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Hi, I’m Riham Rafik, a Marketing & Social Media Manager with 10+ years of experience across agency and brand environments in the GCC. I excel at leading cross-functional teams, crafting content and publishing calendars, and driving performance via paid media and digital campaigns. As a lifestyle and luxury fashion influencer with 200K+ followers, I bring trend-led storytelling and a premium aesthetic to brand narratives. I’m passionate about building strong client partnerships, turning insights into action, and delivering measurable growth across markets in the UAE and beyond.…Hi, I’m Riham Rafik, a Marketing & Social Media Manager with 10+ years of experience across agency and brand environments in the GCC. I excel at leading cross-functional teams, crafting content and publishing calendars, and driving performance via paid media and digital campaigns. As a lifestyle and luxury fashion influencer with 200K+ followers, I bring trend-led storytelling and a premium aesthetic to brand narratives. I’m passionate about building strong client partnerships, turning insights into action, and delivering measurable growth across markets in the UAE and beyond.

Riham Rafik

Social Media Manager, Presenter, Content Producer, +1

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Hi, I’m Riham Rafik, a Marketing & Social Media Manager with 10+ years of experience across agency and brand environments in the GCC. I excel at leading cross-functional teams, crafting content and publishing calendars, and driving performance via paid media and digital campaigns. As a lifestyle and luxury fashion influencer with 200K+ followers, I bring trend-led storytelling and a premium aesthetic to brand narratives. I’m passionate about building strong client partnerships, turning insights into action, and delivering measurable growth across markets in the UAE and beyond.…Hi, I’m Riham Rafik, a Marketing & Social Media Manager with 10+ years of experience across agency and brand environments in the GCC. I excel at leading cross-functional teams, crafting content and publishing calendars, and driving performance via paid media and digital campaigns. As a lifestyle and luxury fashion influencer with 200K+ followers, I bring trend-led storytelling and a premium aesthetic to brand narratives. I’m passionate about building strong client partnerships, turning insights into action, and delivering measurable growth across markets in the UAE and beyond.

Available to hire

Hi, I’m Riham Rafik, a Marketing & Social Media Manager with 10+ years of experience across agency and brand environments in the GCC. I excel at leading cross-functional teams, crafting content and publishing calendars, and driving performance via paid media and digital campaigns.

As a lifestyle and luxury fashion influencer with 200K+ followers, I bring trend-led storytelling and a premium aesthetic to brand narratives. I’m passionate about building strong client partnerships, turning insights into action, and delivering measurable growth across markets in the UAE and beyond.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Arabic

Fluent

English

Fluent

French

Beginner

Work Experience

Business Development Manager at FreeZoner / FreeZoner 360

January 1, 2021 - Present

Leading the marketing department to evaluate and optimize marketing strategies, generate new business leads, develop and manage budgets, oversee branding and promotional campaigns, and manage sales and marketing staff. Promoting the brand at trade shows and industry events while building and converting a solid pipeline of opportunities. Directing a social media team to engage audiences across various media channels and evaluating partnership and sponsorship opportunities. Monitoring and proactively increasing social traffic, growth, and engagement performance to maximize effectiveness.

Public Relations and Social Media Manager at Golden Star Tourism Company

December 31, 2018 - August 27, 2025

Developed marketing communications plans including strategy, goals, budget, and tactics. Regularly reviewed and optimized all advertising campaigns for positive ROAS. Built and maintained a solid pipeline of opportunities exceeding sales and marketing objectives. Created and managed Google Ad campaigns (SEM) and maintained social media strategies on platforms like YouTube, Twitter, LinkedIn, Facebook, Instagram, Twitch, and TikTok. Published daily marketing content and directed social media engagement. Managed media inquiries, interview requests, and created content for press releases, byline articles, and keynote presentations. Maintained strong regional network with press and influencers, ensured SEO rankings, and tracked marketing campaigns using Google Analytics and analytics reports to recommend optimizations.

Marketing and Sales Manager at Oot Agency

December 31, 2021 - August 27, 2025

Responded to and managed discussions and sentiments regarding the group on social platforms. Stayed updated with social media trends and proposed them to marketing verticals. Managed paid social campaigns across multiple platforms and navigated Ads Manager for effective promotion. Transformed data into actionable insights for content stakeholders while managing platform relationships. Generated, edited, published, and shared daily content to build meaningful connections. Developed and trained PR colleagues and developed PR and advocacy plans with senior staff. Assisted with project administrative duties including contract setup, time approval, and accurate reporting with high accuracy.

Guest Relations Manager and Presenter at Dubai Film Festival

December 31, 2016 - August 27, 2025

Interviewed guests and actors, introduced and hosted programs within television. Maintained contact with director and production team in studio gallery utilizing an ear-piece link. Provided flawless, upscale, professional, and high-class guest service experiences. Directed, coached, and managed guest relations team to ensure all standards and operating procedures were adhered to. Appraised team performance, produced reports, examined activities logbook, assigned tasks appropriately, and implemented controls scheduled daily.

Head of External Relations at Contractors Association

December 31, 2015 - August 27, 2025

Broadcaster, Journalism, and TV at Hawas TV

December 31, 2014 - August 27, 2025

Broadcaster, Journalism, and TV at Sharjah TV

December 31, 2013 - August 27, 2025

Marketing & Social Media Manager at Independent / Freelance

January 1, 2023 - Present

Lead integrated marketing and social media strategies for multiple clients. Manage content strategy, publishing calendars, and paid media. Supervise creative teams and ensure quality execution. Act as key point of contact between clients and internal teams. Supported sales growth through marketing initiatives; managed branding and digital campaigns; built and maintained strong client pipelines.

Business Development Manager at AO US Marketing Agency (Freezoner / Freezoner360)

January 1, 2021 - January 1, 2023

Drive business development and client growth for a UAE-based marketing agency. Build and nurture a strong client pipeline, lead cross-functional collaboration, and translate market insights into growth strategies.

Marketing & Sales Manager at OOT Agency

January 1, 2018 - January 1, 2021

Planned and executed multi-channel marketing campaigns. Oversaw social media strategy, calendars, and performance analytics. Worked closely with clients to adapt campaigns based on insights and KPIs. Strengthened agency branding and communication.

TV Presenter, Producer & MC at Humanagement Agency

January 1, 2015 - January 1, 2017

On-screen presenter and interviewer for major media platforms and events. Producer and content contributor for lifestyle, morning, and talk shows. Worked across live broadcasts, outdoor reporting, and studio productions; known for storytelling, professionalism, and strong delivery.