Available to hire
Hi, I’m Valeriy Pylypenko, a results-driven SEO Specialist and Digital Marketing Expert based in Kyiv, Ukraine. I lead SEO teams and drive growth for e‑commerce and tech clients across Ukraine and remote markets, delivering audits, on-page and off-page optimization, content strategy, and data-driven reporting. I’m open to relocation or remote opportunities and enjoy turning complex data into clear, actionable plans.
I specialize in site speed, indexing, migrations (Shopify, OpenCart, Bitrix), and high-impact link-building and paid campaigns. My goal is to boost organic traffic and rankings while aligning with business goals, using dashboards to track KPIs and inform strategy.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Beginner
Ukrainian
Fluent
Russian
Fluent
Work Experience
SEO Team Lead at Ukraflora
January 1, 2025 - PresentLed SEO and technical audits, managed full on-page and off-page optimization efforts. Developed SEO strategies achieving top Google rankings for highly competitive keywords. Utilized tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog, and Serpzilla. Created SEO content including meta tags, alt texts, product descriptions, and provided site structure and UX recommendations. Managed link-building campaigns via niche platforms and media, supported website migrations to Shopify, OpenCart, and Bitrix without traffic loss. Built SEO dashboards and weekly KPI reports.
SEO Team Lead at FlowerPower
January 1, 2025 - PresentProvided full SEO support for flowerpower.ae e-commerce specializing in floristry and gifts. Conducted SEO and technical audits to improve site speed, mobile optimization, and indexing. Optimized over 2000 images and product pages. Developed and executed promotion strategies tailored to Dubai and MENA region. Set up Google Analytics 4, Search Console, and Hotjar for behavior tracking. Created content strategies for products, categories, and blogs. Performed competitor analysis and position tracking in Dubai market. Managed link-building via niche MENA platforms, boosting organic traffic. Supervised Shopify redesign and prepared SEO requirements for developers. Developed SEO-driven meta tags and launched Google Ads campaigns.
SEO Specialist at Eco Sphere Innovations
September 30, 2024 - August 27, 2025Performed SEO audits, competitor analysis and internal optimization. Managed Google Ads campaigns and successfully achieved top-1 Google rankings for targeted queries.
Digital Marketing Expert at Medical Hatata
November 30, 2023 - August 27, 2025Increased brand awareness and traffic in the healthcare niche. Resolved SEO issues and improved site optimization.
Digital Marketing Expert at Liverpool Watches
November 30, 2023 - August 27, 2025Handled SEO optimization for e-commerce specializing in luxury watches. Improved traffic and brand recognition in the UK market.
SEO & Digital Marketing Specialist at Zelenyi Put
March 1, 2022 - August 27, 2025Managed SEO optimization for construction, architecture, and design projects. Oversaw SEO + PPC strategies for lead generation.
SEO Specialist at Starpharm
May 1, 2025 - August 27, 2025Optimized multiple pharmaceutical websites. Improved rankings and organic visibility.
SEO Specialist at GEN Home
August 1, 2017 - PresentProvided ongoing SEO support for a luxury furniture boutique. Boosted organic traffic and online presence.
SEO Specialist at GEO S Construction
January 1, 2020 - August 27, 2025Handled full SEO for real estate and residential complexes. Managed Google Analytics, Google Search Console, Yandex Metrica and PPC campaigns.
Deputy Director at Center of Business Technologies
July 1, 2016 - August 27, 2025Led internet marketing and optimization department. Executed SEO, SEM, SMM, and web analytics for client projects. Managed e-commerce launches, contracts, sales, and logistics.
SEO Team Lead at Ukraflora
January 1, 2025 - PresentLed SEO and technical audits, full on-page and off-page optimization. Developed SEO strategies achieving top-1 Google rankings for highly competitive keywords. Worked with Google Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog, and Serpzilla. Created SEO content including meta tags, alt texts, product descriptions, site structure, and UX recommendations. Managed link building campaigns with niche platforms and media. Supported website migrations to Shopify, OpenCart, and Bitrix without traffic loss. Built SEO dashboards and weekly reports to track KPIs.
SEO Team Lead at FlowerPower
January 1, 2025 - PresentProvided full SEO support for flowerpower.ae, an e-commerce site for floristry and gifts. Conducted SEO and technical audits improving speed, mobile optimization, and indexing. Optimized 2000+ images and product pages. Developed and executed a promotion strategy for Dubai and the MENA region. Set up Google Analytics 4, Search Console, and Hotjar for behavior tracking. Built SEO content strategy including product descriptions, categories, and blogs. Conducted competitor analysis and position tracking in the Dubai market. Link building via MENA niche platforms and media boosting organic traffic. Supervised Shopify redesign and prepared SEO requirements for developers. Developed SEO-driven meta tags and launched Google Ads campaigns.
SEO Specialist at Eco Sphere Innovations
September 30, 2024 - August 27, 2025Performed SEO audits, competitor analysis, and internal optimization. Managed Google Ads campaigns. Achieved top-1 ranking in Google for target queries.
Digital Marketing Expert at Medical Hatata
November 30, 2023 - August 27, 2025Increased brand awareness and traffic in the healthcare niche. Fixed SEO issues and improved site optimization remotely.
Digital Marketing Expert at Liverpool Watches
November 30, 2023 - August 27, 2025SEO optimization for e-commerce in luxury watches. Improved traffic and brand recognition in the UK market remotely.
SEO & Digital Marketing Specialist at Zelenyi Put
March 1, 2022 - August 27, 2025SEO optimization for construction, architecture, and design projects. Managed SEO and PPC strategies for lead generation.
SEO Specialist at Starpharm
May 1, 2025 - August 27, 2025SEO optimization for multiple pharmaceutical websites including saponit, glikostam, and testostam. Improved rankings and organic visibility.
SEO Specialist at GEN Home
August 1, 2017 - PresentOngoing SEO support for luxury furniture boutique. Boosted organic traffic and online presence.
SEO Specialist at GEOS Construction
January 1, 2020 - August 27, 2025Full SEO for real estate and residential complexes. Managed Google Analytics, Search Console, Yandex Metrica, and PPC campaigns.
Deputy Director at Center of Business Technologies
July 1, 2016 - August 27, 2025Led internet marketing and optimization department. Managed SEO, SEM, SMM, and web analytics for client projects. Oversaw e-commerce launches, contracts, sales, and logistics.
SEO Team Lead at Ukra Flora (Kyiv, Ukraine)
January 1, 2025 - PresentConducted SEO & technical audits, full on-page and off-page optimization. Developed SEO strategies and achieved TOP-1 Google rankings for high-competition keywords. Worked with tools: Google Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog, SerpZilla. Created SEO content: meta tags, alt texts, product descriptions, site structure & UX recommendations. Managed link-building campaigns with niche platforms and media. Supported website migrations to Shopify, OpenCart, Bitrix with no traffic loss. Built SEO dashboards & weekly KPI reports.
SEO Team Lead at FlowerPower (Dubai, UAE, Remote)
January 1, 2025 - PresentFull SEO support for flowerpower.ae (floristry & gift e-commerce). SEO & technical audit → improve speed, mobile optimization, indexing. Optimized 2000+ images and product pages (bouquets, vases, plants). Developed and executed promotion strategy for Dubai & MEN A region. Set up Google Analytics 4, Search Console, Hotjar for behavior tracking. Built content strategy: product descriptions, categories, blogs. Conducted competitor analysis & position tracking in Dubai market. Link building via MEN A niche platforms & media → boosted organic traffic. Supervised Shopify redesign & prepared SEO requirements for developers. Developed SEO-driven meta tags & launched Google Ads campaigns.
SEO Specialist at Eco Sphere Innovations (Irpin, Ukraine)
September 30, 2024 - September 22, 2025Performed SEO audits, competitor analysis, internal optimization. Managed Google Ads campaigns.
Digital Marketing Expert at Medical Hatata (Remote)
November 30, 2023 - September 22, 2025Increased brand awareness & traffic in the health care niche. Fixed SEO issues & improved site optimization.
Digital Marketing Expert at Liverpool Watches (Liverpool, UK, Remote)
November 30, 2023 - September 22, 2025SEO optimization for e-commerce in luxury watches. Improved traffic and brand recognition in UK market.
SEO & Digital Marketing Specialist at Zelenyi Put (Kyiv, Ukraine)
March 31, 2022 - September 22, 2025SEO optimization for construction, architecture, and design projects. Managed SEO + PPC strategies for lead generation.
SEO Specialist at Starpharm (Kyiv, Ukraine)
May 31, 2025 - September 22, 2025SEO optimization for multiple pharmaceutical websites (saponit, glikostat, testo stat, etc.). Improved rankings and organic visibility.
SEO Specialist at GEN Home (Kyiv, Ukraine)
August 1, 2017 - PresentOngoing SEO support for a luxury furniture boutique. Boosted organic traffic & online presence.
SEO Specialist at GEOS Construction (Kyiv, Ukraine)
January 31, 2020 - September 22, 2025Full SEO for real estate & residential complexes. Managed GA, GSC, Yandex Metrica + PPC campaigns.
Deputy Director at Center of Business Technologies (Kyiv, Ukraine)
July 31, 2016 - September 22, 2025Led Internet marketing & optimization department. SEO, SEM, SMM, and web analytics for client projects. Managed e-commerce launches, contracts, sales, logistics.
SEO Projects (Self-Employed) at Independent / Various
December 31, 2016 - September 22, 2025Auto Shop – SEO & PPC optimization; Help Money – SEO support; Vasko – SEO & content; Travel – international SEO; 기타 miscellaneous SEO initiatives across industries.
SEO Team Lead at UKRA Flora
January 1, 2025 - PresentLed SEO and technical audits, managed on-page and off-page optimization, developed SEO strategies, and achieved top Google rankings for competitive keywords. Used GA, Google Search Console, Ahrefs, SEMrush, Screaming Frog, and Serpzilla. Created SEO content (meta tags, alt texts, product descriptions) and recommended site structure/UX improvements. Managed link-building campaigns and supported migrations to Shopify, OpenCart, Bitrix with no traffic loss. Built dashboards and weekly KPI reports.
SEO Team Lead at FlowerPower
January 1, 2025 - PresentProvided full SEO support for flowerpower.ae (floristry & gifts e-commerce). Conducted technical audits, improved page speed, mobile optimization and indexing. Optimized 2000+ images and product pages. Executed a Dubai & MEN A region promotion plan. Implemented GA4, Search Console, and Hotjar for behavior tracking. Built content strategy (descriptions, categories, blogs). Conducted competitor analysis and position tracking in Dubai market. Built link-building via MEN A platforms and media to boost organic traffic. Supervised Shopify redesign and prepared SEO requirements for developers. Launched SEO-driven meta tags and Google Ads campaigns.
SEO Specialist at Eco Sphere Innovations
September 1, 2024 - September 22, 2025Performed SEO audits and competitor analysis, implemented internal optimization. Managed Google Ads campaigns. Achieved TOP-1 ranking in Google for target queries.
Digital Marketing Expert at Medical Hatata
November 1, 2023 - September 22, 2025Increased brand awareness and traffic in the health care niche; fixed SEO issues and improved site optimization.
Digital Marketing Expert at Liverpool Watches
November 1, 2023 - September 22, 2025SEO optimization for ecommerce luxury watches; improved traffic and brand recognition in the UK market.
SEO & Digital Marketing Specialist at Zelenyi Put
March 1, 2022 - September 22, 2025SEO optimization for construction, architecture, and design projects. Managed SEO + PPC strategies for lead generation.
SEO Specialist at Starpharm
May 1, 2025 - September 22, 2025SEO optimization for multiple pharmaceutical websites; improved rankings and organic visibility.
SEO Specialist at GEN Home
August 1, 2017 - PresentOngoing SEO support for a luxury furniture boutique; boosted organic traffic and online presence.
SEO Specialist at GEOS Construction
January 1, 2020 - September 22, 2025Full SEO for real estate & residential complexes; managed GA, GSC, Yandex Metrica and PPC campaigns.
Deputy Director at Center of Business Technologies
July 1, 2016 - September 22, 2025Led internet marketing & optimization department. SEO, SEM, SMM, and web analytics for client projects. Managed e-commerce launches, contracts, sales, logistics.
SEO Consultant (Additional SEO Projects) at Various (Additional SEO Projects)
December 31, 2016 - September 22, 2025Avto Zalog – SEO & PPC optimization; Help Money – SEO support; Vasko (Engineering) – SEO & content; Travel & entertainment SEO promotions; Gidna Bali – international SEO; and more.
Education
Master’s Degree in Law – Legal Regulation of Economics at Kyiv National Economic University (KNEU)
January 1, 2002 - January 1, 2007Master's Degree in Law – Legal Regulation of Economics at Kyiv National Economic University (KNEU)
January 1, 2002 - January 1, 2007Master’s Degree in Law – Legal Regulation of Economics at Kyiv National Economic University (KNEU)
January 1, 2002 - December 31, 2007Master’s Degree in Law – Legal Regulation of Economics at Kyiv National Economic University
January 1, 2002 - January 1, 2007Qualifications
Google Analytics Certified
January 11, 2030 - August 27, 2025Google Ads Certified
January 11, 2030 - August 27, 2025EMPO SEO Specialist
January 11, 2030 - August 27, 2025Advanced Sales Techniques (Liga Zakon)
January 11, 2030 - August 27, 2025Google Analytics Certified
January 11, 2030 - August 27, 2025Google Ads Certified
January 11, 2030 - August 27, 2025EMPO SEO Specialist
January 11, 2030 - August 27, 2025Advanced Sales Techniques (Liga Zakon)
January 11, 2030 - August 27, 2025Google Analytics Certified
January 11, 2030 - September 22, 2025Google Ads Certified
January 11, 2030 - September 22, 2025EMPO SEO Specialist
January 11, 2030 - September 22, 2025Advanced Sales Techniques (Liga Zakón)
January 11, 2030 - September 22, 2025Google Analytics Certified
January 11, 2030 - September 22, 2025Google Ads Certified
January 11, 2030 - September 22, 2025EMPO SEO Specialist
January 11, 2030 - September 22, 2025Advanced Sales Techniques (Liga Zakon)
January 11, 2030 - September 22, 2025Industry Experience
Retail, Healthcare, Real Estate & Construction, Financial Services, Consumer Goods, Software & Internet, Travel & Hospitality, Professional Services, Media & Entertainment, Manufacturing
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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