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Employment and project experience
Senior Designer Apple Inc.
January 2017 - March 2017
UX Designer Airbnb Inc.
January 2019 - March 2019
Skills
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Language
English
Advanced
Work Experience
UI/UX Designer at Hoo Koo E Koo
February 29, 2024 - August 27, 2025Created user flows and prototypes that improved navigation speed by 35% and reduced drop-offs by 22% during onboarding. Led A/B testing and design reviews to align teams and enhance design consistency. Applied atomic design principles to resolve cross-platform UI inconsistencies and improve team collaboration.
Multidisciplinary Designer at Face44
November 1, 2020 - PresentDesigned and optimized web and mobile interfaces, improving task completion rates by 25% through usability testing and analytics. Collaborated with developers in agile sprints, reducing user friction by 30% and enhancing responsiveness across platforms. Built a scalable design system adopted by three teams, cutting development time by 35%. Led data-driven design iterations using tools like Hotjar and Google Analytics, which increased user engagement by 20%.
Lead UI/UX Designer at CyberVision
October 31, 2020 - August 27, 2025Led UX design for web and mobile applications, improving design iteration speed by 30% through user testing. Managed a team of four designers, achieving 98% on-time project delivery. Redesigned the mobile UI for a healthcare application, leading to a 21% increase in daily active users.
Product Designer at Wintellect (Pvt.) Ltd
September 30, 2014 - August 27, 2025Designed web dashboards and mobile interfaces for global clients with a focus on clean design, intuitive user flow, and brand consistency.
Design Team Lead at SAINC
September 30, 2013 - August 27, 2025Supervised a team of five designers across 15+ digital projects annually. Standardized design components resulting in a 40% reduction of inconsistencies. Mentored team members leading to two promotions and improved performance review scores.
Creative Design Manager at Kaya Systems
August 31, 2011 - August 27, 2025Delivered over 12 design projects with 100% client satisfaction. Introduced a design feedback loop, reducing revision cycles by 35%.
Education
Bachelor of Arts in Design (Hons) at University of Peshawar
January 11, 2030 - August 27, 2025Qualifications
Industry Experience
Software & Internet, Healthcare, Education, Financial Services, Professional Services, Government, Real Estate & Construction, Travel & Hospitality
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Expert
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