Digital marketing specialist in content strategy, social media, and influencer marketing. I turn digital presence into measurable growth, sales and brand loyalty, managing creator campaigns end-to-end from data-led scouting to negotiation and ROI analysis. I identify viral trends and translate them into on-brand content that expands organic reach, combining a strong visual eye with a results-oriented strategic approach.…

Sol Barbano Equiza

Digital marketing specialist in content strategy, social media, and influencer marketing. I turn digital presence into measurable growth, sales and brand loyalty, managing creator campaigns end-to-end from data-led scouting to negotiation and ROI analysis. I identify viral trends and translate them into on-brand content that expands organic reach, combining a strong visual eye with a results-oriented strategic approach.…

Available to hire

Digital marketing specialist in content strategy, social media, and influencer
marketing. I turn digital presence into measurable growth, sales and brand loyalty,
managing creator campaigns end-to-end from data-led scouting to negotiation
and ROI analysis. I identify viral trends and translate them into on-brand content
that expands organic reach, combining a strong visual eye with a results-oriented
strategic approach.

See more

Language

English
Advanced
Spanish; Castilian
Fluent
Portuguese
Intermediate

Work Experience

Digital Marketing Assistant at Mr Bogart
January 1, 2023 - August 1, 2025
Assisted in Meta Ads and email marketing campaigns. Scheduled and managed content calendars for social media and e-commerce platforms. Conducted competitor analysis and trend research to optimize strategies.
Freelance Stylist
January 1, 2020 - Present
Conceptualized and directed editorial fashion shoots. Managed teams including photographers, models, locations, and timelines. Developed mood boards, curated aesthetics, and oversaw post-production.
Community Manager – E-Commerce & Social Media at ENA Sport
August 1, 2025 - Present
Day-to-day digital presence, driving community engagement and brand awareness. Owned end-to-end content planning and execution, including content calendar management, copywriting, and publishing across brand channels. Led influencer marketing: creator scouting and profile analysis using HypAudit, partnership negotiation and coordination, campaign tracking, and budget management. Developed measurement strategies and produced monthly metric reports to optimize digital strategy and creator performance. Collaborated cross-functionally with design and global marketing teams.
Freelance Digital Marketing Assistant at Mr Bogart
January 1, 2025 - July 1, 2025
Supported Meta Ads and email marketing campaigns. Created and planned social media content, conducting competitor analysis and trend research. Contributed to e-commerce strategy and improved clients’ digital presence through ongoing optimization. Developed conversion-focused landing pages and website copy in WordPress, writing content for Home, FAQs, product pages, and catalog sections across different industries.
Freelance Stylist
March 1, 2019 - Present
Creative direction and production of editorial photoshoots; aesthetic concept development and coordination of creative teams.

Education

Bachelor at Universidad de Palermo (UP)
January 1, 2019 - December 31, 2022
Bachelor at Universidad Argentina de la Empresa (UADE)
January 1, 2019 - December 31, 2022
Master at ESDI - Universidad de Ramon Llul
January 1, 2024 - December 31, 2025
International Education Track at Escola Americana de Campinas - Escola Americana do Recife - Wellspring School
January 1, 2005 - December 31, 2018
IGCSE - First Certificate at Cambridge University
January 1, 2013 - December 31, 2016
Master’s in Styling, Image & Communication at ESDI - Ramon Llull University
January 1, 2024 - January 1, 2025
Fashion Production at Universidad de Palermo (UP)
January 1, 2019 - January 1, 2022
Design & Aesthetic Management at Universidad UADE (Universidad de la Empresa)
January 1, 2005 - January 1, 2018
Full Primary & Secondary Education at Escola Americana de Campinas
January 11, 2030 - February 10, 2026
IGCSE - First Language Certification at Cambridge University
January 1, 2013 - January 1, 2016
Google Analytics Training at Google Analytics Academy
January 1, 2022 - January 1, 2023
Master’s in Styling, Image & Communication at ESDI - Ramon Llull University
January 1, 2024 - January 1, 2025
Fashion Production at Universidad Palermo (UP)
January 1, 2019 - January 1, 2022
Design & Aesthetic Management at UADE (Universidad Argentina de la Empresa)
January 1, 2005 - January 1, 2018
Full Primary & Secondary Education at Escola Americana de Campinas
January 11, 2030 - February 17, 2026
Full Primary & Secondary Education at Escola Americana do Recife - Wellspring School
January 11, 2030 - February 17, 2026

Qualifications

Marketing Fundamentals
January 1, 2022 - December 31, 2023
Master in Styling, Image and Communication Consulting
January 1, 2024 - December 31, 2025
IGCSE - First Language Certification
January 1, 2013 - January 1, 2016
Google Analytics Certification
January 1, 2022 - January 1, 2023
Master’s in Styling, Image & Communication
January 1, 2024 - January 1, 2025

Industry Experience

Media & Entertainment, Retail, Professional Services, Software & Internet, Education
    paper Social Media & Influcencer Marketing

    Managed ENA Sport’s day-to-day digital presence, driving community
    engagement and brand awareness.
    Owned end-to-end content planning and execution, including content calendar
    management, copywriting, and publishing coordination across brand channels.
    Led influencer marketing: creator scouting and profile analysis using
    HypeAuditor, partnership negotiation and coordination, campaign tracking, and
    budget management.
    Developed measurement strategies and produced monthly metric reports to
    optimize digital strategy and creator performance.
    Collaborated cross-functionally with design and global marketing teams.