copy. Collaborated with social media PPC teams to optimize campaigns. Conducted competitor analysis and reporting.
Search Engine Optimization & Content Manager at Halal Food Melbourne, Melbourne, AU
December 31, 2022 - August 27, 2025Performed tests, competitor data analysis, keyword optimization, and content management. Developed quarterly content strategies and topical cluster strategies for competitive keyword rankings. Conducted technical SEO audits and fixes.
Search Engine Optimization & Content Manager at Lynbrook Optical, Melbourne, AU
December 31, 2022 - August 27, 2025Planned and implemented successful SEO strategies to improve organic search results and ROI. Led keyword research to guide content teams and reviewed technical SEO issues, recommending fixes. Optimized website content including landing pages and paid search copy. Coordinated with social media PPC teams to enhance campaigns. Conducted competitor analysis and reporting.
Topical Cluster & Content Strategy Lead at Jayger (UK)
January 1, 2022 - January 1, 2023Defined topical cluster strategy and led the content team to execute a full-year content calendar for a UK ecommerce client.
Search Engine Optimization & Content Manager at Sleepy Foams, Denver, US
December 31, 2021 - August 27, 2025Achieved over 1100% increase in traffic and engagement in the first quarter. Managed content marketing budget. Conducted competitor research and keyword optimization. Oversaw link building outreach and content teams. Tracked and reported website analytics for SEO strategy.
Search Engine Optimization & Content Manager at Risky Head, Colorado, US
December 31, 2021 - August 27, 2025Performed competitor data analysis and keyword discovery to maximize organic traffic. Monitored website analytics and ran link building outreach. Led content management and writing teams for SEO improvements.
Search Engine Optimization & Content Manager at Sleepy Foams
December 31, 2021 - August 27, 2025Drove a 1100% increase in traffic and engagement in the first quarter. Managed content marketing budget. Conducted tests and competitor data analysis to maximize organic growth. Tracked, reported, and analyzed website analytics. Performed ongoing keyword discovery and expansion. Led content management and writing teams. Managed link building outreach.
Search Engine Optimization & Content Manager at Risky Head
December 31, 2021 - August 27, 2025Conducted tests and competitor analysis to identify trends maximizing organic search. Tracked, reported, and analyzed website analytics. Performed ongoing keyword discovery and expansion. Led content management and writing teams. Managed link-building outreach.
Search Engine Optimization & Content Manager at Sleepy Foams, Denver, US
December 31, 2021 - August 27, 2025Achieved a 1100% increase in traffic and engagement in the first quarter of employment. Managed content marketing budget. Conducted competitor data analysis, keyword optimization, content management, analytics tracking, and link-building outreach.
Search Engine Optimization & Content Manager at Risky Head, Colorado, US
December 31, 2021 - August 27, 2025Conducted tests, competitor data analysis, and keyword discovery to maximize organic reach. Led content management and link-building outreach. Tracked, reported, and analyzed website analytics.
Independent SEO & Content Strategy Consultant at Freelance (Multiple Concurrent Clients)
January 1, 2016 - PresentDelivered full-stack SEO and content strategy for service and ecommerce clients across the US, UK, UAE, KSA, and Australia. Examples include building an SEO program from scratch that reached 800 sessions/month and 15–20 leads monthly (Meet and Greet Heathrow), and resolving critical technical SEO issues to reach 300 organic sessions/month and 5–10 leads monthly (Supplies Hub, KSA). Also developed strategies that grew organic traffic by 3,100% in six months for coaching (Ihsan Coaching).
Education
Bachelor in Arts at University of Punjab, Lahore, Pakistan
January 1, 2007 - January 1, 2009Bachelors in Arts at University of Punjab, Lahore, Pakistan
January 1, 2007 - January 1, 2009Bachelors in Arts at University of Punjab, Lahore, Pakistan
January 1, 2007 - January 1, 2009Bachelor of Arts at University of Punjab, Lahore, Pakistan
January 1, 2007 - January 1, 2009Qualifications
Industry Experience
Software & Internet, Retail, Travel & Hospitality, Media & Entertainment, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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