Available to hire
B2B content and communications strategist and writer with 10+ years’ experience translating business objectives into high-impact, full-funnel content across every channel (inbound marketing, SEO/AIO, email, social, websites, campaigns, and sales enablement). Experienced in persona-based content strategy, editorial planning, and AI-assisted content operations to scale production without losing quality.
Known for end-to-end editorial leadership—conducting research, leading lead-generation and nurture programs, creating narrative-driven thought leadership, and managing multi-stakeholder workflows. Worked across international teams and produced hundreds of B2B content assets, improving SEO visibility and organic traffic while supporting measurable marketing growth.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Swedish
Fluent
Spanish; Castilian
Fluent
Hungarian
Fluent
German
Intermediate
Work Experience
Director of Content & Digital Marketing (Freelance/Contract) at Pitcher
November 1, 2023 - October 31, 2025Led B2B content strategy and execution for research-led thought leadership and multiple content formats. Conducted interviews with subject matter experts, engineers, product leaders, and senior stakeholders to create expert-led content with editorial depth. Owned end-to-end editorial workflows from research through publication and handoff. Developed brand voice, messaging, and narrative consistency across multi-format content programs; ghostwrote C-suite thought leadership and executive communications for complex B2B topics.
Content & Communications Director at Calibo, Zurich, CH
November 1, 2023 - October 1, 2025Owned content storytelling strategy and ensured consistent messaging across multi-format content programs. Ghostwrote C-suite thought leadership for complex B2B topics and translated product launches, brand priorities, and marketing initiatives into full-funnel content assets. Built and managed global editorial calendars and aligned content production with campaign timelines and approval workflows.
Content Strategist and Writer / Editor at Agimarc (freelance) / Calibo, Zurich, CH (as stated)
November 1, 2023 - October 1, 2025Created and edited marketing and content deliverables for B2B audiences through subject-matter expert interviews and editorial processes. Developed expert-led content with editorial depth, managed end-to-end editorial workflows from research through publication, and applied AI-assisted content workflows to improve research, drafting, editing, QA, and production efficiency. Collaborated with marketing, product, and technical SMEs to deliver customer-centric content across user journeys.
Global Content Manager at Pitcher
December 2, 2022 - October 9, 2025Led global content strategy and developed long-form thought leadership for C-suite audiences; authored articles, website copy, eBooks, webinars, and press releases; built a global editorial calendar; managed external agencies; coordinated cross-channel storytelling across social media, blogs, video scripts, and executive communications.
Global Content Manager at Amcor
August 1, 2021 - December 31, 2022Led end-to-end editorial processes and delivered multi-channel content aligned with global marketing timelines. Produced and managed content calendars and narrative consistency across campaigns and internal communications. Owned editorial workflow management, defined timelines and milestones, coordinated cross-functional stakeholders, and ensured on-time delivery of complex projects including four global sustainability brand videos. Used AI-assisted content workflows to improve research, drafting, editing, QA, and production efficiency.
Global Content Manager / Content Manager (Marketing) at Amcor, Zurich, CH
August 1, 2021 - December 31, 2022Led end-to-end editorial and campaign content production for global marketing initiatives. Managed and aligned global editorial calendars to campaign timelines and ensured timely stakeholder reviews and approvals. Directed creation of multi-channel content assets, coordinating with cross-functional teams to deliver content across the full marketing funnel.
Content Manager at Amcor
July 2, 2021 - October 9, 2025Managed global content for Amcor across multiple channels; developed and organized a centralized content library; supported brand storytelling and improved content alignment.
Content Marketing Manager at Amcor
June 1, 2020 - July 31, 2021Developed and executed thought leadership and campaign content supporting sales enablement, brand awareness, and lead generation. Created and edited content for multi-channel campaigns including articles, blogs, press releases, email/social assets, and sales support materials. Supported targeted B2B messaging for complex buyer audiences, aligning content with sales priorities and customer pain points. Managed editorial workflows from concept to publication, including review cycles, approvals, and stakeholder alignment, ensuring timely delivery of deliverables.
Content Manager at Amcor, Zurich, CH
June 1, 2020 - July 31, 2021Developed and executed thought leadership and campaign content supporting sales enablement, brand awareness, and lead generation. Created and edited multi-channel campaign content including articles, blogs, press releases, email/social assets, and sales-support materials. Supported targeted B2B messaging for complex buyer audiences by aligning content to sales priorities and customer pain points. Managed editorial workflows from concept to publication including review cycles, approvals, and stakeholder alignment.
Content Strategist and Writer / Editor (Freelance) at CMCM (Freelance)
March 1, 2019 - PresentBrand Communications Manager at Spark Digital
November 2, 2017 - October 9, 2025Led brand communications and digital marketing efforts; positioned clients through integrated content, case studies, and inbound marketing tactics; enhanced cross-channel messaging.
Director of Content / Digital Marketing at Thematic, Auckland, NZ
November 1, 2017 - March 31, 2019Developed and executed the first inbound marketing strategy and produced a content library including videos, whitepapers, ebooks, SEO-optimized blogs, webinars, case studies, and a monthly newsletter. Created SEO-optimized website copy including product pages. Managed global social media presence and paid media advertising.
Brand Communications Manager at Spark Digital
November 1, 2016 - November 1, 2017Elevated the Customer Monitor brand from HubSpot Bronze to Gold partner level through inbound marketing strategy and content creation. Developed and executed the first successful inbound marketing strategy. Produced e-books, blogs, case studies, whitepapers, and newsletters, and managed owned content channels and key content partnerships.
Content Strategist and Writer / Editor at Thematic (Freelance)
November 1, 2016 - March 31, 2019Developed and executed Thematic’s first inbound marketing strategy. Produced a content library including videos, whitepapers, e-books, SEO-optimized blogs, webinars, case studies, and a monthly newsletter. Created SEO-optimized website copy including product pages. Managed global social media presence and paid media advertising.
Brand Communications Manager at Spark Digital, Auckland, NZ
November 1, 2016 - November 30, 2017Elevated the Customer Monitor brand from HubSpot Bronze to Gold partner level through inbound marketing strategy and content creation. Developed and executed the first successful inbound marketing strategy. Produced ebooks, blogs, case studies, whitepapers, and newsletter content. Project-managed nationwide marketing and communication initiatives and managed owned content channels and key content partnerships.
Content Marketing Manager at Perceptive Research
October 1, 2014 - June 1, 2020Moved from New Zealand to Switzerland and supported freelance content marketing projects (various). Developed early B2B inbound marketing strategy for Spark NZ Business. Project-managed nationwide marcom initiatives and managed owned content channels and key content partnerships.
Content Marketing Manager at Perceptive Research, Auckland, NZ (freelancing also referenced)
October 1, 2014 - June 30, 2020Developed and executed an initial B2B inbound marketing strategy for Spark NZ Business. Managed multiple nationwide marketing initiatives and owned content channels and content partner relationships. Also freelanced on various content marketing projects.
Senior Account Manager at TRO
November 1, 2010 - October 9, 2025Managed key client relationships and campaigns; contributed to sponsorships and integrated marketing efforts in a fast-paced agency environment.
Project Manager at MindShare Innovation, WPP
September 1, 2009 - October 9, 2025Directed national marketing campaigns, coordinating cross-functional teams and delivering on-time, on-budget projects for a global client base.
Education
Master of Media and Communications at Lund University
January 11, 2030 - October 9, 2025Master of Media and Communications at Lund University, Sweden
January 11, 2030 - August 15, 2026Journalism course at NZ Writers College
January 11, 2030 - August 15, 2026EU citizenship / permits at Sweden + residence in Switzerland
January 11, 2030 - August 15, 2026Master of Media and Communications Science at Lund University
January 11, 2030 - August 15, 2026Journalism course (further learning) at NZ Writers College
January 11, 2030 - August 15, 2026Qualifications
HubSpot Inbound Marketing Certification
January 1, 2015 - October 9, 2025HubSpot Inbound Marketing Certification
January 1, 2018 - October 9, 2025HubSpot Inbound Marketing Certification
January 11, 2030 - August 15, 2026Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Manufacturing, Education, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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